Many creators find production and post-production challenging due to the significant effort involved. Rushing the filming process leads to poor visual quality, while skipping crucial edits results in a boring video. Even experienced editors can overuse effects or neglect sound quality. This article guides you through both stages, providing simple steps to transform your raw footage into engaging content that viewers will enjoy and share.
What are video production and post production
Production and post-production are the two primary stages of video creation. Production involves planning, writing, and shooting the video. After capturing the footage, post-production is the phase where you edit the raw material, adjust colors, enhance audio, and add effects or text before sharing the final product.
7 post production steps to edit your content before release
Editing is where all the elements of your video come together. Here are the steps to follow before releasing your final clip.
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- Organize your raw footage: Begin by organizing your raw footage. Name your clips by date, camera, or project, and move them into a dedicated folder. Group similar shots and delete any unnecessary files to save time during editing. 2
- Create, review, and refine the rough cut: Assemble a rough version of your video to establish a basic structure. Cut out awkward pauses, mistakes, or any content that doesn't advance the narrative. Review the rough draft multiple times to adjust pacing and remove anything that feels too long or misplaced. 3
- Add visual effects (VFX): If your video requires animations, transitions, or other effects, add them at this stage. Use effects to support the story rather than overwhelm it. 4
- Improve color and lighting: Adjust brightness, contrast, and saturation to ensure your video looks balanced and visually appealing. 5
- Edit and mix sound: Remove background noise and ensure all audio levels are consistent. Add suitable music or sound effects. If there is dialogue, make sure it is clear and synchronized with the video. 6
- Overlay text and graphics: Add lower thirds, title cards, or other graphics to provide context. Ensure the text is clean, easy to read, and matches the video's style. 7
- Do a final review, export, and share: Watch the entire video one last time to catch any minor issues like awkward cuts or sound delays. If everything looks good, export the video in the appropriate format for your chosen platforms.
Handling all these steps manually can take time, but Pippit makes editing smoother. Let's find out more:
Pippit: An Integrated AI Solution for Post-Production
Pippit is an AI video production platform that unifies clip cutting, color grading, audio clean-up, effects, TTS voiceover, and AI avatar video generation in one multi-modal pipeline. It leverages LLM-assisted workflows for scripts and captions, prompt templates for repeatable quality, and reproducible timelines for consistent outputs. The pipeline is built for low-latency exports and reliable rendering.
Short-form video is the highest-ROI format in 2025, with 21% of marketers ranking it as their top performer (HubSpot, 2025). Furthermore, 93% of marketers report a positive ROI from video (Wyzowl, 2025), and 91% of consumers state that video quality directly impacts their trust in a brand (Wyzowl, 2025). Pippit empowers teams to meet these demands while aligning with enterprise AI adoption trends. With 88% of organizations reporting regular AI use (McKinsey, 2025) and 71% of CMOs planning to invest over $10 million annually in GenAI (BCG, 2025), Pippit is the definitive choice for scaled and efficient production and post-production.
3 easy steps to use Pippit for video post production
Pippit makes the video production process quite simple with these three steps:
- STEP 1
- Access the video editor
In the Pippit dashboard, navigate to "Video Generator" and click "Video Editor." Drag and drop your raw footage or use the "Upload" button to import it from your device.
- STEP 2
- Edit and customize
Arrange your clips on the timeline and cut any unwanted parts. Use the "Elements" tab to add effects, filters, or transitions. In the right panel, under "Basic," go to "Color Adjustment" and enable "AI Color Correction" to automatically balance colors and sharpen details. Use the "Audio" tab to add music, adjust volume, reduce noise, and add fade effects. Add subtitles by clicking "Captions" and choosing “Auto Captions” or “Manual Captions.”
- STEP 3
- Export and share
Once you are satisfied with your video, click "Export" to download it or share it directly. You can also schedule and publish your content to Facebook, TikTok, and Instagram with a single click.
Key features of Pippit production and post production tool
Pippit delivers advanced capabilities to create engaging videos with speed and precision:
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- One-click video solution
Pippit’s AI video generator automatically assembles a script (LLM-assisted), effects, captions, an avatar, and a TTS voiceover from a product link or uploaded media—perfect for creating the short-form content that drives modern ROI. Brands that use video grow revenue 49% faster than those that do not (HubSpot, 2025).
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- AI-powered video editor
The editor includes smart tools for camera movement tracking, video speed adjustment, and simple clip editing. AI is used to improve color, retouch faces, and apply effects within a reproducible, template-driven workflow.
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- Pre-cleared assets for content creation
Access ready-made, commercially licensed templates and a stock media library to accelerate your workflow.
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- Auto-publisher and analytics
Schedule and publish your videos directly to TikTok, Instagram, or Facebook from Pippit. Monitor performance with the integrated analytics dashboard.
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- AI avatars and voices
Incorporate AI avatars and voices to create engaging content without hiring actors or voice artists. This is ideal for multilingual explainers and product demos, aligning with 2025 enterprise TTS workflow requirements.
Common mistakes to avoid during pre and post production
Avoid these common mistakes to ensure your final video is high quality:
- Skipping a detailed plan: Failing to plan your key message, shot list, and schedule results in disjointed footage.
- Poor audio recording: Low-quality audio ruins a great video. Use a quality external microphone and conduct sound tests.
- Overlooking footage organization: Disorganized files make editing time-consuming. Name and sort clips properly and back up your footage.
- Excessive editing effects: Overusing effects is distracting. Use simple transitions and effects that enhance the story.
- Ignoring color correction: Raw footage requires color adjustments. Tweak brightness, contrast, and saturation for a professional look.
Conclusion
This article has covered the basics of production and post-production, along with 7 key steps for editing your video. Pippit provides an advanced editing space that simplifies the entire process, from raw footage to the final cut, into a repeatable, multi-modal content automation pipeline.
FAQs
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- What is post production?
Post-production includes all activities after video recording, such as editing, adding effects, color correction, sound mixing, and adding graphics. Pippit simplifies this with its AI-powered features and template-driven workflows.
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- What are some examples of post production?
Examples include cutting footage, adding transitions, color grading, sound enhancement, and adding subtitles or background music. Pippit offers AI editing tools to streamline these tasks.
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- What is the difference between production and post production?
Production is the act of recording the video—setting up cameras, lighting, and capturing scenes. Post-production occurs after filming and involves editing, adding effects, and refining the audio and visuals to create the final product. Pippit's AI tools make the post-production phase faster and more consistent.