POS Marketing Explained: How to Use Pippit for Better Results

What is POS marketing

Point-of-sale marketing, or POS marketing, is a way for stores to get people to buy things at the register. It has an effect on shoppers at the last step of their buying journey. POS campaigns get people's attention and make them want to buy more by using pictures, displays, and short messages.

POS marketing includes a lot of different types of ads, like posters, digital screens, loyalty offers, and deals that are only available for a short time. It builds urgency, strengthens brand visibility, and guides impulse buying. In this post, we'll talk about what POS marketing is, why it's important, how it's different from POP, how AI can help make it more personal, and how Pippit makes it easier to run POS campaigns by giving you ready-to-use tools and templates.

Where POS marketing takes place

Point-of-sale (POS) marketing occurs in the moments just before a customer completes a purchase. Key locations, both physical and digital, offer prime opportunities to influence buying behavior, drive upsells, and boost brand visibility.

• Retail checkout counters

This is the classic POS spot. Small signage, shelf talkers, or cashier prompts can push impulse buys or limited-time offers while customers wait to pay.

• Receipt or bill area

The area near the receipt printer or on the bill itself is ideal for loyalty prompts, discount coupons, or QR codes linking to future deals.

• Digital kiosks & self-checkout screens

Self-checkout machines offer on-screen ads, product bundles, or upgrades during the payment process—automated and effective.

• Mobile checkout apps

Apps like food delivery or retail checkout often suggest related products, bundles, or exclusive offers just before you tap "Buy Now."

• POP displays near POS

Point-of-purchase displays near the checkout area highlight seasonal items or quick grabs like snacks, accessories, or add-ons.

• E-commerce checkout pages

Online checkout flows are great for upselling complementary products or offering discounts on bulk purchases—right before final payment.

How POS marketing affects people who buy

POS marketing goes beyond signs and pictures. It gets into the minds of customers when they are making a choice. For instance, putting a pack of gum near the register draws in customers who weren't planning to buy it. A digital checkout screen that suggests extras also makes things easier and more urgent. Both digital tools and POS display structures are made to make offers clear and interesting. By using these triggers, POS marketing directly affects buyers and boosts sales overall.

• POP vs POS

In terms of strategy, businesses often compare POP and POS. The term "point of purchase" (POP) refers to the whole shopping area, where sales may occur anywhere in a shop. POS is more specific because it only refers to the place where you pay, which is the checkout. POP keeps people's attention throughout the journey, but POS focuses on closing the deal. Both are important, but POS marketing gives the last push needed to make a sale.

Why POS marketing matters for businesses

1
1. Increases impulse purchases

At checkout, impulse buys are small, unplanned purchases. POS marketing uses well-placed displays to get people to make these choices. Adding a low-cost item makes sense because customers are already ready to buy.

At counters, cosmetics companies put out lip balms or travel-sized items. Candy and drinks are near the checkout in grocery stores. These small sales add up to a lot of money. Over time, impulse buys also make a brand more visible. They help customers get into the habit of buying things again.

2
1. Builds strong brand visibility

POS marketing makes it easier for customers to remember your brand in the store. Consistent displays help logos, colors, and important messages stick in people's minds. Customers remember what they see when they check out, which affects what they buy next. POS advertising keeps brands in the minds of shoppers even when they are looking at other things.

For instance, a drink company might put up bright summer displays at the checkout. These reminders help people remember things even if they don't buy right away. Repetition builds trust and familiarity. When looking at different options, people usually pick brands they know. This visibility keeps the brand in people's minds.

3
1. Enhances customer experience

POS marketing enhances the shopping experience by making it more engaging. Displays highlight offers that customers may have missed. Digital checkout screens can share tips or provide entertainment. This keeps shoppers informed and adds value to their visit.

For example, a pharmacy might use POS screens to display health tips. Shoppers waiting in line gain useful advice while noticing featured products. This creates a sense of added value and convenience. A positive checkout experience builds loyalty. Customers are more likely to return and recommend the store to others.

4
1. Boosts sales at checkout

POS marketing directly increases sales. It pushes products at the moment of transaction. It also helps retailers clear promotional stock faster. When paired with urgent messages, sales rise even higher.

A clothing store may place discounted accessories near checkout. Customers buying clothes may grab a belt or scarf while paying. These quick sales increase total revenue per customer.

How AI powers POS marketing

• Understanding AI in point-of-sales marketing

AI turns point-of-sale marketing into a strategy based on data. It gets information from purchases, transactions, and browsing behavior. AI uses this information to find patterns that show which products sell well together. It also tells you when the best times are to run sales. Then, instead of guessing, retailers can plan targeted campaigns.

AI also cuts costs in marketing at the point of sale by getting rid of offers that aren't useful. Instead of making guesses, campaigns match what real customers want. This alignment builds trust and keeps resources from being wasted. When offers meet their needs, shoppers feel understood. Businesses get better results and work more efficiently.

• Personalizing customer experiences at checkout

AI brings personalization into POS advertising and promotions. It tailors offers using purchase history and shopping habits. Customers see items that match their lifestyles and preferences. This approach makes promotions feel like helpful suggestions instead of generic ads.

For example, what is a POS system without personalization? A café POS may suggest a pastry with coffee. A bookstore POS may recommend notebooks with pens. These small touches increase sales while improving customer satisfaction. Personalized POS marketing meaning is clear: stronger loyalty and repeat visits through relevant offers.

• Using AI to predict buyer behavior and trends

AI can forecast trends before they fully develop. It analyzes data across thousands of transactions to see upcoming demand. Retailers prepare POS displays based on predictions, not outdated insights. This ensures campaigns are always relevant.

For example, AI may notice rising sales of plant-based snacks. Retailers then prepare displays near checkout before competitors respond. In fashion, AI can predict early demand for winter accessories. Stores stock scarves or gloves at the POS ahead of time. These predictions give businesses a competitive advantage while serving customer needs.

• Automating promotions and loyalty programs

AI also automates routine promotions in POS marketing. Discounts, bundle offers, and loyalty points are applied instantly. Staff do not need to track or adjust offers manually. Customers receive benefits directly at checkout without delays.

For example, a grocery POS may apply discounts when three dairy products are scanned. A loyalty program may update points as soon as payment is processed. This automation builds trust because customers see accuracy and fairness. It also frees staff to focus on service. Automation ensures promotions run smoothly across all store locations.

• Enhancing POS marketing with tools like Pippit

AI works best when paired with strong creative tools. Pippit enhances POS advertising by turning ideas into clear visuals. With one click, businesses can design videos or posters for checkout campaigns. Pippit templates support all types of POS materials, from digital screens to product showcases.

These tools make it easier to act on AI insights. Retailers can quickly create personalized content that aligns with customer data. Instead of static signs, they use dynamic POS displays that engage buyers. By combining AI analysis with Pippit's creative features, businesses make POS in marketing smarter, faster, and more effective.

Leverage Pippit for POS marketing success

Pippit makes point-of-sale (POS) marketing faster and better. It has ready-to-use templates for posters, product displays, and digital screens. You can customize these templates by adding your brand's logo, the colors of your campaign, and your main messages. Design tools that use AI can help you make better layouts, choose the right colors, and write headlines that get people's attention. This makes sure that every POS display looks good and fits with the brand's image. Stores can save time and not have to rely on agencies as much with Pippit. Teams can plan and launch campaigns in just a few hours instead of weeks. They can try out different versions, see how they work, and make changes to improve performance right away. This flexibility keeps campaigns current and useful while also lowering costs. Pippit combines AI features with simple tools to make POS marketing smarter, more interesting, and more competitive.

3 steps to using Pippit for POS marketing videos

Creating POS marketing videos with Pippit is simple and efficient. The platform guides you through a clear step-by-step process. In just minutes, you can design engaging videos ready for checkout displays or social media.

STEP 1
1. Navigate to the "Video generator"

Sign up and log in to Pippit. From the homepage, select the "Video Generator" option under the "Creation" menu. You will be asked to upload inputs such as product links, product images, text prompts, or relevant documents to your needs. These inputs form the basis of your video. Select "Agent mode" if you need more detailed and intelligent video outputs. Use "Lite mode" for faster, simplified marketing videos. Once settings are ready, click "Generate."

You will be taken to a new page "How you want to create videos." Provide the project name, theme, and additional details like campaign highlights, target audience, and objectives. Scroll down to choose Video Types and Video Settings. These options allow you to set the video avatar, background voice, language, aspect ratio, and length. Once you click "generate" again, Pippit will begin creating your POS video.

STEP 2
1. Let AI create and edit your video

Pippit instantly generates multiple video versions based on your inputs. Review the AI-produced results carefully. Select the video that best matches your campaign needs. Hover over the video to see options like "Change Video", "Quick Edit", or "Export". Use "Quick Edit" to adjust scripts, captions, visuals, or avatar settings without starting over. If none of the videos meet your expectations, click "Create New" to generate another batch. This flexibility ensures you always have fresh options. Pippit makes sure every video looks polished, professional, and aligned with your brand identity.

STEP 3
1. Preview and export your video

Preview your final video thoroughly before publishing. For deeper customization, use the "Edit more" option. This advanced editor lets you fine-tune details like color balance, caption style, background removal, and noise reduction. You can also adjust video speed, insert transitions, and add stock visuals or animations. These tools help improve presentation and ensure clarity on POS displays. Once satisfied, click "Export" to save the video to your device. You can also share directly to social channels like Instagram, TikTok, or Facebook. Videos can be resized for vertical screens, digital checkout kiosks, or in-store displays. With Pippit, POS video campaigns are created quickly and optimized for multiple platforms.

3 steps to design POS marketing posters with Pippit

Designing POS marketing posters with Pippit is quick and effective. The platform helps you turn product ideas into eye-catching designs. With ready-to-use tools, you can create posters that grab attention at checkout. This simple 3-step guide shows how to design and publish POS posters in minutes.

STEP 1
1. Select AI design from Image studio

From the Pippit homepage, go to the left-hand menu and click on "Image studio" under the "Creation" section. Once you're in the Image studio, find the "AI design" under "Level up marketing images" and click on it.

STEP 2
1. Enter prompt and generate design

In the AI design workspace, start by typing a clear description of the marketing poster you want to create in the prompt box. Click "Reference image" to upload profile images from your device that you want to appear in your poster. Adjust the aspect ratio of your poster based on your needs. You can also click the suggestions given below by Pippit for quick inspiration and creation. Confirm your settings and click "Generate" to begin creating your marketing posters.

STEP 3
1. Download your image

Pippit will generate images in different styles. Select your favorite image and refine your thumbnail further to suit your needs. Click "Inpaint" to refine the details of your thumbnail, and the "Outpaint" button can be used for expanding the background of your thumbnail. You can also click "Try again" to generate a batch of new images or adjust your prompts and reference images to regenerate them. When you're satisfied with your creation, click "Download" and choose between "With watermark" or "No watermark" to export your image.

Key features of Pippit for POS marketing

• Product showcase feature

Bring your products to life using Pippit's AI-powered product showcase feature. Simply upload an image or describe your item, and Pippit generates stunning animated visuals in seconds. Highlight product features, rotate views, or add motion effects—no video editing required. Perfect for point-of-sale displays, digital signage, and online storefronts. Boost engagement, capture customer attention, and stand out instantly. Whether it's apparel, gadgets, or collectibles, Pippit makes your products shine. All you need is an idea—Pippit handles the visuals.

• Avatars for POS marketing

Engage customers like never before with Pippit's customizable avatars for POS marketing. Create lifelike digital representatives that showcase products, offer guidance, or share promotions in real-time. Personalize avatars to match your brand's style and tone—adding a unique, interactive touch to your point-of-sale displays. These AI-driven avatars can greet customers, demonstrate product features, or provide quick tips, making shopping more memorable and fun. Perfect for retail stores, kiosks, and trade shows, Pippit's avatars help increase engagement and boost sales effortlessly. No technical skills required, just upload your ideas and let Pippit bring your avatars to life.

• Auto crop for different platforms

Pippit's smart crop feature automatically adjusts your product images and videos to the ideal aspect ratio for any platform or POS display. No more manual resizing or awkward cuts—Smart Crop ensures your products are always perfectly framed and visually striking. Whether it's social media, digital signage, or online stores, your visuals maintain clarity and focus. Boost customer attention by presenting your products in their best light, tailored to fit every screen seamlessly. Save time and deliver professional-quality presentations effortlessly with Pippit's intelligent cropping technology. Make every pixel count and showcase your products exactly how they deserve to be seen.

• Customizable product templates

Pippit allows users to use customizable templates for quick product marketing. You can present products in attractive formats. Templates show the product in context, use clean layouts, and highlight features. For example, for new launches or bestsellers. These templates are designed for both video and static display use. This helps POS marketing by making products stand out visually. It speeds up design when you need a compelling presentation.

Best practices and examples in POS marketing

• Seasonal POS displays

People get excited about certain times of the year when they see seasonal POS displays. People pay attention to colors, themes, and decorations that have to do with the holidays. For example, red and green are quick signs that Christmas sales are on. These displays help products fit in with the season.

Changing the displays for holidays like Halloween and New Year's keeps the store fresh. Customers are excited to see new deals with themes. Stores can also use seasonal marketing to promote limited editions. People often buy these things quickly because they don't want to miss out. Strong seasonal visuals help people remember things and make them more likely to buy things right away.

• Digital screens near checkout

Digital screens are powerful tools for modern POS marketing. They draw attention with bright colors and motion. Customers notice moving visuals even in crowded checkout areas. Short looping videos keep messaging clear and easy to absorb. For example, a 10-second video highlighting a discount grabs more attention than static posters.

Retailers can also update digital content instantly. This flexibility allows quick changes to match campaigns or stock levels. Digital screens are cost-effective in the long term since they replace repeated print runs. They also create a more modern shopping atmosphere that aligns with tech-savvy audiences.

• Product standees and shelf talkers

In busy areas, standees and shelf talkers work well. A standee shows off a product with big pictures and short text. People see it from a distance and come closer. Shelf talkers are next to the product and give more information or discounts.

They work together to get people to pay attention and take action. For instance, a standee might show a new snack item, while a shelf talker might show a "Buy 2 Get 1" deal. This mix makes people want to make quick choices. These tools are cheap and easy to set up, but they work very well to increase visibility and sales.

• Limited-time promotional offers

Urgency is one of the strongest motivators in POS marketing. Limited-time offers create a fear of missing out. Customers act fast when they believe a deal will end soon. Clear deadlines on signs or displays increase the effect.

For example, a "Today Only" sticker instantly drives action. Retailers can rotate offers daily or weekly to keep shoppers engaged. Limited-time deals also help move seasonal or overstock items. They keep shelves fresh and make space for new arrivals. Customers feel they are getting exclusive value, which increases loyalty and satisfaction.

Conclusion

POS marketing gets people to buy things right away. It gets people's attention when they are ready to make a choice. A strong point-of-sale display or targeted promotion can increase impulse buys, make people remember your brand better, and make checkout go more smoothly.

Pippit makes it easier for all retailers to make POS campaigns. Businesses can quickly and professionally make content with its templates, AI features, and publishing tools. Teams can make in-store promotions better by using videos, posters, or product displays that get customers involved right away. Pippit uses the power of AI and practical design tools to help businesses make the most of their sales

FAQs

• What is POS marketing (point of sale)?

POS marketing is advertising at the register. It grabs the buyer's attention when they are ready to buy. It often has displays, posters, or digital ads that make people want to buy things right away. Pippit makes POS marketing easier by giving you AI-powered tools to quickly design things. Use Pippit today to make your point-of-sale campaigns smarter.

• What are the main types of POS marketing?

Counter displays, shelf talkers, standees, and digital checkout screens are the most common kinds of POS marketing. Each type helps make things more visible and boost sales. Pippit helps you make visuals for all of these formats by using templates and AI design. Pippit can help you make useful marketing materials for your POS in just a few minutes.

• How does customer behavior affect POS advertising at checkout?

Customer behavior shapes how POS advertising works. Shoppers often respond to urgency, placement, and low-cost items near checkout. Campaigns succeed when they align with buying psychology. Pippit allows you to design campaigns that match customer habits with personalized visuals. Start with Pippit to create ads that influence checkout decisions.

• What makes a POS display effective in driving sales?

A POS display works when it is clear, visible, and placed in high-traffic areas. Strong colors and simple messages grab attention quickly. Effective displays encourage customers to act without hesitation. Pippit provides templates and AI design tools for polished, engaging displays. Use Pippit to make every POS display stand out.

• How is POS in marketing different from other strategies?

POS in marketing is unique because it targets customers at the moment of purchase. Other strategies build awareness earlier, but POS closes the sale. It maximizes basket size and boosts impulse buys. Pippit simplifies POS campaigns with one-click video generation and design features. Try Pippit today to improve your POS strategy.