Text, Link, Image, or File: Which AI Video Input Should You Use?
For an AI video input decision, start with the source you already trust. Choose text for an idea or script. Use a product link for approved page facts, an image when the subject must be visible, or a file when the information already has structure. Pippit’s AI Video Generator supports each route. The choice is about input fit, not final video quality.
Label the chosen route as the AI video input in your brief so the draft can be checked against one source.
The four-input decision table
| Choose | Use it when | Prepare first | Avoid it when | Next step |
|---|---|---|---|---|
| Text | You have a concept, script, talking points, or a clear message but no required source asset. | Write the subject, action, setting, audience, and any must-keep facts. | The video must show a specific product, person, document, or existing footage that text cannot identify. | Enter the idea in the prompt field, then add a supporting input only if the message depends on one. |
| Product link | The source is a public product page and the video should be organized around its product details. | Check that the page is live, accessible, accurate, and yours to use; confirm the visible product facts and images are approved. | The page is private, blocked, outdated, dynamically incomplete, or contains claims you cannot publish. | Use Link and review the extracted facts before accepting any script or scene direction. |
| Image | A still image is the clearest source for the subject, product, packaging, layout, or starting visual. | Use an image you own or are authorized to upload; check labels, logos, faces, and important edges. | The task depends on information that is not visible in the image, such as a long brief, specifications, or a sequence of events. | Use Media or the image upload route, then describe the intended movement or message in text. |
| File | The source is already in a document, presentation, PDF, video, or other uploadable media. | Remove private data, confirm file ownership, and identify the pages, scenes, or facts the video may use. | The file is too broad for one video, has unknown rights, or contains facts that have not been approved. | Use Document or the upload option, then narrow the topic and audience in the prompt. |
The table gives you a route, not a shortcut around review. If you have several sources, choose one primary input and state how any supporting material should be used.
When the source changes, revisit the AI video input rather than adding every available asset.
Match the input to the job
Choose text for an idea-first text to video AI workflow
Best for a script, outline, or idea. Name the subject, audience, setting, and facts to keep. Add a source when viewers must recognize an exact item or document.
Choose a product link for page-led product information
Best when one authorized page holds the current product facts and images. Check the URL, then compare the draft with the page and correct unsupported claims or offers.
Choose an image when the subject must be seen
Best when appearance matters. Add text for the action or message, use an authorized image, and inspect small labels in the final video.
Choose a file when the information already has structure
Best when a brief, PDF, presentation, or clip must stay together. Name the relevant pages or facts and remove confidential or unrelated material before upload.
Keep multiple inputs clear
Choose one primary source
Choose the source that gives the text to video AI task the clearest facts with the least guesswork:
- A product page plus approved product photography: start with the link if the page facts are central; add media if the image itself is essential.
- A presentation with a few important slides: start with the file and name the slides or facts to keep.
- A product photo with no reliable product page: start with the image and supply the approved facts in text.
- A campaign idea with no approved asset yet: start with text, then add an image or link after the concept is accepted.
Do not add every available source. Choose one primary source and label each secondary source in the prompt. For example: “Use the image for appearance; use text for approved features.”
Confirm rights and facts
Run these checks before selecting an input.
- You may upload and reuse the source and its embedded assets.
- Private or unpublished information has been removed.
- Product facts, prices, offers, and claims are approved and current.
- A person will review the script, visuals, captions, and claims.
Use the AI Video Generator to organize the source into a draft. You still decide whether it is accurate, permitted, and fit for the audience.
The shortest practical route in Pippit
- 01
Choose the input
Open the AI Video Generator and choose Text, Link, Media, or Document for your main source.
- 02
Add a clear brief
Name the topic, audience, and the facts that must stay accurate.
- 03
Preview and review
Preview the result, use Edit more when needed, and review the final draft before download or publication.
Frequently asked questions
Is text or an image better for text to video AI?
Use text when the idea, script, or message is the primary source. Use an image when the exact subject or product appearance must be visible. This is a task match, not a final-quality comparison.
Can I use a product URL instead of writing a script?
What file types can I upload?
Should I add a link, image, and document together?
Do I need permission to upload a product page or image?
Final choice
For an AI video input decision, choose text for an idea, link for approved product facts, image for a visible subject, and file for structured material. Then confirm rights, narrow the assignment, and review before publishing.
The AI video input should make the source of truth obvious to the person reviewing the draft.