A Beginner’s Guide to Video Production and Post Production Process

What are video production and post production

Production and post production are the two main stages of making videos for any project! Production is where you plan, write, and shoot the video using cameras. Once you get your footage, post-production is basically where you take that raw stuff and edit it to adjust colors, improve the audio, and add effects or text before sharing it.

7 post production steps to edit your content before release

Editing is where everything comes together. Here’s what you need to do before sharing your final clip.

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1. Organize your raw footage: The first step in post-production is to organize your raw footage. For this, name your clips by date, camera model, or project, and move them to a new folder on your PC. Then, group similar shots together and delete anything unnecessary. This way, you won’t waste time searching for files while editing.
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2. Create, review, and refine the rough cut: With your clips in order, assemble a rough version of your video. The goal here is to get a basic structure in place so you can cut out awkward pauses, mistakes, or anything that doesn't move your narrative forward. It's also best to watch the entire rough draft multiple times and adjust anything that feels too long or out of place.
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3. Add visual effects (VFX): If your video needs animations, transitions, or other effects, now’s the time to add them. Just don't go overboard! You want the effects to help tell your story, not take over.
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4. Improve color and lighting: You know how sometimes a photo looks a bit...off? Video can be the same. So, experiment with the brightness, contrast, and saturation settings in the editor to get everything looking nice and balanced.
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5. Edit and mix sound: The next step is to edit the audio to get rid of any annoying background noise and make sure all the volumes are even. Then, add some music or sound effects that suit your project theme. If it has any dialogue, make sure the voices are clear and synced up perfectly with what's happening on screen. You want everything to sound just as good as it looks!
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6. Overlay text and graphics: You can now throw in those lower thirds (you know, the text at the bottom of the screen), title cards, or those cool graphics that explain the context. Just keep the text clean and easy to read, and make sure it matches the style of your video. You want it to help people understand what's going on without cluttering things.
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7. Do a final review, export, and share: Before finalizing your video, watching it from start to finish helps catch small issues like awkward cuts, misplaced text, or sound delays. If everything flows well, export it in the right format to ensure the best quality for different platforms. You can also run a quick test on a smaller screen to spot any last-minute adjustments before sharing.

Handling all these steps manually can take time, but Pippit makes editing smoother. Let's find out more:

Pippit: Easy video editing solution for post-production

Pippit is an all-in-one toolkit that lets you cut clips, adjust colors, clean up audio, and add effects without switching between different tools. It also has quick tools to crop MP4 video into the desired aspect ratio, remove the subject background, and select and add a custom avatar.

You can even remove blemishes, aches, wrinkles, and other imperfections from the subject's face, set the video speed to create a time-lapse or slow-mo, overlay stock media, and enable camera tracking.

3 easy steps to use Pippit for video post production

Pippit makes the video production process quite simple with these three steps:

STEP 1
1. Access the video editor

Once you're in the Pippit dashboard, it only takes a few clicks to get started. Go to "Video generator" and click "Video editor." Simply drag and drop your raw footage or click "Upload" to import it from your PC. You can also upload clips from your phone and choose to edit with reference.

STEP 2
1. Edit and customize

Start by lining up your clips in the correct order on the timeline. If something doesn't fit, just cut it out to keep things clean. Head over to the "Elements" tab to add effects, filters, or transitions, and click "Basic" in the right panel, go to "Color Adjustment," and switch on "AI Color Correction" to automatically balance colors, sharpen details, and apply effects without any manual tweaking.

Click "Audio" to pick background music or a soundtrack and adjust its volume, reduce the noise, add fade-in and fade-out effects, or change the speed. Next, click "Captions" and select "Auto Captions" or "Manual Captions" to add subtitles to your clip in your desired theme and style.

STEP 3
1. Export and share

When you’re happy with the final cut, hit "Export" to download or share it in the format that works best for you. You can also schedule and publish the content to Facebook, TikTok, and Instagram with one click.

Key features of Pippit production and post production tool

Pippit has tons of advanced features to create engaging videos in seconds:

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1. One-click video solution

Skip the manual work! Just add a product link or upload media, and Pippit's AI video maker automatically generates videos. It fills in the details, including a script, effects, captions, an avatar, and voiceover, so you don't have to start from scratch.

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1. AI-powered video editor

Smart tools in the video editor let you track the camera movement, adjust video speed, and edit clips with simple clicks. You can use AI to improve color and lighting, retouch faces, and apply effects and filters to add a professional feel to your video with minimal effort.

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1. Pre-cleared assets for content creation

Choose from ready-made templates and a stock media library to speed up your workflow. Templates are sorted by aspect ratio, theme, and duration, and they are all commercially licensed, so you can use them freely.

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1. Auto-publisher and analytics

Once your video is ready, schedule and publish it on TikTok, Instagram, or Facebook directly from Pippit. Track engagement with the analytics dashboard to see how your content performs.

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1. AI avatars and voices

Bring a human touch to your videos with AI avatars and voices in Pippit. You can select from different styles to fit your project's theme and make your content more engaging without hiring actors or voice artists.

Common mistakes to avoid during pre and post production

If you're planning or editing, here are some mistakes that can ruin your final video and how to avoid them:

• Skipping a detailed plan: Without a solid plan, you'll waste time and resources and end up with footage that doesn't tell your story. So, before you even pick up a camera, map out your key message, story structure, shot list, equipment needs, and shooting schedule.
• Poor audio recording: Cheap microphones, noisy environments, and zero sound checks can destroy an otherwise great video. Make sure to grab a decent external mic, scout your location for background noise, and always do a sound test before your main shoot.
• Overlooking footage organization: If your files are scattered, editing takes longer than it should. Always rename and sort clips properly, create folders for different scenes, and back up your footage to avoid losing important shots.
• Excessive editing effects: Your viewers want to see your content, not get motion sickness from crazy animations. Try to stick to clean, simple transitions and use effects that enhance your story instead of distracting from your message.
• Ignoring color correction: Raw footage rarely looks perfect right out of the camera. Consider adjusting brightness, contrast, and saturation to keep your video sharp and professional.

Conclusion

In this article, we've explained what production and post production are and discussed 7 steps to edit your video. With Pippit, you don’t need to be an expert to create engaging content. It has an advanced editing space that helps you out with every step, from creating raw to final cut. Sign up for Commerce Pro today and turn your boring footage into high-quality content with just a few clicks!

FAQs

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1. What is post production?

Post-production is everything that happens after recording a video. This includes editing, adding effects, adjusting colors, mixing sound, and adding captions or graphics. It’s the final step that ensures your raw footage looks professional before sharing it. Pippit simplifies post-production with AI features and lets you edit, enhance, and finalize videos effortlessly.

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1. What are some examples of post production?

Post-production improves your video after filming. This includes cutting footage, adding transitions, adjusting colors, enhancing sound, and adding effects. You can also add subtitles, graphics, and background music. Post-production includes everything done after filming to improve a video. Pippit helps with all these tasks by offering AI editing tools that speed up the process while keeping the video professional and well-structured.

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1. What is the difference between production and post production?

Production is when you record the video, set up the camera, adjust the lighting, and capture all the scenes. Post-production comes after that. It's where you cut unwanted parts, add effects, fix colors, and improve the sound to make the video look complete. Both steps are important, but post-production is what gives your video a professional feel. Pippit makes post-production simple with AI tools that help with editing, color correction, sound, and more so you can finish your video quickly.