Best Free Social Media Analytics Tools
Track the performance of your content across social platforms with our social media analytics tools. Measure engagement, impressions, and growth, and make better decisions to improve your social media presence using Pippit.
Key features of Pippit's social media analytics tools
Discover the powerful features that make our product stand out from the competition.
Track your social media marketing and analytics
Get detailed analytics to stay on top of your marketing efforts for social media. See detailed insights into your audience growth on TikTok, Facebook, and Instagram in one place, monitor engagement metrics, such as likes and shares, and understand which posts connect most with your followers. The social media analytics tool makes it simple to spot what works, so you can change yours accordingly.
Plan your social media content beforehand
Organize and manage your posts with a clear social content calendar using Pippit's social media analytics platform. Map out your posts on Facebook, Instagram, and TikTok from a single dashboard to ensure your content meets your marketing goals. With this, you can plan your Reels, Stories, and posts to maintain regular brand messaging on all your social channels and connect with your followers with ease.
Schedule your social media posts with ease
Set up your posts weeks in advance and let the scheduler handle the timing accurately for each platform. With Pippit's social media analytics dashboard, you can change posting times based on when your followers or customers are most active and easily change the scheduled content if needed. This way, you ensure your posts reach the right audience at the right time and stop them mid-scroll to connect with your brand.
Explore the uses of Pippit's social media analytics tools
Track customer trends
Use our social media analytics tools for free to spot changes in preferences, such as the type of content your audience engages with more often or the times they are most active. For instance, if morning workout videos get more engagement, you can build on similar content during those peak hours.
Measure campaign success
Use Pippit's social media analytics tools to track which marketing campaigns deliver the best results for your business. When a specific ad format or message style drives higher engagement or conversions, you can easily focus on and expand those strategies for better returns.
Identify top products
Discover which products or services get the most customer interest through social platform analytics! Pippit lets you track your social media performance so you can change your product advertising campaign focus accordingly. This direct feedback loop lets you stock what sells and promote what converts.
How to track social media analytics using Pippit?
Step 1: Connect your social account
1. Sign up for Pippit to access the main dashboard.
2. Click "Analytics" under Management.
3. Click "Authorize," and select "TikTok," "Facebook Page," or "Instagram Reels."
4. Hit "Confirm" and follow the on-screen prompts to link your account with Pippit.
Step 2: Track your social media data analytics
1. Pippit will show you the complete analytics of your account.
2. Under the "Performance" tab, you can analyze follower growth and total impressions on your profile.
3. To check the post's engagement, go to the "Content" tab, select the start and end date from the calendar, and view the likes, comments, and shares on the content.
Step 3: Switch between accounts
1. If you want to view the analytics for individual accounts, click "All Accounts" in the top menu ribbon and select the channel from the list.
2. You can now set the duration and analyze the overview of followers, video views, profile views, videos posted, likes, and other aspects of your account.
Frequently Asked Questions
What are the best social media analytics tools for e-commerce businesses?
The top social media analytics tools for online stores let you easily track the performance of your account or page to understand customer behavior and take necessary actions. They offer insights related to engagement, impressions, and other important data.
Pippit is the most recommended analytics tool for Instagram, TikTok, and Facebook because it not only gives you detailed insights about impressions, follower growth, and post engagements, but also has a publishing calendar to plan the content one month ahead. Start using Pippit today and gain clear, actionable insights for growing your business online!
