Choose a product link when the product page is current, public, and rich in usable facts and visuals. Choose manual assets when the page is incomplete, the product is not published yet, or you need tighter control over which image, variant, and approved claim enters the ad. The choice is an input decision: it determines what the generator can inspect, not whether the final ad is accurate. Treat the ai ad video input as a reviewable source, not a shortcut around product facts.
Use this input readiness matrix
The matrix is deliberately conservative. A fast input that hides a material fact creates more repair work later than a small preparation step now.
When a product link is the better start
A link is useful when the page already contains the current product name, core selling points, and visual evidence. It can reduce repetitive copying and preserve the relationship between a product detail and the image that supports it. Before you use it, open the exact page in a private review window and check the selected variant, visible price language, and product images.
Start in the AI ad video maker only after the source page passes the matrix above. Paste a product link or upload basic product visuals as the starting point, then edit and preview the draft. The workflow can assemble a draft; it cannot approve a product claim that the source does not support.
For example, if a prelaunch desk lamp has approved product photos but no public product page, choose the manual route. Upload one hero view, one close detail of the adjustment mechanism, and one authorized use-context image. Add a short note naming the lamp variant, supported features, and claims to exclude. A complete input pack gives the draft something specific to show and gives the reviewer something specific to check.
When manual assets are safer
Manual assets are the better choice for a prelaunch item, a private catalog, a seasonal variant, or a product whose public page contains outdated imagery. Upload only the files that belong to the intended item. A small set of deliberate assets is easier to audit than a large folder with near-duplicates.
Use a simple naming pattern such as product-variant-view. Keep a short note beside the files:
- 1
- Product identity: what the item is and which variant is shown. 2
- Allowed facts: the claims a reviewer can verify. 3
- Visual role: hero, detail, use context, packaging, or demonstration. 4
- Exclusions: claims, props, people, or comparisons that must not be invented.
If a manual image shows a person, confirm that you have the right to use the likeness. If it shows a logo or third-party packaging, confirm that the asset is authorized for the campaign. Keep that authorization note with the ai ad video input record so a later reviewer can trace the file to its permitted use.
A practical route decision
Use the product link only when all five checks pass and the page is the source of truth. Use manual assets when the page is incomplete but you can supply a cleaner, approved set. If the link passes for product facts but fails for visuals, do not mix an unreviewed page with a random image folder: switch to a manual pack and record which source owns each claim. Hold the job when neither route lets a reviewer distinguish the product from a similar item. Repeat the ai ad video input check after any source change.
The next decision is not the hook or the format. It is whether the input can support the claim-aware ad brief. Before handoff, write one source beside each planned claim and one visual role beside each uploaded file. Keep this guide focused on input quality; do not turn missing facts into creative language.
Final check
Before you generate, ask: "Could another reviewer identify the exact product, variant, approved facts, and permitted visuals from this input alone?" If the answer is no, repair the source or switch routes. After generation, compare the product silhouette, label, color, and feature details with the source before you plan the next version.
FAQs
Is a product link always better than manual assets?
No. A link is useful when the page is current and complete. Manual assets are safer when the product is private, prelaunch, or represented by an outdated page.
What should I upload manually?
Upload the exact product and variant views needed for the draft, then keep a short note with approved facts, visual roles, and exclusions.
Can an input route verify an ad claim?
No. The input supplies context. A human reviewer still needs to compare claims and visuals with the approved source.