What is Curated Content? In-Depth Look at Strategy, Tools & Examples

What is curated content

Content curation goes beyond mere sharing; it's a strategic process of discovering, organizing, annotating, and sharing high-quality, relevant content from diverse sources, adding your unique value and context. This practice is vital for several reasons. It builds authority and establishes you as a thought leader in your niche by showcasing your expertise and discerning eye.

Furthermore, content curation is a significant time and resource-saver, offering a sustainable alternative to constantly generating original content. It keeps your audience engaged with fresh perspectives and a varied diet of information, preventing content fatigue. Ultimately, it diversifies your content strategy, enriching your overall online presence.

Developing a robust content curation strategy

Now that you have understood the meaning of "what is curated content?", it's time that you also learn how you can develop a robust content curation strategy for maximizing its benefits.

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1. Defining your niche and audience

Understanding who you are curating for is paramount. Go beyond basic demographics to create detailed buyer personas, outlining their professional roles, daily challenges, and information consumption habits. This deep understanding allows you to pinpoint what topics are most relevant to them, ensuring your curated content truly resonates and addresses their specific needs and pain points.

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1. Setting goals for curation

Clearly defined goals are the compass for your content curation efforts. Whether your aim is brand awareness, driving lead generation, fostering community building, or establishing yourself as a thought leader, each objective will influence the type of content you select and how you distribute it. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound) so you can effectively track your progress and measure success.

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1. Identifying reliable sources

The credibility of your curated content directly reflects on your brand, so choosing reliable sources is non-negotiable. Focus on industry leaders, reputable publications, and peer-reviewed research papers to ensure accuracy and authority. Diversifying your sources beyond the obvious can also unearth unique insights and perspectives, but always vet them for objectivity and timeliness.

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1. Content types for curation

Varying your content types is essential for keeping your audience engaged and catering to diverse consumption preferences. Beyond articles and blog posts, consider sharing videos, infographics, podcasts, and insightful social media posts. A mix of formats ensures your message reaches a wider audience and maintains interest, whether they prefer to read, watch, or listen.

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1. Establishing a curation workflow

An efficient workflow is the backbone of a sustainable content curation strategy. Utilize tools for discovery and organization like RSS readers, content discovery platforms, and note-taking apps to streamline the identification and saving of relevant content. Once collected, implement a clear process for scheduling and distribution across your chosen channels, ensuring consistent delivery to your audience.

Essential content curation tools, software, and platforms

A robust content curation strategy is significantly enhanced by leveraging the right tools, software, and platforms. The following content curation software/tools/platforms streamline the process from discovery to distribution, ensuring efficiency and effectiveness.

• RSS readers (Feedly, Inoreader): By subscribing to RSS feeds from industry leaders, reputable blogs, and news sites, you can aggregate all new content into a single, organized dashboard. This eliminates the need to visit individual websites, saving significant time and ensuring you don't miss important updates from your preferred sources. Both Feedly and Inoreader offer robust features for categorizing, searching, and even some AI-powered filtering to help you cut through the noise.
• Social listening tools (Hootsuite, Sprout Social): Beyond just managing your social media presence, these platforms are invaluable for content discovery. They allow you to monitor keywords, hashtags, and mentions related to your niche and audience across various social networks. This helps you identify trending topics, understand audience sentiment, and uncover user-generated content or discussions that can be excellent candidates for curation. Tools like Brandwatch and BuzzSumo also excel in this area, offering deeper insights into what content is performing well.
• Content aggregators (Pocket, Flipboard): Pocket (which has recently announced its closure) serves as an excellent read-it-later tool, allowing you to quickly save articles, videos, and web pages you encounter for later, more focused review. Flipboard, on the other hand, curates content into visually appealing, magazine-style formats, often based on your interests, making it a great platform for both discovery and a more leisurely consumption of curated content.
• Dedicated curation platforms (Scoop.it, Curata, Quuu, Numerous.ai): These specialized platforms are designed from the ground up for content curation, offering comprehensive features for professional use. Scoop.it allows you to create branded content hubs with your commentary, while Curata (though its focus has evolved) provides robust enterprise-level solutions. Newer AI-powered tools like Quuu can automate content sharing to social media, and Numerous.ai integrates AI curation directly into spreadsheets for large-scale operations, showcasing the evolution in this space.

Benefits of using a specialized platform

Using a dedicated content curation platform provides a streamlined workflow, centralizing discovery, organization, and distribution into one integrated system, saving valuable time and reducing manual effort. Additionally, these platforms often come with advanced analytics, giving you deeper insights into how your curated content is performing, which topics resonate most with your audience, and where your efforts are most effective.

And while specialized platforms and various digital tools provide the framework for efficient content discovery and organization, the presentation of that curated content is equally vital for impact. This leads us to the exciting realm of AI-powered creative tools like Pippit, which offer innovative ways to transform static curated insights into dynamic, visually compelling content.

Enhancing your curated content with Pippit's AI tools

Pippit is an AI-powered creative agent designed to streamline and enhance content production for marketers, businesses, and creators. It acts as a smart partner, transforming ideas into impactful marketing content quickly and efficiently, requiring no extensive design skills, which is why its AI video generation and poster generation features are game-changers for curated content. Users can leverage these tools to generate high-quality video content rapidly from existing links or text, and create visually appealing, effective sales posters effortlessly. This empowers you to offer curated content in engaging video and image formats, significantly boosting its credibility, driving more traffic, increasing shareability across platforms, and ultimately maximizing audience engagement. To know more about Pippit's diverse content generation capabilities, continue reading our comprehensive guide.

Create breath-taking curated videos using Pippit in 3 steps

Creating engaging curated videos with Pippit is surprisingly simple, allowing you to transform external content into dynamic visual stories in just three streamlined steps. This video generation tool makes professional-quality video generation accessible to everyone, ensuring your curated insights not only reach a wider audience but also leave a lasting impact.

STEP 1
1. Navigate to the "Video generator" section

The primary step involves signing up for Pippit by utilizing the weblink provided above. After creating your account, navigate to Pippit's homepage and select "Video generator". You will then be asked to either enter a website link of the product or upload a photo of your choice (based on which you want the video to be created). Additionally, you can enter a text prompt or upload a document to create your video as well.

In the subsequent step, you will be asked to enter the name of the video (based on which the AI will create the video content) and provide more information, such as the product highlights you want to be included in the video, the target audience for whom this video is being created, and so on.

On the same page, scroll down till you reach the video type and settings section, where you can choose the relevant options to customize your video. For instance, under "Video settings" you can select the video language, where options will range from English to Dutch to Croatian, etc. Additionally, you can select your preferred AI avatar (to be included in the video) and its voice, and the overall length of the video. Once you have chosen your desired options, click "Generate".

STEP 2
1. Enhance your video with AI tools

Pippit will then start generating videos based on your inputs, and once that is done, you will be presented with several options to choose from. You can hover your mouse cursor over any video to expand the options, such as changing video style, making quick edits, or exporting the video. Conversely, if you are not happy with any of the generated videos, you can select "Create new" to generate a new batch of videos.

If you decide to access the "Quick edit" option, you will be surprised to know that it gives you access to change the video script, add captions, alter your video's avatar and voice, and provides options to insert media or text.

On the same window for "Quick edit", you will also find the "Edit more" function. By clicking on this, you will get access to an advanced video editing timeline, where you can perform complex functions, such as video cropping, adding stickers and stock footage, deleting certain parts of the video, adding licensed audio, adjusting the video's color balance, perform background removal, integrating animations and effects, and much more.

STEP 3
1. Preview and export your video

If you are satisfied with the results, click "Export," and you will be prompted to select your preferred export options before downloading the generated video. Once downloaded, you can share it across various social media platforms. On the other hand, there will also be the option to directly publish your curated video to social channels, such as Facebook, Instagram, or TikTok.

Create astonishing curated posters using Pippit in 3 steps

Creating astonishing curated posters with Pippit is incredibly easy, transforming your chosen content into eye-catching visuals in just three simple steps. This poster maker tool empowers you to design professional-quality posters that grab attention, making your curated articles and insights stand out across all your digital platforms.

STEP 1
1. Access the "Poster" section

Begin your journey by visiting the "Image studio" section on Pippit's homepage and then selecting the "Poster" creation option. A new web page will open where you will be provided with the option to select your poster templates, poster styles, and types, and to enter the poster creation prompt.

Proceed to enter your image prompt first, which should include a thorough description of the type of poster you need Pippit's AI to create. After that, you need to choose your poster type – either between creative posters or product posters – as well as the poster style. Some of the style options include Retro, Minimalist, and Graffiti. Once done, click on "Generate", and Pippit will automatically generate the posters for you.

STEP 2
1. Customize with AI editing tools

Select the poster that fits your preferences, and then edit the image as desired. For instance, if you want to add more text to the poster design, use the "Text" option to do so. Alternatively, if you are not happy with any of the given options, you can click on "Generate more", so that Pippit will create additional posters for you. Additionally, you can perform other editing functions such as image resizing and upscaling, flipping the image, changing its opacity, adding stickers and shapes, and more.

STEP 3
1. Preview and export your poster

Finally, if you are happy with the results, click "Download" and then select the necessary format and size before exporting your created poster (with or without watermarks).

Key features of Pippit for content curation

• AI video generation

One of Pippit's standout features is its ability to instantly transform existing website links, product pages, or even plain text into engaging marketing videos. This is invaluable for content curation, allowing you to write an interesting article or report you've found and quickly convert its essence into a dynamic video summary, increasing its appeal and shareability.

• AI poster creation

Pippit provides an intuitive AI poster creator that leverages AI to generate high-quality visuals. For curated content, this means you can quickly create eye-catching posters to accompany a curated article, infographic, or "best of" list, making your social media posts and blog snippets far more visually appealing.

• Digital avatars and multilingual voiceovers

Pippit's AI avatar generator tool allows users to select from a diverse range of realistic digital avatars or even create custom ones. These avatars can deliver multilingual voiceovers for your AI-generated videos. This feature is fantastic for content curation, enabling you to present curated information with a consistent branded voice or adapt it for global audiences without needing to record your own narration.

• Batch editing

For curators dealing with a high volume of content, Pippit's batch editing capabilities are a significant advantage. This allows you to generate multiple images (up to 50 images) simultaneously from various inputs, drastically accelerating your content production workflow and ensuring a steady stream of curated visuals.

• Direct publishing and scheduling

Pippit streamlines the final step of the curation process by enabling direct publishing and scheduling of your created videos and images across various marketing channels. With the built-in schedule maker, you can create your visually enhanced, curated content within Pippit and then schedule its release on social media platforms without any manual intervention.

Content curation SEO & social media: Best practices

Leveraging content curation effectively means not just learning "what is curated content?" and finding great content, but also ensuring it reaches your target audience and contributes to your brand's online authority. This involves adhering to best practices for both search engine optimization (SEO) and social media promotion.

Best practices for SEO

• Adding unique value and commentary (not just copying): Simply copying and pasting content will not only lead to duplicate content penalties but also offers no unique value to your audience. Instead, always add your own insights, analysis, summaries, or opinion. Explain why the content is relevant, what key takeaways it offers, or how it relates to current industry trends. This transforms simple sharing into valuable, original content in the eyes of search engines and users.
• Proper attribution and linking to original sources: Always give clear and prominent credit to the original creator and link directly to their content. This is not only ethical and professional but also helps search engines understand the source of the information. High-quality, relevant outbound links can be a positive SEO signal, indicating that your content is well-researched and connected to authoritative sources.
• Using relevant keywords in your commentary: Just as you would with original content, strategically incorporate relevant keywords into your unique commentary, summaries, and any introductory text. This helps search engines understand the topic of your curated piece and match it with relevant user queries. However, avoid keyword stuffing; focus on natural language that serves your audience first.
• Promoting curated content to increase visibility and backlinks: After curating, actively promote your content across your owned channels (social media, email newsletters). The more your curated content is seen and shared, the higher the chance of earning backlinks from other websites, which are a strong SEO signal.

Best practices for social media platforms

• Twitter: Twitter is excellent for real-time news and quick insights. Instead of just a simple retweet, retweet with comment to add your unique take, ask a question, or highlight a key point. Share direct links to curated articles, videos, or infographics, often accompanied by relevant hashtags and mentions of the original creators to extend reach.
• LinkedIn: LinkedIn is the prime platform for professional networking and B2B content. Share curated industry news, insightful reports, or thought-provoking articles that are highly relevant to your professional audience.
• Facebook/Instagram: While Facebook can still be good for sharing articles with a community, Instagram thrives on visuals. For both, focus on curating highly visual content like infographics, short video clips, or compelling images that link back to your curated piece. Utilize Instagram Stories to share quick highlights or behind-the-scenes glimpses of your curation process, adding interactive elements like polls or questions.
• Pinterest: Pinterest is a visual discovery engine, making it ideal for curating image-heavy content, infographics, and visually appealing blog post covers. Create themed boards around specific topics relevant to your niche and pin compelling visuals that link directly to the original curated content.

Popular curated content examples across industries

Content curation is not just a theoretical concept; it's a widely adopted and highly effective strategy across various industries, providing value to audiences and establishing authority. Here are some popular examples demonstrating its practical application:

• Newsletters summarizing industry trends: Many businesses and individual experts curate the most significant news and trends within their industry into concise, digestible newsletters. These newsletters save subscribers time by pre-screening a vast amount of information and delivering only the most critical updates directly to their inbox.
• Social media feeds share relevant articles and insights: Organizations and thought leaders frequently use their social media channels to share valuable external content. Instead of just promoting their own material, they curate articles, research, and insights from other reputable sources that are relevant to their audience's interests.
• Blog posts compiling expert opinions: A standard and effective curated content format is a blog post that compiles and summarizes expert views on a specific topic. This could involve quoting and linking to various thought leaders' statements, consolidating different perspectives on new technology, or bringing together diverse predictions about future trends.
• Resource libraries with valuable external links: Many companies and educational institutions create dedicated resource libraries on their websites that house a collection of valuable external links. These libraries can include links to whitepapers, research studies, industry reports, tools, or even relevant articles from other reputable sites.
• "Best of" lists or roundups: These typically involve compiling the top articles, videos, podcasts, or tools released over a specific period or focused on a particular theme. For instance, a marketing blog might publish a "Top 5 Marketing Articles of the Week," or a tech review site might create a "Best Gadgets of the Year" list, providing a valuable summary and shortcut for their audience to catch up on essential content.

Conclusion

In today's information-rich world, a well-executed content curation strategy is not just a beneficial addition but a fundamental necessity for any brand aiming to build authority, engage its audience, and drive growth. We've explored how defining your niche, setting clear goals, identifying reliable sources, diversifying content types, and establishing efficient workflows are the pillars of a robust curation strategy.

The journey of content curation is continuously evolving, and the integration of innovative tools is making it more powerful than ever. This is precisely where platforms like Pippit play a pivotal role, empowering you to elevate your curated content from mere information sharing to truly captivating storytelling. This visual enhancement ensures your message not only stands out in crowded feeds but also resonates more deeply with your audience, boosting engagement and recall. So, if you are ready to transform your curated insights into stunning visual content that truly engages, then start using Pippit today!

FAQs

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1. How does content curation SEO impact search engine rankings?

Content curation enhances SEO by providing fresh, relevant content, demonstrating topical authority, and attracting valuable backlinks. Adding your unique commentary helps avoid duplicate content penalties and signals originality to search engines. Pippit elevates this process by allowing you to transform your curated text/media/document/link into highly engaging visuals – think eye-catching graphics, dynamic quote cards, or short explainer videos – that significantly boost user engagement and shareability.

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1. What advantages does a dedicated content curation platform offer over general tools?

Dedicated content curation platforms offer a streamlined workflow for discovery, organization, and distribution, with advanced analytics and robust team collaboration features. They centralize the entire process, unlike fragmented general tools. To further enhance the impact and reach of your curated content, you can directly leverage Pippit to instantly transform your curated text, media, link, or document, into compelling videos, infographics, and images, thereby dramatically increasing the visual appeal and shareability of your output.

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1. How can businesses effectively leverage curated content social media strategies?

Businesses can leverage curated content on social media by sharing valuable industry insights and news, tailored with unique commentary for each platform to spark discussions. This builds authority and keeps audiences engaged. To truly maximize your social media impact, Pippit becomes an invaluable tool. It empowers you to instantly generate dynamic, eye-catching visual content – such as short animated explainers, trending topic carousels, or visually striking data points – directly from your curated text/media/link/document.