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Create UGC Videos That Will Have Your Audience Coming Back for More!

Find out what UGC video is and how AI has changed the way brands create engaging, authentic content. Try Pippit to generate ads related to user feedback in minutes.

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UGC video
Pippit
Pippit
May 27, 2025

No matter, if you are trying to gain more customers or promote your brand, a UGC video lets you avoid staged promotions and do marketing that looks authentic and connects better with buyers. It can help you get more engagement and increase sales. So, in this article, we'll explain how this content works and how AI has changed the way these videos are produced. You'll also see real examples of brands using UGC effectively.

Table of content
  1. What are UGC videos & how has AI revolutionized their creation
  2. Transform your UGC ads with Pippit UGC video creator
  3. Why AI UGC videos matter for your brand's success
  4. UGC video examples: Successful campaigns you can learn from
  5. Conclusion
  6. FAQs

What are UGC videos & how has AI revolutionized their creation

UGC (User-Generated Content) videos are clips created by regular customers to share positive experiences about your product. They feel authentic and relatable, which makes them great for marketing.

AI has automated editing, enhanced quality, and personalized content at scale to change the way these videos are created.

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  1. Faster content creation: AI automates tasks like trimming, captions, and effects, cutting down editing time. This allows your businesses to get more UGC clips ready in less time.
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  3. Cost-effective ad creation for testing: Instead of spending thousands on professional shoots, you can quickly create multiple UGC versions with AI tools and see which ones click with viewers.
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  5. High-quality results: Advanced AI improves video clarity, corrects lighting, and refines audio. It even turns raw UGC footage appear clear and professional.
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  7. Full customization options: AI tools let brands tweak every detail of their videos. This ensures that each clip feels true to your brand while keeping that genuine UGC vibe.
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  9. More reach and quick ROI: AI analyzes trends and suggests edits to help you get real and relatable videos. People are more likely to share content that seems authentic, which means your investment pays off quickly through organic growth and engagement.

If you want to use AI to create stunning UGC video ads for your brand, Pippit has everything you need.

Transform your UGC ads with Pippit UGC video creator

Pippit is a complete toolkit to edit, refine, and customize videos for your UGC. With its advanced tools, you can easily repurpose customer clips, generate fresh content, and run influencer-style campaigns. It automates trimming, captions, effects, and branding and ensures professional AI UGC ads without extra effort.

Pippit interface

Let's find out how you can get the most out of Pippit.

Quick steps to create engaging AI UGC ads with Pippit

To create AI UGC videos with Pippit, follow these three quick and simple steps:

    STEP 1
  1. Get inspired & generate your UGC video

To start, go to the Pippit web page and sign up for a free account. Click "Video Generator" in the left panel and paste your product link to pull the details automatically, or click "Add Media" to import your UGC clips and images from your device.

generating UGC video Pippit

Otherwise, click "Inspiration," search for a UGC-related template, and click "Use Template" to add your media and customize it as per your needs.

UGC video templates in Pippit
    STEP 2
  1. Customize the AI UGC video

Next, highlight your product key features, upload your logo, add your brand name, and set the price and target audience.

In "Video Settings," choose the desired aspect ratio & duration, select the script or generate a new one, and pick an AI avatar or voice. Then, hit "Generate" to let AI produce product testimonials, unboxing, highlights, and other UGC content.

Editing UGC video settings in Pippit
    STEP 3
  1. Export & share to social platforms

Preview and choose the video you like and click "Quick Edit" to tweak the script, caption style, media, and text, or click "Edit More" to use the advanced editing tools. Once done, click "Export or Export Video" choose "Publish" or "Download," and set the resolution, frame rate, quality, and other settings to share or export the UGC video.

Exporting UGC video from Pippit

Explore the powerful features of Pippit AI UGC video generator

Pippit brands transform raw clips into engaging UGC posts for marketing with its powerful AI tools. Here's what sets it apart:

  • One-click video generation

Simply upload a media file or paste a product link, and AI handles the rest. Pippit adds voiceovers, scripts, avatars, and effects automatically to create a complete UGC without manual effort.

Pippit video generator
  • Smart video editing interface

The advanced Pippit editing dashboard packs both simple and advanced features. You can increase video quality, smooth out shaky footage, remove unwanted noise, and add professional-looking transition effects.

Pippit video editor
  • E-commerce marketplace integration

Flawlessly connect with TikTok Shop, Shopify, and Amazon to pull product details, images, and existing clips directly into the dashboard. Then, you can quickly turn them into social-ready UGC videos and share them on platforms.

Pippit e-commerce marketplace integration
  • Auto-publisher and performance analytics

Schedule and manage posts on TikTok, Facebook, and Instagram using the "Auto-publisher and analytics" tool. It also provides insights into video engagement so you can refine content strategies easily.

Pippit auto-publisher
  • AI avatars and voices

Choose a realistic digital presenter and voice to narrate your clip. These AI characters look and sound natural and give your content that authentic UGC feel without needing real people in front of the camera.

Pippit AI avatars

Why AI UGC videos matter for your brand's success

AI UGC videos blend technology with authentic storytelling to produce content that connects with viewers on social media and other marketing platforms.

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  1. Build authenticity and trust: When people see real-looking content about your products, they're more likely to believe in your brand. UGC videos capture that candid, honest feel of someone genuinely excited to share their experience.
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  3. Increases engagement and conversion rate: Viewers spend more time watching and interacting with UGC-style videos than traditional ads. The natural look quickly gets attention and encourages people to stop scrolling, which leads to more clicks, shares, and, ultimately, a purchase.
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  5. Cost-effective marketing: Making advertisement videos from UGC requires minimal investment compared to professional video shoots. One AI tool can generate dozens of different video styles and messages, so you can test what works best without breaking the bank.
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  7. Influence buying decisions: People often check out reviews and user experiences before buying something new. So, UGC videos act like testimonials and show potential customers how your products fit into real-life situations and solve actual problems.
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  9. Makes the brand feel more human: AI UGC brings a human touch to your brand's personality. Instead of salesy commercials, these videos feel like conversations with friends and build emotional connections that turn casual browsers into loyal customers.

UGC video examples: Successful campaigns you can learn from

Let's explore some UGC ad examples that have gained attention and delivered great results for brands:

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  1. Figma's how-to tutorial: Figma encouraged graphic designers to share tutorial videos showing how they use the platform. These step-by-step clips provided value while explaining real-world applications. The videos feel authentic because they focus on solving real user challenges, not just showing off features.
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  3. Pillow Cube's TikTok videos on customer reviews: Pillow Cube highlights real customer reviews on its website. A carousel of TikTok testimonials features customers sharing their experiences, such as how it feels, improves sleep, and supports posture. These testimonials build trust and bring more sales for Pillow Cube.
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  5. ASOS's unboxing and styling videos: ASOS promotes size inclusivity by featuring unboxing and styling videos from real shoppers. These clips show how the clothes fit and offer styling ideas, which help buyers see how the outfits would look on them.
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  7. Enchanted Lux Scents' AI UGC videos: Enchanted Lux Scents uses AI-generated UGC to create fun, relatable content that people enjoy sharing. Their videos, mimicking real-life moments, gain more attention on Instagram and TikTok. Moreover, they post regularly and reach more viewers without extra effort.
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  9. Coca-Cola's AI-generated ads: Coca-Cola used AI to generate videos based on real user content. It kept the brand’s style while making the ads feel natural. This approach helped them scale content while maintaining authenticity.

Conclusion

AI-generated UGC videos have changed marketing by making content creation faster, more affordable, and more engaging. They help brands connect with buyers in a real way and increase trust and sales. Pippit simplifies this process even more. It lets you create, edit, and share user-generated content in just a few clicks. So, give it a try now and turn simple videos into eye-catching ads!

FAQs

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  1. What is a UGC video?

Most people who are new to business or marketing ask what is UGC video? Well, it is customer reviews, testimonials, referrals, blogs, unboxing footage, and other clips that how happy a customer or client is with your product or service. You can use these videos in your marketing campaigns to share proofs and increase your conversion rate. Creating these ads manually takes time, but luckily, Pippit is packed with AI features to turn raw footage into high-quality content in minutes.

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  1. Is there any free UGC video editor?

Yes, several UGC editors offer basic tools for trimming, adding text, applying effects, and editing without any cost. However, free editors often have limitations like watermarks, fewer features, or lower export quality. If you're looking for an advanced AI-powered tool with professional editing options, Pippit is a great choice. It automates video creation, enhances quality, and integrates with e-commerce platforms so you can easily produce, customize, and manage your UGC content.

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  1. Can I use UGC video creators online to create user-generated content?

Yes, online UGC video creators provide templates, text, stock media, and effects to create engaging videos quickly. Many platforms also support direct publishing to social media. For a more advanced solution, Pippit takes UGC creation to the next level. It automates content production using AI, offers customizable branding options, and integrates with e-commerce platforms effortlessly.

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