Leonardo AI Review: Image Generator, Video, Pricing & Alternatives

What is Leonardo AI?

Leonardo AI is an AI-powered creative platform designed to help users generate and refine visual content. Its tools cover both image and video creation, giving creators a way to move from an idea to a finished visual without building every asset manually. The platform can be useful for creators, marketers, designers, and businesses that need visuals for campaigns, social media, products, or other creative projects. The Leonardo AI image generator focuses on creating visuals from text prompts, while its video capabilities extend those workflows into short-form moving content. Users can also refine generated visuals to bring the output closer to a specific creative direction.

What can you create with Leonardo AI?

Leonardo AI image generator

The Leonardo AI image generator turns written prompts into visual content. You can describe the subject, setting, style, composition, and other details you want to see, then generate an image based on that direction. This makes the tool suitable for a range of creative tasks, including product visuals, characters, concept art, social media graphics, thumbnails, and other digital assets. For example, a marketer could describe a product scene for a campaign, while a designer could use a prompt to explore different concepts before deciding on a final direction. The output can then be reviewed and refined rather than treating the first generated image as the finished asset.

Leonardo AI video generator

The Leonardo AI video generator extends AI-assisted creation from static images into short-form video. Users can provide a prompt or supported starting image and guide the visual direction of the resulting clip. This can be useful for creative scenes, social content, promotional concepts, and marketing videos where movement adds more context to a visual idea. As with image generation, the first result may need review and refinement before it is ready to publish. The video workflow is therefore useful for creating an initial visual sequence and adjusting it to better match the intended style or message.

Image editing and creative customization

Leonardo AI also provides options for refining generated visuals instead of requiring users to start again whenever an image needs changes. Creative customization can help adjust the result to better match the intended composition, appearance, or direction. This matters when a generated visual is close to the desired result but still needs changes before publication. The editing stage can also help users work from generated assets rather than treating AI generation as a one-step process.

How to use Leonardo AI to create images and videos

Create an image with Leonardo AI

step 1
1. Enter an image prompt

Start with a clear description of the image you want to create. Include the subject, visual style, setting, composition, and important details, so the generation has a clear direction.

step 2
1. Generate and review

Choose the relevant generation options and create the image. Review the result for composition, visual quality, consistency, and whether it matches the original idea.

step 3
1. Refine and download

Make any required adjustments to the selected image. Once the result matches your intended use, download the finished visual.

Create a video with Leonardo AI

step 1
1. Choose a prompt or starting image

Provide a text prompt or supported source image that establishes the visual direction for the video.

step 2
1. Set the motion and creative direction

Adjust the available video settings to guide movement, style, and the overall presentation of the clip.

step 3
1. Generate, refine, and export

Generate the video and review the result. Make further adjustments if needed, then export the finished clip for your intended use.

Leonardo AI pricing: what does it cost?

Leonardo AI offers four plans for different levels of AI content creation, starting with a $0/month Free plan and going up to the $60/month Ultimate plan. The Free plan is aimed at casual creators who want to explore AI art, while the Essential plan at $12/month is positioned for daily hobbyists and enthusiasts. The Premium plan costs $30/month and is designed for semi-professionals and active creators who need more output. For professional creators, small businesses, and content producers, the Ultimate plan costs $60/month.

Across the paid plans, Leonardo AI increases the monthly fast-token allowance, token bank, and generation capacity. Essential, Premium, and Ultimate include private creations and enhanced quality settings, while the higher plans provide more personal AI models and support more simultaneous generations. Paid plans also include presets, unlimited personal collections, and top-up token access, with the available generation queue increasing at higher tiers.

Leonardo AI review: pros, cons, and who it's for

Leonardo AI is a platform where you can generate images, generate videos, and refine creative assets through customization tools. This combination can be useful when your flow starts with an idea, then goes through several rounds of visual experimentation before you end up with a final asset.

Who is Leonardo AI best for?

Leonardo AI can suit creators producing AI-generated images and videos, marketers developing visual assets, businesses that need AI-generated creative content, and users who want image and video generation within the same platform. Its usefulness depends on the type of content you need and how much control or editing your workflow requires after generation. Leonardo AI can cover several parts of visual creation, but some users may also want a workflow that goes beyond generating individual assets. For marketing and social content, that can include creating images, turning them into videos, editing the result, and preparing the final content for publication. Pippit offers another option for users who want those capabilities within a broader content creation workflow.

Leonardo AI alternative: create images and videos with Pippit

Pippit is an alternative for users who want to create and refine images and videos for marketing, social media, products, and other content needs. Along with AI image and video generation, its workflow includes image-to-video creation and video editing, which can be useful when a project involves several stages after the initial generation.

AI image generation

Pippit's AI image generator can create product visuals, social graphics, posters, thumbnails, and other marketing assets from text prompts. Instead of creating every visual from scratch, users can describe the asset they need and then review and customize the generated result for the intended campaign or platform. You can explore the Pippit AI text-to-image generator for this workflow.

AI video generation

Pippit also supports AI video generation for marketing videos, advertisements, social content, and creator projects. Users can work from prompts, references, or other creative inputs depending on the workflow. Seedance 2.5 is among the available models to consider when creating AI-generated video. Learn more about Seedance 2.5.

Image-to-video

If you have a static image and want to add movement, Pippit's image-to-video workflow turns the existing visual into a video. Perfect for product images, campaign graphics, social posts, or any other static asset that needs a little movement but not a whole new visual. Or you can try the Pippit AI Photo-to-Video workflow.

AI video editing

Generation is only one part of producing a finished video. Pippit's AI video editing tools can help users make final adjustments to generated content before publishing. This gives users a workflow that can move from creation to editing rather than requiring a separate tool for every stage. The Pippit AI Video Editor can be used for this part of the process.

How to create images and videos with Pippit

Pippit provides AI-powered tools for turning prompts, reference images, and creative ideas into ready-to-use visual content. You can create images for marketing and social content, or generate videos by selecting an AI Skill and configuring your creative direction and output settings. Follow the steps below to create, refine, and export both images and videos with Pippit.

Create an image with Pippit

Pippit lets you turn a written concept or reference image into a polished visual, then refine specific elements before exporting the final result.

step 1
1. Set Up Your Image Concept

Open Pippit’s image generation workspace and choose an available AI model for your project. Enter a clear prompt that describes the subject, visual style, setting, lighting, and other important details. Set the preferred aspect ratio, add a reference image if needed, and click Generate to create the initial visual.

step 2
1. Refine Specific Areas With Inpaint

Review the generated image on the editing canvas and use the Inpaint tool to modify a selected area without changing the rest of the composition. Highlight the element you want to change, describe the desired adjustment in the prompt, and apply the edit to generate an updated version while retaining the surrounding visual details.

step 3
1. Review and Export the Final Image

Check the completed image for visual consistency and make any final adjustments before exporting. Click Download to save the finished asset, or use the available publishing options to share it directly on supported social platforms. For multiple campaign visuals, you can also use bulk download to export several assets together.

Create a video with Pippit

Pippit lets you turn a creative idea or source material into a video by choosing a suitable AI Skill and adjusting the generation settings.

step 1
1. Find a Suitable Skill and Configure Your Video

Open Pippit and go to the AI Skill Store from the dashboard. Browse the available workflows or use category filters to narrow down the options, such as Drama Ads under Marketing Advertising. Select a skill to open its setup window, where you can enter a prompt, add product images, choose Seedance 2.5, and configure the aspect ratio, resolution, and video length before generating.

step 2
1. Review and Refine the Generated Video

Preview the generated video to check whether the visuals match your intended direction. Make adjustments to the available settings to refine the result, or use the custom option to create and run your own skill with a single line of code when you need more control over the creative workflow.

step 3
1. Finalize and Export the Video

Once the video meets your requirements, review the final output and select the preferred format and resolution. Download the finished video to your device or use Pippit’s publishing options to share it directly on a supported platform.

Leonardo AI vs. Pippit: which one should you choose?

The main difference between Leonardo AI and Pippit is the scope of the workflow. Leonardo AI focuses on AI-powered visual creation, covering image generation, video generation, and creative customization. Pippit covers image and video generation while also providing image-to-video and video editing workflows for users who want to take generated assets further.

The choice depends on the workflow you need. Leonardo AI can fit users whose primary requirement is generating AI-powered visual assets, while Pippit can suit users who want to create images and videos and continue working on those assets through image-to-video and video editing workflows.

Conclusion

Leonardo AI offers the ability to generate images and videos from creative prompts and inputs, and also adjust visual outputs. Its image generator can support product visuals, concept art, social graphics, and other assets. Its video capabilities take those ideas into short-form content. Pricing depends on the plan you choose, credits, and generation limits, so check current details before subscribing. Pippit includes AI image generation, video creation, image-to-video, and video editing within the same workflow for users who desire a more expansive content workflow. Your choice will depend on the type of visual content you create and how much work you need to do after the generation.

FAQs

Is Leonardo AI free?

Leonardo AI offers a free option for users who want to explore its creative tools, while paid plans provide additional generation capacity and other plan-specific allowances. Since pricing and limits can change, check the official Leonardo AI pricing page for the latest details.

Is Leonardo AI good for image generation?

Leonardo AI is designed for AI image generation and can create visual assets from text prompts. Its use cases include product visuals, characters, concept art, social media graphics, and other creative assets.

How does the Leonardo AI video generator work?

The Leonardo AI video generator can use a text prompt or supported starting image to establish the visual direction of a video. Users can then adjust available motion and creative settings, generate the clip, review it, refine it, and export the result.

Can Leonardo AI generate images from text?

Yes. The Leonardo AI image generator can turn text prompts into visual content. A prompt can describe elements such as the subject, setting, style, and other visual details to guide the generated image.

Is Leonardo AI worth it?

Whether Leonardo AI fits your needs depends on the type and volume of visual content you create, the generation tools you use, and the amount of refinement your workflow requires. Compare its current plans and capabilities with the workflow you need before choosing a tool.