Easy Steps: How to Add a Link to Instagram Story

Understanding linking on Instagram

Instagram's linking capabilities evolved significantly, moving from "Swipe Up" to the universally accessible "Link Sticker" in October 2021. This change is crucial for businesses, creators, and individuals, providing a direct pathway for audience engagement. With over 500 million accounts using Instagram Stories daily (Instagram Internal Data, 2019) and one-third of the top stories from businesses (Facebook for Business), the reach is vast.

The "Link Sticker" is an interactive element directing users to a URL, whose benefits include universal accessibility (no follower minimum), enhanced customization for CTAs, and valuable analytics. Studies show 15-25% of viewers engage with branded Story links (Earth Web), demonstrating its power. This democratized tool seamlessly connects audiences to external content, making it vital for online presence.

How do you add a link to Instagram story: step-by-step guide

When talking about Instagram linking, the first question probably comes to anyone's mind: can you add a link to an Instagram Story? Well, the answer is a resounding yes! Adding links to your Instagram Stories is a powerful way to engage your audience and drive traffic to external content. This step-by-step guide will walk you through the simple process of how to add a link to Instagram Story, enabling you to share websites, articles, products, and more directly from your Instagram Story, maximizing your reach and impact on the platform.

STEP 1
1. Create your "Story" and access the "Link" sticker

First, open the Instagram app and begin creating your new Story. Proceed to first click on "Create" and then tap the sticker icon, which looks like a square smiley face, at the top of your screen. From the array of options that appear, choose the "Link" sticker to proceed.

STEP 2
1. Enter your URL and share

After selecting the "Link" sticker, a prompt will appear asking you to enter your desired URL. Type or paste the web address you want to link to. Once you've entered the link, you can make any further changes, such as inserting a new picture or CTA (Call-to-Action) through text. Additionally, you can resize the "Link" sticker on your story to your liking, then share the same for your followers to see and click!

While knowing how to add a link in Instagram Story is essential, creating visually captivating and engaging video content can be time-consuming. This is where tools like Pippit's video generator come into play, revolutionizing the way you approach Instagram Story creation. Let's explore how Pippit can elevate your Instagram Story game by streamlining the content creation process.

Leveraging Pippit's video generation for stunning Instagram Stories

Pippit's AI video generator revolutionizes Instagram Story creation, transforming ideas into stunning visuals effortlessly. Imagine quickly creating dynamic product showcases from a simple URL, or an AI avatar narrating your latest blog post, saving hours of manual editing. Additionally, key features like integration of captions, customizable AI avatars, and diverse video/image templates further streamline the process. Such extensive features frees creators and businesses to focus on strategy, ensuring visually captivating stories that maximize engagement, and drive clicks. To learn more about Pippit's in-demand video generator, continue reading our comprehensive guide.

How to create eye-catching Instagram Story content using Pippit

Creating visually stunning Instagram Stories is essential for capturing attention and driving engagement. Pippit's AI-powered video generator streamlines this process, enabling you to transform various content forms into dynamic narratives effortlessly. To fully take advantage of this feature, follow our below-mentioned steps judiciously.

STEP 1
1. Navigate to the "Video generator" section

Begin your Instagram Story creation journey by first signing up for Pippit, using the weblink provided above. Once done, head over to Pippit's homepage and then click on the "Video generator" option. After that, you will be asked to either provide a product link, upload a picture of the product, enter a text prompt, or upload a relevant document, for which you are creating the Instagram Story content.

Once you do that, a new page "How you want to create video" will appear, where you will need to provide the name of the topic/theme as well as state additional details, such as the topic highlights, target audience, etc. After that, scroll down on the same page till you reach the "Video types" and "Video settings" options. This is where you can select the type of Instagram Story you want Pippit to create, as well as choose the video avatar and voice, the aspect ratio for the video, the video's language, and the approximate length. Once you select your preferred options, click on "Generate".

STEP 2
1. Let AI create & edit your video

Pippit will begin generating your Instagram Story content and will take a couple of seconds to finalize the process. Once the process is completed, you will be presented with a number of AI-generated videos to choose from. Be sure to browse through them and select the one that suits your needs the most. Once you find a video that you like, hover your mouse cursor over it to get more options, such as "Change video", "Quick edit", or "Export". Conversely, if you are not happy with any of the generated videos, you can select "Create new" to generate a new batch of videos.

If you want to make some quick adjustments to your story content, simply click on "Quick edit" and you will be able to quickly change your video's script, avatar, voice, media, and text inserts. In addition to that, you can also customize the style of captions you want to appear on your Instagram Story video.

STEP 3
1. Preview and export your video

On the other hand, if you want get access to a more advanced video editing timeline, you can select the "Edit more" option. From here, you can adjust the color balance of your video, take advantage of the "Smart tools", remove video background, carry out audio noise reduction, increase or decrease video speed, insert video effects and animations, integrate stock photos and videos, and perform many more other amazing functions.

Finally, if you are happy with the resultant Instagram Story video, click on "Export" and then proceed to download it to your system. After that, you can proceed to share it across your social media channels, especially Instagram. Conversely, you can decide to directly "Publish" the story to Instagram, or any cross-post to other social media accounts (TikTok or Facebook).

Key features of Pippit for Instagram Story content creation

• Create Instagram Story from link, media, or document: Pippit empowers you to instantly transform existing content into engaging Instagram Stories. Simply paste a product link, insert a text prompt, upload your photos or videos, or even import a document. This feature significantly cuts down the time and effort traditionally required for content repurposing.

• Add creative elements to your story automatically: Pippit injects life into your Stories by automatically incorporating dynamic creative elements. This includes engaging animations, trendy graphics, and suitable background music that align with your content's theme. These automated additions ensure your stories are visually rich and attention-grabbing without manual design work.

• Well-designed Instagram Story templates for ready use: Access a diverse library of professionally designed Instagram Story templates, ready for immediate use. These templates cover various themes and purposes, providing a strong visual foundation for your content. Simply choose a template, add your details, and have a polished story ready in minutes.

• Custom avatars and voiceovers: Elevate your storytelling with AI avatars (including custom ones) that can narrate your content, adding a unique and personalized touch. Complement your visuals with high-quality voiceovers, either generated by AI or uploaded by you. These features allow for dynamic presentations, even without appearing on camera yourself.

• Built-in publishing and analytics tools: Pippit offers integrated tools to streamline your workflow from creation to performance tracking. Directly publish your finished Instagram Stories to your account without needing to switch platforms. Monitor key metrics like views, engagement, and link clicks through built-in analytics, helping you understand audience behavior and optimize future content.

Best practices for maximizing links on Instagram Story

Beyond learning how to add a link to Instagram Story, here are some best practices to ensure your Instagram Story links perform their best:

• Clear Call to Action (CTA): Always tell your audience exactly what you want them to do. Use compelling phrases like "Shop Now," "Read More," or "Watch Video" to guide their action and ensure there's no ambiguity. Make your CTA prominent and easy to understand at a glance.
• Visually engaging content: Pair your link with high-quality, eye-catching photos or videos. The visual aspect of your Story should be captivating enough to stop users from swiping past, enticing them to learn more and ultimately click the link. Ensure your visuals are relevant to the linked content.
• Provide context and value: Explain why your audience should click the link. Clearly communicate what benefit they will gain, what problem it solves, or what unique value they'll receive by clicking through to the destination. This helps build curiosity and relevance.
• Strategic placement: Position the Link Sticker where it's easily visible but doesn't obstruct key visuals in your Story. Consider the typical "tap zones" on mobile screens to ensure ease of access and prevent accidental taps elsewhere. Aim for a spot that feels natural and unobtrusive.
• Keep it concise: While you have the option to customize the text on your Link Sticker, it's best to keep it short and to the point for quick readability and impact. A brief, punchy phrase is often more effective than a long sentence, allowing users to grasp the message instantly.

How to add links to Instagram Story creatively

Now that you've mastered the mechanics of how to add a link to Instagram Story, it's time to dive into how to leverage this feature creatively to achieve various goals. Beyond simply placing a URL, the magic lies in how you present and promote that link within your Story to maximize engagement and achieve your objectives.

Driving traffic to blog posts, articles, or social media profiles

Tease your content with a captivating image or video that hints at a key takeaway from your blog post or article. Use text overlays and then direct users to tap the link for the full story. You can also share a quick, engaging behind-the-scenes glimpse of your content creation process.

Promoting new products or services

Share a short, engaging video showcasing your new product in action, highlighting a key feature or benefit. Use clear text like "See it in action!" or "Get yours now!" with the link to the product page. For a new collection, create a multi-frame story, pointing to specific items and linking directly to their product pages.

Sharing sign-up forms for newsletters or events

Highlight what users will gain by signing up, using phrases like "Unlock exclusive tips" or "Join our community!" alongside a compelling visual and the link. A quick, engaging clip of you preparing content for your newsletter or setting up for an event can also add a personal touch before directing them to the sign-up link.

Collecting feedback or running surveys

Frame your survey link with a direct, benefit-oriented question such as "Help us make our next product even better!" or "Your feedback matters – take our quick survey." If seeking design feedback, show two options side-by-side and ask "Which do you prefer?" before linking to a survey for detailed input.

Sharing portfolios or creative work

Create a short, dynamic montage of your best work, showcasing a variety of projects. End with a strong call to action like "See my full portfolio" and the link. You can also share a sped-up video of your creative process for a specific piece, then link to the final artwork or the full project in your portfolio.

Conclusion

Adding a link to your Instagram Story is essential for transforming passive viewers into active participants, whether you're driving sales, building your audience, or sharing valuable content. It's a direct bridge between your compelling visuals and the action you want your audience to take. We encourage you to experiment with diverse content formats and clear calls to action (CTAs). Test different visuals, try various link placements, and observe what resonates most with your audience. Instagram Stories are a remarkably powerful and dynamic marketing tool.

With Pippit's AI video generation capabilities, you can effortlessly create eye-catching, professional-grade content that truly stands out. Pippit streamlines the entire process, allowing you to focus on your strategy while ensuring your stories are always engaging and optimized for clicks. To start your journey of creating engaging Instagram Story content today, start using Pippit right away!

FAQs

1
1. Was the Instagram Link Sticker always available for adding links on Instagram Story?

No, the "Link Sticker" became universally available in October 2021, replacing the "Swipe Up" feature. Now, with Pippit's "Link to Video" feature, you can easily transform any website link into engaging video content ready for your Instagram Story, in just a matter of mere seconds.

2
1. Can I edit or remove a link after I add a link to Instagram Story?

You can't edit or remove a link from a live Story directly; you'd need to delete and repost. However, with Pippit, you can customize your video content and call-to-action before publishing, ensuring the link's presentation is perfect every time.

3
1. How to add links to Instagram Story over the current official limit?

While Instagram officially allows only one link sticker per Story, you can direct users to a "Link in Bio" page with multiple links with a tool like Linktree. Pippit helps by generating a variety of dynamic video clips from a single product or content link, allowing you to create diverse stories pointing to that one multi-link destination.

4
1. How to post a link on Instagram Story and ensure people actually click on it?

To encourage clicks, use clear CTAs, provide context, and create visually engaging content. Pippit excels here with well-designed Instagram Story templates, custom avatars and voiceovers, and automated creative elements that make your Stories irresistible and significantly boost click-through rates.