Product Positioning Guide: Build a Brand That Actually Connects

What is product positioning

Product positioning shapes how your customers think and feel about a product compared to similar options on the market. It’s the message you create around your items. For example, if you sell a sports drink, you might position it as:

“The best drink for quick hydration after a workout,” instead of just “a flavored water.”

That one line tells people what it is, who it's for, and why it's better than the rest.

The importance of product positioning goes far beyond simple advertising. When an item is clearly positioned, it creates a competitive advantage by showing how it solves a problem better than others. This clarity builds customer trust, which leads to loyalty over time. A well-positioned product also strengthens the brand. It gives it a clear image and voice that people remember. It also guides product development since knowing what customers expect makes it easier to improve or adjust the product in the right direction.

Popular types of product positioning to attract buyers

Different ways of product positioning work for different markets. Let’s go over the top five methods brands use to get consumers' attention.

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1. Feature positioning

Feature positioning focuses on particular features that solve specific customer problems and make your product stand out. In this type, you often use technical specifications and performance data to show how your product does something differently or better than alternatives.

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1. Price positioning

Price positioning defines your product as giving the best deal. You either present it as the most affordable option or prove that it offers more value for the money. It works well in markets where buyers compare prices before buying.

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1. Image positioning

Image positioning means you sell an identity, lifestyle, or feeling that customers want to associate themselves with. Buyers are drawn in by how the product looks or what owning it says about them. You can use the AI product photos feature in Pippit to create engaging pictures for this strategy.

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1. Quality positioning

Quality positioning focuses on top-notch materials, excellent performance, or attention to detail. You can use this type to show that your product is built to last and is worth paying more for. It attracts people who care more about long-term value than saving money upfront.

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1. Competitor comparison positioning

Competitor comparison positioning directly compares your product to others on the market. The goal is to highlight what makes your item better, smarter, or more reliable. It helps consumers see the difference and gives them a clear reason to pick you over the competition.

Now, if you want to put these positioning strategies into action, you need the right tools. That's where Pippit comes in!

Pippit: The tool to create content for positioning of products

Pippit is a game-changer for anyone who wants to nail their product positioning through amazing content. It not only generates stunning product displays, unboxing, features highlights, and other videos in seconds but also offers tools to make posters for businesses, product images, banners, social media posts, and more. You can even schedule your content on social platforms and track its performance with ease.

Steps to use Pippit for making product positioning videos

To make videos for product positioning marketing, sign up using the link below and go through these three quick steps on Pippit:

STEP 1
1. Generate content

In the first step, simply click the "Marketing Video" or "Video Generator" on the home page. This will take you to the video-generating interface. Here, you can either paste your product link to let AI pull in its details or click "Add Media" to import the files from your PC.

STEP 2
1. Edit and customize

In the next step, you can turn on "AI Recommended Media" and "Auto Enhance," depending on your needs. Then, click "Edit More" to add the product theme and introduction based on its positioning UVP and click "Confirm." After that, you have the option to select the product highlights & choose the video style and types under "More Info." You can also choose a specific AI avatar and voice, & your video frame, language, and how long it should be, and then click "Generate."

STEP 3
1. Export and share

Once the AI generates videos, preview & pick the one you prefer, and click "Export" to set the resolution, frame rate, & quality and download or share it. You can also click "Edit More" or "Quick Edit" to auto-crop video, remove the background, adjust its speed, or make other changes.

3 simple steps to create images using Pippit

You can simply click the link below to get started with Pippit and create images for your product positioning with these steps:

STEP 1
1. Access product photo

Once you are on the Home screen, click "Product Photo." A new window will pop up. Here, simply drag & drop your cluttered product image to open the editing interface.

STEP 2
1. Create product images

After your picture is uploaded, AI will automatically remove the background and give you a clean cutout. You can now click "AI Background," select a preset or provide a prompt to generate a new scene and place your product. If you don't want that, just click "Background Color" to set the backdrop to transparent or choose a solid color from the palette.

STEP 3
1. Export to your device

Almost done? It's time to save your product image! Click "Download," set the "Resolution," "Watermark," and "Size" settings, and click "Download" one more time to export it.

Key features of Pippit

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1. Powerful video solution

With the video generator in Pippit, you can quickly put together product demos, comparison videos, and brand stories that show off your positioning. Simply provide your product link or upload media files, adjust the settings, hit "Generate," and that's it!

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1. Smart video & image editing space

The editing spaces in Pippit are quite worth exploring! You can use stock media files for your content creation, add text or stickers, apply filters and effects, adjust the video speed, remove the background, retouch faces, and improve the low-light issues with one click.

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1. Pre-cleared assets for content creation

Pippit comes with a huge library of stock effects, photos, videos, templates, and music that you can use without worrying about copyright issues. This saves tons of time when creating content that matches your positioning strategy.

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1. Auto-publisher and analytics

The "auto publisher and analytics" lets you schedule your content on TikTok, Instagram, and Facebook to go live at the perfect time and track how it performs. This feature shows you which positioning messages connect most with your audience.

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1. Image studio with quick tools

In the "Image Studio," you can convert images to transparent backgrounds, increase the resolution, edit up to 50 images at once, remove the shadow from your pictures, and even generate a sales poster from simple text prompts.

6 steps to position product for clearer brand communication

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1. Understand your target market

The first step is to identify and understand your target market. Who are your ideal customers? What do they want? What problems do they face? If you know your customers deeply, you can position your product as the right solution for their specific needs.

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1. Do thorough market research

The next thing you need to do is to look at what competitors are doing and find gaps in the market. You should talk to current customers about why they chose your product and check online reviews for insights about what people love or wish was different.

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1. Define your UVP

Your UVP is what makes your product different and valuable to the customer. So, it should be clear, specific, and focused on benefits that matter. To do this, you need to explore your product, find its key features, and share them with your potential leads on communication channels like Facebook, Instagram, TikTok, and others.

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1. Develop positioning statement

A good positioning statement tells people what your product is, who it’s for, and why it matters in a few simple lines. It’s a clear summary that keeps your whole team on the same page and gives your marketing some real direction.

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1. Create a messaging and communication strategy

After writing your product positioning statement, it’s time to carry that message into everything else. People should hear the same core idea when they’re reading your product description, scrolling your social feed, or watching your video. So, it's better to use an engaging slogan, marketing message, and content with your UVP and brand message clearly on every platform.

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1. Implement, monitor, and adopt

Lastly, you have to put your positioning strategy into action, track how people respond, and be ready to tweak things if needed.

Product positioning examples from actual brands

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1. Milk Duds

Milk Duds were once close to disappearing from store shelves. Then, the company leaned into what made Milk Duds different. They last longer. That simple shift in focus helped people see them as the perfect movie snack, and it eventually turned things around for the brand.

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1. Need/Want

Need/Want started with just one product, Smart Bedding, made to fix the hassle of messy beds. To figure out the best way to market it, the team tested different messages through Facebook ads. The line “Never make your bed again” connected the most with people and showed that they saw it as a simple fix for a daily problem. This helped the company shape its brand around practical solutions.

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1. Beautycounter

Beautycounter, known for its skincare and makeup, has positioned itself as a brand that produces products with safe ingredients and avoids anything that could harm the environment. Its goal is to offer quality without hurting the planet.

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1. Nike

Nike is known for making stylish, high-quality sports shoes and clothing. The brand focuses on giving athletes gear that looks good and performs well. For many years, it has positioned its name around supporting active lifestyles with top-notch design.

Conclusion

In this article, we've explored what product positioning is and why it is important. We've also discussed its popular styles, key strategies, and real-world examples from popular brands. So, if you are ready to work on these marketing tactics, Pippit gives you the tools to create amazing content that shows what makes your product special. Start using Pippit today and watch your strategy come to life through scroll-stopping videos and images!

FAQs

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1. What is a product positioning map?

A product positioning map shows where your brand sits compared to competitors and can reveal gaps in the market where no one is currently positioned. It's basically a chart with two axes representing key qualities customers care about. Pippit's Inspiration section includes templates for creating professional content to highlight key features, qualities, and other aspects of your product and improve your position on the map.

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1. How do you define product positioning?

To define your product positioning, first, figure out how to present your product to customers in a way that highlights its best qualities and sets it apart from competitors. Since good positioning answers what problem this product solves, who it is for, and why it is better than alternatives, Pippit's content creation tools let you communicate this through videos and images that connect with your audience and improve your conversion rate.

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1. What is a product positioning template?

A product positioning template is a structured format that guides you through defining how your product should be seen on the market. Some popular formats include the "For [target] who [need], our [product] provides [benefit] unlike [competitors]" structure. Pippit offers customizable templates for creating positioning documents and visual assets that communicate your strategy clearly to team members and stakeholders.