Social commerce is a must-have strategy for brands to display products through shoppable videos, posts, influencer collaborations, or live shopping events and turn engagement into revenue. If you want to take advantage of this growing trend, this article will explore the best tool and provide some must-know strategies to reach the right audience.
What is social commerce
Social commerce is when people buy and sell products directly through social media platforms. It merges social interaction with shopping to allow your customers to discover, share, and purchase items without leaving the app.
Social media features like product tags, live-stream shopping, and influencer promotions make it easier to shop while browsing. It’s a way for brands to reach customers where they spend most of their time.
How to use the best social commerce platform: Pippit
Pippit is an all-in-one toolkit that lets you create and edit engaging videos and product images, share them directly to your social platforms, and keep track of the performance data. It's perfect for entrepreneurs and businesses who want to have a strong online presence.
With Pippit, you can transcribe your videos in different languages, add captions, smart crop the clips, and even upscale quality to HD resolutions. It also has an advanced image studio that gives you options to create AI shadows, AI models, and sales posters with ease. You can also edit your images to perfection and access preset templates to make powerful ad videos, product highlights, and other content.
Steps to leverage Pippit's video generator for social commerce success
To use Pippit's video generator for your social commerce goals, follow these three simple steps:
- STEP 1
- Generate videos and images with product links or media
Start by signing up for a free account on Pippit and clicking "Video generator." Paste your product link or click "Add media" to import your pictures. Enter any necessary details you want to display in your videos and click "Generate" to let AI produce trendy social media videos for you.
- STEP 2
- Edit and customize
Once Pippit generates videos, click "Quick edit" to edit the script, music, avatar, and other aspects. Furthermore, click "Edit more" to use advanced editing tools like "Upscale," "Remove background," "Camera tracking," "AI color correction," "Reframe," and more.
- STEP 3
- Export or share to social platforms
When all is done, click "Export," select "Download" or "Publish," set the export settings, and click "Export" to save the video or share it directly to Instagram, Facebook, or TikTok.
Steps to achieve social commerce success using Pippit's image studio
To use Pippit's image studio for your social commerce goals, follow these three simple steps
- STEP 1
- Upload your image
If you want to create product images, import your items from Shopify, Amazon, or TikTok Shop using their URL under the "Product" section, and then click "Home." Here, click "Product photo" and select the photo. You can also upload the local media from your PC by clicking "Device."
- STEP 2
- Edit your images
For the product pictures edition, the tool will remove the background, so you can replace it with a solid color or AI-generated preset, overlay any tagline, or generate sales posters using text prompts. To edit the images further, click the three dots and choose "Edit more" to open the comprehensive editing interface.
- STEP 3
- Export your image
Once finishing the picture editing, to save the product image, click "Download" or "Download All," select the file format, and click "Download" again.
Key features of Pippit's social commerce tool
Pippit has several AI tools to quickly generate content and track your performance for selling your products through social media.
- 1
- One-click product video generation
Quickly generate multiple product videos with a single click. Just add your product link, and let Pippit do the rest. It even adds script, AI avatar, voice, and music to your videos.
- 2
- Free commercially licensed assets
Get access to a huge library of ready-to-use assets without worrying about copyright. Use preset templates, stock images, clips, music, and graphics to improve your content without extra costs.
- 3
- Advanced AI toolkits & editing space
Easily customize your videos and images with advanced tools to match your brand style, mix and match elements, and create unique content that stands out. You can access image and video resizers, retouch the subject face, remove background, apply effects, and crop MP4 videos online.
- 4
- Shoppable product links to TikTok videos
Add direct purchase links to your TikTok videos so viewers can tap and buy products instantly. This makes it super easy to convert views into sales.
- 5
- Auto-publishing and analytics to social platforms
Schedule posts on Instagram, TikTok, and Facebook, see what's working, and track how your content is performing - all in one place without switching between multiple apps.
Must-know social commerce strategies
To stand out on social media, you need the right commerce strategies to attract, engage, and convert your audience. Here's how to do it:
- Select the right social platform
Since each social media platform has its own users, choose platforms where your audience is most active. For example, TikTok is great for Gen Z, Instagram works for lifestyle products, and Facebook hits well with older crowds. Pippit lets you easily manage and track these platforms with its auto publishing and analytics tools.
- Make an engaging and lively storefront
Your social shop should look as good as any physical store - clean, organized, and professional. For this purpose, try using Pippit’s text-to-design, image studio, and editor to create engaging banners and product images.
- Create shoppable content
Shoppable videos, posts with product tags, and interactive content reduce the steps between seeing a product and purchasing it. That's why Pippit gives you the option to add a clickable product link to your videos before sharing them on TikTok.
- Collaborate with influencers to tag your products
Get influencers to show your products to their followers. Since they already have the trust and attention of their audience, they are great partners for promoting products and growing sales.
- Host live shopping events
Live shopping sessions bring a real-time shopping experience to social media. These events let you show your products in action, answer questions, and create some excitement for your new arrivals, which encourages impulse buying and increases engagement.
- Run advertisements on social platforms
Organic reach can take time, so running ads helps get your products in front of more buyers. Platforms like TikTok, Facebook, and Instagram offer targeted advertising to reach specific audiences. You can use Pippit to generate trendy videos and product images for your ads.
- Share user-generated content
Run an online campaign to encourage your customers to share their experience with your product and tag your brand. This is because real people using your products provide more convincing social proof than any professional advertisement.
- Engage with customers
Respond quickly to comments and messages, ask for feedback, and create conversations around your products. When customers feel heard and valued, they're more likely to become repeat buyers and brand advocates.
Inspiring social commerce examples across industries
- Sephora: Increase sales with shoppable content
Sephora uses Instagram’s shoppable posts and adds product tags to images and stories to make buying easier. They feature user-generated content, collaborate with influencers for tutorials, and share beauty tips to engage followers. These strategies helped boost their Instagram sales by 20%.
- e.l.f. Cosmetics: Spark engagement with TikTok challenge
e.l.f. Cosmetics launched the “Eyes Lips Face” challenge, which was a massive hit on TikTok and generated over 3 million user videos and 4 billion views. The campaign attracted celebrity participation and proved TikTok’s power in reaching Gen Z, who spend over 10 hours a week on the platform.
- EyeBuyDirect: Create a personalized experience with AR filters
EyeBuyDirect improves the shopping experience by using AR filters on Instagram and Snapchat. This allows customers to virtually try on glasses before buying. Although they don’t use shoppable links often, they engage with customers by answering questions in comments, which makes the social shopping experience more interactive.
- Etsy: Grow sales with UGC and DIY trends
Etsy succeeds in social commerce by building a strong community on Instagram, Pinterest, and TikTok, where users share DIY projects and creative ideas. They also let shop owners promote their stores on their own accounts, which spread their reach.
- IKEA: Engage with shoppers through live shopping events
IKEA uses live shopping events to show off products and let customers buy them right away. They host sessions where hosts highlight products, share tips, and answer questions from viewers. They also offer special deals during the live events, which helped increase engagement by 50%.
- Zara: Capture attention with reels and stories
Zara uses Instagram Reels and Stories to get viewers' attention with limited-time deals, flash sales, and sneak peeks. They share fast, eye-catching videos to show off new styles and use features like polls and swipe-up links to engage followers. This helped increase engagement by 35%.
Conclusion
In this article, we've looked at several successful social commerce strategies, such as creating shoppable content, collaborating with influencers, sharing UGC, and more. To make the process even easier, Pippit offers powerful tools to create engaging videos, add shoppable links, and track performance - all from one platform. Start using Pippit today and generate content that actually sells!
FAQs
- 1
- Is TikTok a social commerce platform?
Yes, TikTok is a social commerce platform that lets businesses showcase their products through videos, live streams, and ads, enabling users to shop directly through the app. Pippit is an excellent tool for creating high-quality, engaging content for TikTok. It helps you quickly produce shoppable videos and integrate product links to increase sales on the platform.
- 2
- How can I create a social commerce strategy for my business?
To create a social commerce strategy for your brand, find the platforms where your target audience is most active and create content that displays your products in a way that encourages people to buy. You can do this through product videos, influencer partnerships, and live shopping events. Make sure your content is shoppable, use analytics to track what’s working, and adjust your strategy as needed. Pippit provides easy-to-use tools for creating engaging, shoppable content and tracking its performance. With its AI-powered features, you can produce professional-looking videos that attract attention and increase engagement.
- 3
- What trends are shaping the social commerce industry?
Social commerce is shaping with trends like shoppable videos, where users can buy products directly from videos, and the growing use of influencers to promote brands. Live shopping events are also rising, and user-generated content is becoming more important for building trust. Pippit makes it easy to create videos, clean up product photos, and refine user content to keep up with these trends.