Synthetic Media Explained: Key Types, Uses, and Brand Examples

What is synthetic media

Synthetic media is defined as "Content created or modified using AI or ML tools." It includes AI text, images, videos, and audio that may seem real but are digitally produced for marketing, gaming, and entertainment. According to Gartner, by 2026, 80% of creative content will involve AI media in some form.

While it offers fast production and creative flexibility, it also raises concerns about misuse and authenticity, which is why it is important to verify sources and understand how such content is generated.

Types of synthetic media

• Synthetic text: This includes captions, blog posts, emails, and product descriptions written by AI. It's often used in digital marketing or customer support when large volumes of text are needed quickly. The tone, structure, and even writing style can match what a human might write, which makes it hard to tell the difference at first glance.
• AI influencers: They are digitally created characters that appear on social media. Brands often feature them in campaigns because they don't age, don't need contracts, and can be styled however the brand wants. Some even interact with followers, post updates, and share stories to give the impression of a real-life personality.

• Synthetic video: These videos are fully or partly created using AI. This includes talking avatars, face swaps, or full-body characters acting out a script. They're generated for ads, tutorials, and sometimes in news or entertainment settings where a real video shoot isn't needed. The movement, voice, and visuals are generated to match the script or prompts given to the tool.
• Synthetic images: These are AI-generated photos or illustrations based on text instructions. Designers often rely on them to create mockups or concepts without hiring a photographer or illustrator.
• Synthetic voice: This involves computer-generated speech that sounds human. AI can copy a specific person's voice or produce a new one from scratch. It's commonly added to audiobooks, explainer videos, or customer support calls. Some brands rely on them to create consistent voiceovers in different languages or accents.

Pippit: Your tool for fast, smart synthetic media generation

Pippit is a smart, creative agent to generate media quickly and with purpose. From writing scripts to producing AI voiceovers and videos, it supports creators, marketers, educators, and business teams looking to scale content without extra hands.

It comes with an advanced video generator, AI avatars and voices, an AI design tool for image generation, pre-cleared templates, an HD background remover, an AI product photo tool, and more in one dashboard.

How to use Pippit for creating video synthetic media

Below are the steps for creating synthetic videos using Pippit:

STEP 1
1. Open video generator

Start by signing in to your Pippit account and click "Video Generator." This is where the video creation process begins. You can paste a product link, upload a picture, enter a text prompt, or add a document related to the topic. Each option gives the AI different material to work with.

Once your content is in, you'll see two modes available: an "Agent mode," which produces smarter results and supports all types of videos, and a "Lite mode," which is quicker and works best for short marketing-style videos.

After choosing a mode, the next screen will ask for the name of the video topic, a brief description, and any important points you want to include. You'll also specify the target audience, so the final output matches the viewer's interest or tone.

Scroll down on the same screen to set "Video type, Avatar, Voice, Video Length, Language, and Aspect Ratio," and click "Generate" to let Pippit start creating your video.

STEP 2
1. Generate video

After you submit your details, Pippit will take a few minutes to generate your video options. You can then preview them and hover your cursor over any video to view the "Change video," "Quick edit," and "Export." If you don't like any of the generated videos, you can go back and click Create new to get another set. For smaller edits, select Quick edit. Here, you can modify the script or caption text, the voiceover, the avatar, background media, font, and text layout for captions. If you want more control, go a level deeper by clicking Edit more.

STEP 3
1. Export and share

Once satisfied, hit "Export" to download the synthetic video file to your PC in your preferred format, resolution, frame rate, and quality. If you're ready to post it online, you can opt to share it directly to your connected social platforms.

3-step guide to create synthetic images using Pippit

To create synthetic images for creative or professional use, follow these three quick steps on Pippit:

STEP 1
1. Enter your prompt

Go to the "Image Studio" in Pippit and click "AI Design" to begin. If you want to place a product into a new scene by removing its background, select "AI Background" instead. On the main screen, type your prompt in the large text box at the top. Describe what you want to create; this could be a product scene, a concept image, or any creative setup. Below the prompt box, you'll find an "Enhance Prompt" toggle. Turn it on if you'd like Pippit to automatically improve and expand your prompt before generating the image.

STEP 2
1. Generate a synthetic image

Now, choose the Image Type based on what you're aiming for. You can select "Any Design" for general image creation or "Product Poster" layout if it's for marketing purposes. Scroll down to the Style section to pick a visual theme. At the top center, click on Resize and select the image dimensions suited for your platform. After setting up everything, click "Generate." Pippit will process your prompt and return a set of images that shows your idea.

STEP 3
1. Export to your device

Browse through the generated images and click on one to open it on the canvas. From here, you can leave it as it is or use editing tools for adjustments. Finally, click "Download" in the top right corner to export it to your device. You can also click "Save to Assets" to keep it stored in your Pippit account for future use.

Key features of Pippit synthetic media generator

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1. AI video generator

Pippit's video generator allows you to produce videos using product links, text prompts, images, or even entire documents. Once you provide the content, you can choose between two video creation modes. The Agent Mode is designed for deeper video projects. It can generate explainer videos, reels, tutorials, and more. The Lite Mode works faster and is more suited for short marketing clips or quick product videos.

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1. Smart AI design tool

The AI Design tool turns your ideas into visual graphics using a simple prompt to create digital posters, campaign visuals, or display banners. It adapts to your style choice and lets you select from options like minimalist, retro, pixel, paper cut, and many more. If you already have some content, such as a rough layout with an image and text, you can switch to Layout to Poster mode. This option automatically turns your input into a clean, balanced design that's ready to use in ads, product pages, or event promotions.

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1. Editing spaces for videos & images

Pippit includes a full editing timeline for videos. You can fine-tune color balance, lighting, speed, or even apply audio noise reduction. It also offers effects, transitions, and animations that you can add between clips. You can upload your own visuals or use stock media from the platform's library. For better framing, tools like Smart Crop and camera tracking are also available.

In the image editor, you can apply visual filters, pick from curated color palettes, or upscale an image to double or quadruple its original resolution. You also have the option to remove image backgrounds, transfer style, restore old photos, retouch the subject, add stickers or text, and place frames around images.

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1. Auto-script generator

While creating videos, Pippit writes a script for you based on your input. You can create product showcases, POVs, TikTok trend clips, meme-style videos, plot twists, dialogue-based reels, and text overlays. It reads your brief, highlights, and keywords, then generates a script that fits the chosen video type. This feature supports several languages, so you can easily produce videos for different regions without translating everything manually.

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1. Custom voices and avatars generator

Pippit's avatar feature gives you a full library of virtual characters. These avatars vary in age, gender, clothing, and setting, so you can choose one that suits your video theme. You can also use your own image to create a custom avatar for your brand. As for voiceovers, you can select from preset AI voices in different tones and accents. You also have the option to upload your own voice sample, which can then be used to create a custom AI voice for use in multiple videos.

Benefits of synthetic media for creators and businesses

• Fast content creation

Synthetic content tools cut down the time it takes to create videos, images, or voiceovers. A single prompt can turn into a ready-to-share video or poster within minutes. This way, creators and businesses stay active with trends, post consistently, and test multiple ideas quickly.

• Digital spokesperson options

Instead of hiring on-screen talent, brands can use avatars as digital representatives. These AI characters can deliver scripted messages, explain products, or guide users through tutorials. Some avatars even let you change their outfit, voice, or setting depending on the campaign or platform.

• Lower production cost

By replacing traditional steps like filming, product photography, and voice recording, synthetic content reduces the need for large crews or studio rentals. A small team, or even one person, can produce content that looks professional using only a browser-based tool.

• Global multilingual content creation

Synthetic content platforms often support multiple languages for voiceovers and captions. This allows businesses to reach more audiences without needing separate translation and recording sessions. You can create the same message for different regions with the same tone and timing.

Real-life examples of synthetic media

• Adidas and Lil Miquela

Adidas teamed up with Lil Miquela, a virtual influencer with over 2 million Instagram followers, to promote a sneaker line. The campaign featured her in everyday scenes wearing the sneakers, with captions highlighting the product. This way, Adidas attracts a younger crowd, sparks strong social engagement, and gains media attention for its creative use of an AI influencer.

• Cadbury's hyper-personalized Diwali campaign

For Diwali, Cadbury launched "NotJustACadburyAd" with Bollywood star Shah Rukh Khan's face and voice recreated using AI. Local shop owners could customize the ad to promote their stores by name. The campaign, powered by Rephrase.ai, helped Cadbury reach small businesses and saw its biggest Diwali sales in a decade.

• Gucci and virtual model Shudu

Gucci worked with Shudu, the world's first digital supermodel, to showcase its new fashion collection. Shudu, created by photographer Cameron-James Wilson, appeared in Gucci clothes in high-quality digital images shared online and in stores. The realistic visuals drew praise and curiosity, with many mistaking her for a real person.

• Virgin Voyages' Jen AI spokesperson

Virgin Voyages created "Jen AI," a synthetic version of Jennifer Lopez, to promote cruise bookings. At the same time, the TV ad featured the real J. Lo, the website lets users generate personalized promo videos using an AI version of her voice and face. The campaign contributed to around 1,000 new cruise bookings.

• Unilever's AI influencer content studio

Unilever uses AI to power its influencer marketing across brands like Dove and TRESemmé. With Nvidia's Omniverse and its Gen AI Content Studio, it creates digital twins of products and thousands of ad visuals weekly. These assets are given to influencers to post, and AI remixes their content into various formats. Their Dove x Crumbl campaign saw over 3.5 billion social impressions and brought in 52% new buyers.

Conclusion

This article explained what synthetic media is, how it works, and the different forms it takes. You also saw how brands use it in real campaigns, like product ads, interactive videos, and voiceovers, to create fresh and quick content. If you want to create similar content that keeps up with trends, Pippit gives you the tools to do it all in one place. It works well for social posts, short videos, and even full campaigns. No complex editing or extra tools needed. Try Pippit today and turn your ideas into videos that catch attention fast.

FAQs

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1. What is an example of a synthetic media in microbiology?

MacConkey agar is a common example of synthetic media in microbiology. It's made with defined ingredients like lactose, bile salts, and dyes to identify gram-negative bacteria and detect lactose fermentation based on color changes. This precise composition helps researchers study bacteria in controlled conditions. Pippit applies the idea of AI media in a different way by generating content quickly and accurately for ads, tutorials, or social media without starting from scratch.

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1. How is synthetic media made?

Synthetic media is created using algorithms that generate or modify content such as text, images, video, or audio. This involves machine learning models trained on large datasets to understand patterns and produce new content that mimics human-created material. Pippit applies this same principle to creative workflows. Its AI tools let users produce branded visuals, social posts, or video explainers in minutes. It has a text-to-video generator, an AI design tool, a background remover, AI models, avatars, and voices for almost all kinds of media generation.

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1. What are the cons of synthetic media?

One major concern is the potential for misinformation, especially when manipulated audio or video is used to impersonate real people. It can also blur the line between authentic and artificial content, which raises questions about trust and credibility online. Pippit addresses these concerns by focusing on controlled, user-driven content creation. It offers pre-cleared video and image templates, lets you add a watermark to your AI content, and generates videos from your media files, documents, and product links instead of using AI visuals.