The Best Video and Image Format Conversion Software – Top 6 Picks

Top 3 free video format conversion software

Any Video Converter Free

Any Video Converter Free quickly switches the format of your videos on your Mac or Windows PC. It even compresses your clips before exporting, so you don't have to deal with large file sizes. The best bit is that it does not display any ads and is free from spyware and malware.

Key features

• Format support: Works with MP4, AVI, TS, MKV, MPG, MOV, FLV, WEBM, and more.
• No watermarks: Won't add any logos or marks to your converted videos. The final file looks clean, just like the original.
• Basic editing tools: Lets you cut, trim, or merge MP4 and other clips before conversion.
• Codec converter: Converts video code to H265, H264, AV1, and VP9.
• Video to audio converter: Pulls audio from MP4, MOV, MKV, AVI, M2TS, WEBM, and VOB, and saves them as MP3, M4A, WAV, OPUS, FLAC, and OGG.

UniConverter

UniConverter is a video format conversion software that is known for its up to 130X conversion speed, batch processing, and AI features. All you need to do is install it on your device, upload your video, select the format, and hit "Convert." It also has the option to select the video resolution and aspect ratio before conversion.

Key features

• Device compatibility: Compatible with Windows, Mac, and Linux, so you can run it on pretty much any system without issues.
• Formats: Supports MP4, WMV, WEBM, ProRes (Mac only), MOV, TS, M4V, MXF, MKV, MPEG, FLV, 3G2, AVI, F4V, 3GP, ASF, DV, VOB, OGV, XVID, M2TS, and TRP.
• Live preview: You can check how your video will look before you convert it. This saves time and lets you tweak anything that feels off.
• Video compressor: Shrinks large video files without affecting quality. It is useful when you need to upload or share videos with size limits.

Free Video Converter

As the name suggests, this free file converter won't cost you anything but gives impressive results. It handles the most common video formats and brings some extras to the table. However, it is only available for Windows and adds a watermark to your converted clip.

Key features

• Batch conversion: Processes more than one file at once instead of doing them one by one.
• Set of output options: Converts your videos to MP4, WMV, MOV, MPEG, and AVI file formats.
• Quality settings: Gives you the option to adjust the video quality before conversion. This helps if you want to reduce the file size or keep the best resolution for viewing.
• Fast processing: Processes files quickly, so you don’t have to wait around for long, even when you're working with large videos.

The 3 best image format conversion software

DVDVideoSoft's Free Image Convert and Resize

DVDVideoSoft's Free Image Convert and Resize is an easy-to-use software that converts your pictures to PNG, GIF, JPG, TGA, PDF, or BMP format in seconds. It supports batch file processing, so you can easily work with multiple photos at once for your project.

Key features

• Basic editing: Allows you to resize images, rename files, change their size, and rearrange the order. These small tweaks come in handy when preparing images for emails, websites, or presentations.
• OS support: Runs on all major Windows versions, like 11, 10, 8, 7, and even XP.
• Fast processing: Doesn't take long to convert or edit files, which means you won’t be stuck waiting around.

Adapter

Adapter is another format conversion software for Windows and Mac PCs that lets you easily change the format of your images. It even has advanced options like batch conversion, custom file names and output directories, and text/image overlays. You can also preview your pictures before switching the format.

Key features

• Formats: Handles the most common image file types, such as BMP, JPG, TIFF, PNG, and GIF.
• Batch processing: Works on multiple files simultaneously with the same settings.
• Resolution adjustment: Adjust the resolution to the original file, pick from ready-made presets, or set your own custom size. You can also set the quality to either 8-bit or 24-bit before converting.

Pixillion Image Converter Software

Pixillion Image Converter Software lets you simply drag & drop your image files, select the format you need, and click "Convert" to download it to your PC in the new version. You can also opt to compress the file to reduce its size.

Key features

• Formats: Supports JPEG, GIF, PNG, PDF, BMP, TIFF, and 65 other formats.
• Basic editing options: Before converting, you can rotate and resize photos, compress them to save space, and even add captions, logos, or watermarks.
• Filter effects: Includes simple filters to give your photos a different look before you save them in a new format. You can also adjust colors if the image needs a quick fix.

Pippit: Quick online alternative for file format conversion

Pippit is a fast, browser-based option when you don’t want to install software. Beyond format conversion, it scales content creation with multi-modal AI across text, image, audio, and video. In 2025, 89% of businesses use video as a marketing tool, and short-form video delivers the highest ROI. Pippit aligns with these outcomes by combining diffusion-based image generation, AI avatars with viseme-aligned lip-sync, auto-captions (ASR) and TTS voice cloning — accelerating format conversion and production while preserving quality. The 2025 generative AI market reaching US$59.01bn underlines mainstream adoption.

Steps to edit videos and convert file formats using Pippit

Simply sign up for the Pippit online converter through the link below and follow these steps to convert the file format.

STEP 1
1. Upload your video

On Home, open “Video Generator” → “Video Editor.” Drag & drop or click “Click to Upload.”

STEP 2
1. Edit and customize

In “Smart Tools,” choose “Auto Reframe” to stabilize and retarget aspect ratios using object tracking. Optionally add captions via auto transcription (ASR), overlay filters/transitions, and refine timing.

STEP 3
1. Convert format and export

 Click “Export” → “Download,” set resolution and choose your target container/codec — e.g., convert MP4 to MOV (free) or vice versa — then finalize frame rate and quality and export.

Three easy steps to use the Pippit image online converter

To convert your images online with Pippit, click the link to sign up and go through these quick steps:

STEP 1
1. Upload your image

Go to “Image Studio” → “Image Editor” (Quick Tools), then “Upload Image.”

STEP 2
1. Edit your image

Resize by pixels or custom values, apply filters/effects, remove background, add text/frames/shapes/stickers, build collages, and adjust color. Diffusion upscaling and de-shadow can enhance product shots.

STEP 3
1. Convert and export the image

Click “Download All,” choose your file format and size, then “Download” to save.

Key features of Pippit beyond format conversion

1
1. Powerful video solution

One-click video generation from a product link or media files creates complete clips with AI-generated script, captions, a digital character, voice, and effects. This maps to 2025 marketer priorities — 89% adoption and strong ROI for video.

2
1. Smart video & image editing space

Advanced tools handle color fixes, text/audio/photo overlays, speed, aspect ratio, face retouching, and camera tracking. Multi-modal pipelines and diffusion-based image edits improve consistency and throughput.

3
1. Commercially licensed templates

Pre-cleared templates for business use let you filter by category and start editing with confidence.

4
1. Content publishing and analytics dashboard

Publish directly to social channels and track engagement. In 2025, short-form video leads ROI across channels, so scheduling and analytics help focus on the formats that perform.

5
1. Smart image and video tools

Generate marketing videos with AI avatars, convert a static picture to video, remove backgrounds, resize for platforms, and transcribe clips to text with captioning. TTS voice cloning enables consistent brand voice; super-resolution and de-shadow improve product clarity.

Explore key tips to select the right format conversion tool

• Ease of use: Make sure the tool you select has an easy-to-navigate UI with clean layouts and clear buttons so you can instantly convert your files without any learning curve.
• Format support: Before selecting software, check if it handles the specific formats you need. Some tools excel at video conversion but struggle with certain image types, or vice versa.
• Batch conversion: Good software should let you queue up multiple files and process them all at once. This feature becomes important when dealing with a bunch of files.
• Speed and performance: Some programs work lightning fast, while others crawl along. So, it's best to read reviews about performance, especially for larger files or batch processing, when selecting a tool.
• Additional features: If you have to edit your files, ensure you check if the tool supports editing tools, compression options, or preset profiles for different devices.

Conclusion

You’ve seen 6 strong format conversion options and how to choose among them. For a quick, no-install path, Pippit offers online conversion plus multi-modal creation and publishing. Given 2025 adoption and ROI trends and the scale of generative AI, Pippit is a credible choice to convert formats and accelerate content production.

FAQs

1
1. What is format conversion?

It changes a file from one format to another — e.g., MP4 to AVI or PNG to JPG. With Pippit, you can convert and also edit with captions/TTS, AI avatar, and diffusion-enhanced imaging.

2
1. Can I use format conversion online?

Yes — browser-based tools handle popular video/image formats (MP4, PNG, JPG, PDF). If you also want editing and multi-modal creation in one place, Pippit is a practical choice.

3
1. How does an image converter online work?

Upload a photo, select your output format, then download. If you often process images, Pippit adds resizing, background removal, effects, and diffusion upscaling — all online.