Pinterest video guide: Ads, sizes, downloads, and converters

What are Pinterest videos?

• Pinterest video size and basic understanding

To make videos that do well on Pinterest, you need to know the technical and creative basics of the site. A 2:3 aspect ratio (1000 x 1500 pixels) is the best size for vertical videos on Pinterest because most people use their phones to look at them. Ads should be 6 to 15 seconds long, but organic videos can be longer if they tell a good story. Bold images, captions, and clear branding make sure that videos stand out in a feed that moves quickly. These basics give creators a strong base to build on before moving on to more advanced strategies.

• Pinterest video ads

Pinterest video ads are short videos that show off products, services, or lifestyle ideas in the platform's feed. These ads start playing on their own, which helps brands get people's attention when they're scrolling quickly. Businesses find them very useful. Pinterest says that video ads get twice as many conversions as static pins. Because of this, they are a must-have format for anyone who wants to turn ideas into action.

• Fundamentals of Pinterest video

The basics of Pinterest video status are about how videos work in the site's ecosystem. The "status" of a video usually tells you if it's live, being reviewed (for ads), or saved as a draft. For creators, knowing this helps keep track of how things are published. For advertisers, it makes sure that their campaigns meet Pinterest's quality standards. Keeping an eye on video status all the time also makes it easier to spot performance problems early and make sure the content meets audience expectations.

How to post videos on Pinterest - Complete guide

STEP 1
1. Prepare your video

Make sure your file is ready for the platform before you upload it. Pinterest accepts MP4 and MOV files and suggests that they not be bigger than 2GB. To get the best results, make sure your Pinterest video is 1000 x 1500 pixels with a 2:3 aspect ratio, so it doesn't get cut off. Vertical videos work up to three times better on mobile phones than horizontal videos, according to research. Adding captions makes people watch longer because a lot of them scroll with the sound off.

STEP 2
1. Log in and create a new pin

Sign in to your Pinterest account and click the "Create Pin" button to get started. From there, select the video file you'd like to share, whether it's lifestyle content, tutorials, or funny Pinterest videos. At this stage, you can also add a title and tags to make your video easier to discover in searches. Videos with keyword-rich titles tend to drive higher impressions and saves, helping your content reach a wider audience.

STEP 3
1. Customize your pin details

Adding strong descriptions, relevant hashtags, and an eye-catching cover image ensures your video pin stands out. You can also include a destination link, which directs viewers to your website, shop, or blog post. For brands, pairing videos with links is especially useful because Pinterest video ads with clickable links drive 2x more traffic than static ads. Make sure your copy matches the visuals to maintain consistency and build trust.

STEP 4
1. Publish and track performance

Once your pin is polished, choose the right board to post it on and click publish. After publishing, monitor the Pinterest video converter metrics through Pinterest Analytics to understand how your video is performing. Tracking data like impressions, clicks, and saves helps identify what resonates most with your audience. Over time, these insights allow you to refine your content strategy and maximize engagement.

Using AI to elevate Pinterest videos

• Smarter editing with AI tools

AI-powered platforms make editing Pinterest video to mp4 formats easier and faster. Instead of manually trimming, cropping, or converting, creators can use automated tools to prepare their videos for uploads across multiple platforms. This saves time and ensures that videos stay in the correct format without losing quality. AI tools also help maintain consistency across campaigns, keeping branding aligned.

• AI-driven recommendations for engagement

Artificial intelligence can analyze audience behavior and suggest improvements for future video pins. For example, it might recommend shorter videos for better retention or highlight trending styles that match your niche. According to a HubSpot survey, 72% of marketers believe AI helps them create more personalized and engaging content, which directly applies to Pinterest's visual-first platform. By following these insights, creators can significantly increase video performance.

• Automating downloads and saves

AI tools also simplify how users download Pinterest videos or save them for later use. Traditionally, people had to rely on third-party sites or apps that were often unreliable or filled with ads. With AI-based converters, downloads are faster, safer, and maintain original video quality. Some advanced platforms even allow automatic categorization, so videos are organized into folders based on themes like DIY, tutorials, or lifestyle content. This makes it easier for creators to build reference libraries, repurpose clips for other platforms, or keep an offline collection of inspiring content. For marketers, these AI tools reduce workflow friction and ensure valuable videos are always accessible.

• AI in optimizing ad strategies

Marketers benefit from AI by using it to analyze performance data from Pinterest video ads. These tools can identify which videos drive the most clicks, saves, or conversions, and automatically adjust future ad placements. Over time, this reduces wasted ad spend while maximizing ROI. By combining AI's predictive analytics with Pinterest's visual appeal, businesses can unlock more effective campaigns.

Unlock the creative power of Pinterest videos with Pippit

To stand out on Pinterest these days, you need to do more than just upload a simple clip. You need to make video pins that really grab people's attention. Pippit makes this process easy by giving you AI-powered tools to create, edit, and improve videos just for Pinterest. Pippit makes sure your videos are ready for any platform by changing the aspect ratio, adding captions, smooth transitions, and branded visuals. Pippit makes every step easier, whether you're making fun Pinterest video ads, tutorials, or trying out lifestyle content. Say goodbye to clunky editing software. Pippit helps you make Pinterest videos that are more interesting and stop people from scrolling. It also saves you time.

3-step guide to create Pinterest video ads with Pippit

Making eye-catching Pinterest videos is simple with Pippit's AI-powered editor. In just three steps, you can upload your footage, customize it with captions, effects, and branding, and optimize it for Pinterest's recommended video size. Pippit makes sure your videos are polished, engaging, and ready to capture attention in the feed.

STEP 1
1. Navigate to the "Video generator" section

Begin your video creation journey by first signing up for Pippit, using the weblink provided above. Once done, head over to Pippit's homepage and then click on the "Video generator" option. After that, you will be asked to either provide a product link, upload a picture of the product, enter a text prompt, or upload a relevant document, for which you are creating the Pinterest video. After providing your input, choose between Agent mode (more intelligent, for all video types) or Lite mode (faster, mainly for marketing videos) to start generating your video.

Once you do that, a new page "How you want to create video" will appear, where you will need to provide the name of the topic/theme as well as state additional details, such as the topic highlights, target audience, etc. After that, scroll down on the same page till you reach the "Video types" and "Video settings" options. This is where you can select the type of Pinterest video you want Pippit to create, as well as choose the video avatar and voice, the aspect ratio for the video, the video's language, and the approximate length. Once you select your preferred options, click on "Generate".

STEP 2
1. Let AI create & edit your video

Pippit will begin generating your videos and will take a couple of seconds to finalize the process. Once the process is completed, you will be presented with several AI-generated videos to choose from. Be sure to browse through them and select the one that suits your needs the most. Once you find a video that you like, hover your mouse cursor over it to get more options, such as "Change video", "Quick edit", or "Export". Conversely, if you are not happy with any of the generated videos, you can select "Create new" to generate a new batch of videos.

If you want to make some quick adjustments to your story content, simply click on "Quick edit," and you will be able to quickly change your video's script, avatar, voice, media, and text inserts. In addition to that, you can also customize the style of captions you want to appear on your Pinterest video.

STEP 3
1. Export your Pinterest video

Once your edits are complete, head to the Download panel on the right. From here, choose your preferred resolution and make sure the format is optimized for Pinterest's vertical display. Select a higher resolution if you want crisp, professional-quality playback across all devices. For best performance, export in MP4, which balances sharp visuals with smooth loading speeds. After adjusting your settings, click Download to save your polished video—ready to upload and share it on Pinterest to maximize engagement.

Finally, if you are happy with the results, click on "Export" and then proceed to download it to your system. After that, you can proceed to share it across your social media channels, especially Instagram. Conversely, you can decide to directly "Publish" the story to Instagram, or any cross-post to other social media accounts (TikTok or Facebook).

Key features of Pippit for creating Pinterest videos

• Smart resizing feature

Pippit makes resizing Pinterest videos effortless with its smart vertical formatting tools. Instead of struggling with dimensions, you can instantly adjust your clips to the 9:16 aspect ratio that fits perfectly in Pinterest's feed. Pippit online resizer automatically adapts resolution without losing clarity, so your videos look sharp and professional on any device. Whether you're repurposing older content or creating something new, Pippit ensures your videos are always the right size for maximum impact.

• Advanced editing options

Basic edits aren't always enough to make your Pinterest videos shine, which is why Pippit offers a full suite of advanced editing tools. You can cut and trim clips with precision, layer in music or sound effects, and fine-tune brightness, contrast, and color grading. These options give you the flexibility to craft content that matches your brand's unique style while keeping viewers engaged. With everything available in one editor, Pippit streamlines the creative process and helps you deliver polished, professional-quality videos with ease.

• Preset Pinterest video templates

Pippit offers preset Pinterest video templates designed to match the platform's vertical format and trending styles. With ready-made layouts, optimized dimensions, and creative elements, you can quickly create scroll-stopping videos that stand out on Pinterest. Just add your content, customize, and publish eye-catching pins in minutes with Pippit.

• High-quality export options for Pinterest videos

After editing your videos in Pippit, you can export them without sacrificing clarity or detail. Pippit ensures your content is saved in full resolution, maintaining smooth playback and sharp visuals that stand out on Pinterest. Whether you're crafting tutorials, product showcases, or brand storytelling clips, your videos will remain polished and professional across all devices. Plus, Pippit automatically optimizes formats, so your content is Pinterest-ready without the need for manual adjustments.

Benefits of using Pippit for Pinterest video creation

• Time-saving workflow

With Pippit, you don't need to spend hours figuring out complicated editing software or resizing files manually. Its automated tools, like smart aspect ratio adjustment and drag-and-drop editing, streamline the process from start to finish. This means you can go from raw clips to polished video pins in less than half the time, keeping your Pinterest marketing campaigns agile and efficient. For businesses juggling multiple platforms, Pippit makes managing content a breeze.

• Professional-quality output

Even if you're new to editing, Pippit helps you achieve results that look professional. The editor ensures your videos are optimized for Pinterest's vertical format while maintaining crystal-clear quality. You can enhance visuals up to 4K resolution, add dynamic overlays, and fine-tune every frame. Unlike other tools, Pippit guarantees that your videos are export-ready without pixelation or cropping issues, so your Pinterest video maker experience feels seamless.

• Increased engagement potential

Pinterest has confirmed that video content can drive up to 3x more engagement compared to static pins, and Pippit makes it easy to tap into that potential. By allowing you to add interactive text overlays, background music, and compelling call-to-actions, your content becomes instantly more clickable. Pippit's advanced AI also suggests ways to improve your edits, giving your videos a competitive edge in crowded feeds. With consistent use, you can boost saves, shares, and website traffic directly from your pins.

• Versatility across campaigns

From product launches and tutorials to storytelling campaigns, Pippit adapts to every creative need. The platform provides flexible templates and advanced editing options to help you stay consistent across multiple marketing efforts. You can also batch-edit clips for different projects, ensuring your workflow remains organized. Whether you're experimenting with Pinterest ads or sharing organic lifestyle content, Pippit doubles as your all-in-one Pinterest video editor, making campaign management both versatile and effective.

Conclusion

In conclusion, Pinterest video is still one of the best ways to get people to learn, be inspired, and share content online. Every little thing, like the right video size, Pinterest video ads, or easy ways to download and convert clips, can help get people more involved. A lot of people like to save things like tutorials and funny Pinterest videos to use later, which is why converters and downloading tools are so useful. Pippit makes your Pinterest posts look professional, work better, and reach the right people without any effort. Take your strategy to the next level with Pippit and Boost videos!

FAQs

1
1. What is a Pinterest video and how can it be used effectively?

A Pinterest video is short-form content that showcases tutorials, ideas, or products in a visually engaging way, helping brands connect with audiences who are actively searching for inspiration. These videos often perform better than static images because they grab attention instantly. With Pippit, you can design and edit Pinterest videos effortlessly using professional templates and tools that ensure polished results. If you want your brand to stand out and drive engagement, start creating it with Pippit today and boost with Pippit now.

2
1. How do Pinterest video ads benefit businesses?

Pinterest video ads are designed to increase visibility and conversions by presenting products through engaging motion-based content. They autoplay in feeds, instantly catching attention and delivering a stronger impact than static pins. Pippit makes creating these ads easy by offering ready-to-use layouts, proper sizing, and customization features tailored to Pinterest standards. This allows businesses to run campaigns that look professional and drive real results, so take the step and create ads with Pippit.

3
1. What is the recommended Pinterest video size for best results?

The best Pinterest video size is vertical (1080x1920) or square (1080x1080), as these formats fit perfectly on mobile devices where most users browse. Short clips between 6 –15 seconds also tend to perform best. Without the right sizing, videos may look unprofessional or lose engagement. Pippit helps you resize and optimize your content automatically, keeping everything sharp and platform-ready without extra effort. For polished results every time, perfect sizes with pippit.

4
1. How can I save or download Pinterest videos?

Since Pinterest doesn't allow direct downloads, users often search how to download Pinterest videos or look for a Pinterest video converter to save clips. The process becomes much easier with Pippit, which lets you download videos safely and convert them into multiple formats like MP4 without losing quality. It also helps you organize and keep your favorite content ready for offline use. To make downloads secure and simple, save videos with Pippit.

5
1. Can I watch Pinterest funny videos in MP4 format?

Many people love watching Pinterest funny videos and want to convert them into MP4 for easy playback and sharing. Using a Pinterest video to MP4 tool ensures compatibility across devices, and Pippit makes this process smooth and quick. It maintains video quality while giving you files that are easy to enjoy or share with friends anytime. For effortless conversions that keep the fun going, convert easily with Pippit.