The Complete Guide to Marketing Assets That Convert

What are marketing assets

Marketing assets are any materials or content created to promote a brand, product, or service and engage potential customers. These can include visuals like images and videos, written content such as blog posts and brochures, or interactive tools like quizzes and webinars. Essentially, marketing assets serve as the building blocks of your marketing strategy, helping to communicate your message, showcase your value, and drive conversions.

Effective marketing assets are tailored to your audience's needs and designed to support your business goals—whether that's increasing brand awareness, generating leads, or boosting sales. With the right assets, you can create memorable experiences that resonate and persuade.

What are the main types of marketing assets

Marketing assets come in many forms, each serving a unique purpose in your overall strategy. Understanding the main types helps you choose the right assets to engage your audience and drive conversions effectively. Here are some of the most common marketing asset categories:

• Visual assets

These include images, marketing infographics, videos, GIFs, and animations. Visuals capture attention quickly and can communicate complex information in an engaging way. Platforms like Pippit provide customizable templates to create stunning visuals that align with your brand. They are essential for making your marketing message memorable and shareable across multiple channels.

• Written content

Written assets encompass blog posts, ebooks, whitepapers, case studies, newsletters, and press releases. This content educates your audience, builds authority, and nurtures leads throughout the buyer's journey. Well-crafted written content also improves your search engine rankings, driving organic traffic to your site.

• Interactive assets

Quizzes, calculators, webinars, and surveys fall under this category. These assets encourage user engagement and can collect valuable data while providing personalized experiences that increase conversion rates. Interactive tools help deepen the relationship with your audience by offering relevant, tailored content.

• Social media assets

These are tailored pieces like social media posts, stories, ads, and banners designed specifically for platforms like Instagram, Facebook, LinkedIn, and Twitter. They help build community, promote offers, and drive traffic. Consistent social media assets ensure your brand stays top of mind in fast-moving digital environments.

• Branding assets

Logos, style guides, brand videos, and templates fall here. Consistent branding assets ensure your marketing materials maintain a cohesive look and feel, strengthening brand recognition. They serve as the visual foundation that ties all your marketing efforts together.

Benefits of digital marketing assets

Digital marketing assets play a crucial role in building a strong online presence and driving business growth. They offer numerous benefits that make your marketing efforts more effective and measurable. Here are some key advantages:

• Increased brand awareness

Digital assets like social media posts, videos, and infographics help you reach a wider audience and establish your brand identity. Consistent use of branded assets reinforces recognition and trust. Tools like Pippit make it easy to create visually appealing materials that capture attention and build loyalty over time.

• Enhanced engagement

Interactive and visually appealing digital assets encourage users to engage with your content, leading to higher interaction rates. Engagement builds relationships and keeps your audience interested in your products or services. Pippit's customizable templates allow you to craft assets that resonate and invite action.

• Cost-effective marketing

Compared to traditional marketing methods, digital marketing assets are often more affordable to create and distribute. They offer a higher return on investment by reaching targeted audiences efficiently. Pippit's platform helps streamline creation, reducing both time and cost while maintaining quality.

• Better tracking and analytics

Digital assets can be tracked in real-time, allowing marketers to measure performance and adjust strategies quickly. This data-driven approach improves decision-making and optimizes campaigns for better results. Pippit integrates with analytics tools to help you monitor and enhance your marketing assets' impact.

• Flexibility and scalability

Digital marketing assets can be easily updated, repurposed, and scaled across various platforms and campaigns. This adaptability ensures your marketing stays relevant and consistent as your business grows. With Pippit, you can quickly customize assets to fit new trends, channels, or audience needs.

Leveraging digital marketing assets effectively can transform your marketing efforts and help you achieve your business goals faster and smarter.

Pippit is an intuitive platform that helps marketers and businesses create stunning, professional-quality visuals quickly. It offers customizable templates for social media graphics, infographics, banners, and more. Simply choose a template, customize it to match your brand, and use it across blogs, social media, or email campaigns. Pippit streamlines design with smart editing tools, ensuring every asset looks polished and on-brand. You can easily repurpose and refresh designs to maintain consistency across platforms. With Pippit, content marketing becomes more engaging, efficient, and visually impactful.

How to boost your business with Pippit's marketing assets

Pippit is a powerful design platform that simplifies the creation of stunning visuals for marketing assets. To leverage Pippit's full potential, start by exploring its diverse template library, selecting designs that align with your campaign goals. Customize them using the drag-and-drop editor to adjust text, colors, and imagery for a perfect brand fit. Apply AI features to instantly enhance photos, remove distractions, or resize visuals for different platforms without losing quality. Use these assets across multiple marketing channels — from blog visuals and social media posts to ads and newsletters — to maximize reach and engagement. By combining Pippit's AI tools, ready-made templates, and customization options, you can consistently produce high-impact marketing content with minimal time and effort.

Part 1: How to create videos using Pippit

Pippit offers two efficient ways to create professional-quality marketing assets tailored to your brand's unique needs. Whether you prioritize speed or customization, Pippit provides flexible options that fit seamlessly into any marketing workflow, helping you produce eye-catching visuals that drive results.

Method 1: One-click video generation

One-click video generation lets you create professional marketing videos instantly with just a single click—perfect for fast-paced campaigns. Click the link below to get started and see how quickly you can bring your marketing assets to life!

STEP 1
1. Navigate to the "Video generator" section

Start your journey to professional marketing assets by signing up on Pippit via the link above. From the homepage, click on the "Video generator." Upload a product image, share a product URL, type a creative prompt, or upload documents related to your campaign goals. Then, pick Agent mode for smart, detailed asset creation or Lite mode for fast and simple marketing visuals to instantly generate your custom assets.

Next, you'll see a page called "How you want to create videos." Fill in the campaign name and add extra details, including the main points to highlight and your target audience. Then, scroll down to find "Video types" and "Video settings" where you can pick formats like Instagram posts, email headers, or digital ads, and adjust settings such as layout, branding, and language preferences. Once everything is set, hit "Generate" to produce your customized marketing asset.

STEP 2
1. Let AI create & edit your video

After you submit your details, Pippit will create your marketing assets in just a few seconds. You'll then be shown several AI-designed options to review. Take your time exploring each asset and select the one that aligns perfectly with your brand message. Hover your cursor on any asset for quick actions. If you're not satisfied, use the "Create new" button to get a new set of creative marketing assets.

If you want to make some quick adjustments to your content, simply click on "Quick edit" and you will be able to quickly change your video's script, avatar, voice, media, and text inserts. In addition to that, you can also customize the style of captions you want to appear on your Instagram Story video.

STEP 3
1. Preview and export your video

For a deeper level of customization on your marketing assets, click on "Edit more." This opens an advanced editor where you can fine-tune color settings, apply smart editing tools, remove backgrounds, enhance audio quality, tweak animation speed, add effects and transitions, and integrate high-quality stock media to make your assets stand out.

When your marketing asset is ready, select "Export" to download the final file. After downloading, share your creations on social media channels, especially Instagram, to engage your audience. You can also choose Pippit's "Publish" option to instantly upload your asset to Instagram or cross-post it to other platforms like TikTok and Facebook for wider reach.

Method 2: Video creation using templates

Video creation using templates makes designing professional marketing videos fast and easy with ready-made, customizable layouts. Click the link below to explore Pippit's template library and start creating stunning videos in minutes!

STEP 1
1. Navigate to Inspiration

Log in to Pippit and head to the "Inspiration" section on the sidebar. Look for marketing asset templates using keywords such as ad creatives, event promotions, newsletter designs, or product showcases. Pippit then generates tailored visual ideas based on your brand voice and marketing objectives, helping you create compelling assets quickly and effortlessly.

STEP 2
1. Choose and customize

Explore a wide selection of marketing asset templates tailored to your brand's look and campaign needs. These ready-made templates focus on strong visuals and compelling content to boost your marketing impact. Click "Use template" to personalize—upload your logo, images, text, and tweak colors or animations to fit your brand. Great for creating eye-catching ads, event promos, and sales campaigns with ease.

STEP 3
1. Finalize and export

After completing your marketing asset edits, hit "Export" to prepare your design for distribution. Select the appropriate size and resolution for your target platform, be it social media, landing pages, or digital ads. With Pippit's fast processing and crisp output, your marketing visuals will look professional and ready to boost brand visibility everywhere.

Part 2: How to design marketing asset images with Pippit

Create images with AI design effortlessly using Pippit's powerful tools that bring your ideas to life in minutes. Whether you need eye-catching visuals or unique marketing assets, AI makes the process fast and simple. Click the link below to start designing your perfect image today!

STEP 1
1. Access AI design Image studio

After logging into Pippit, navigate to "Image studio" on the left sidebar under Creation. Choose the "AI design" option found in the "Level up marketing images" area and click it. This feature is perfect for creating product-centric marketing assets such as posters, ads, and branded visuals with editable layouts.

STEP 2
1. Enter prompt and generate poster

Once inside the editor, upload your product image and add compelling text using the "Upload" and "Text" sections. Click the "Resize" button at the top-center to choose your preferred aspect ratio, including presets for platforms like Instagram or Facebook. Enter a clear prompt like "Modern sale banner with bold typography" and keep the Enhance prompt toggle on for richer, on-brand designs. Set the Image type to "auto" or any other for layouts optimized with editable headlines, offers, and call-to-actions. Scroll down to pick a style such as Retro, Minimalist, or Bold to set the tone. If you've added custom elements, enable the Layout to poster option for a seamless, personalized marketing asset.

STEP 3
1. Select, customize and download the product poster

Once Pippit generates your marketing assets, you'll see various options tailored to your prompt, image, and style choices. Pick the one that suits your campaign needs to open it in the editor. Here, you can adjust product placement, headlines, pricing, and text blocks, all fully customizable. Enhance your design using features like Cutout, HD, Flip, and Arrange, or opt for Edit more to dive into the advanced editor. To finalize, hit Download, select your preferred file type, watermark settings, and output resolution, then save the asset locally or to your Pippit account for future use.

Discover more Pippit features to enhance your marketing assets

• AI video avatar

Pippit's AI avatar feature lets you create engaging, animated spokespersons that deliver your marketing messages with a personal touch. These avatars can be customized to match your brand's tone and style, making your campaigns more relatable and interactive. Whether you want a friendly guide for product demos or a charismatic presenter for ads, the AI video avatar adds dynamic personality that boosts viewer engagement and conversion rates.

• AI talking photos

Turn ordinary images into captivating talking photos with Pippit's AI technology. This feature animates your static photos by syncing them with voiceovers or text-to-speech, making your visuals come alive. It's perfect for creating social media content, product highlights, or brand stories that stand out in crowded feeds. By adding movement and sound, AI talking photos help grab attention and convey your message more effectively.

• Background remover

The background remover tool quickly isolates subjects or products from any photo, delivering clean, professional visuals without the need for manual editing. This feature is essential for creating versatile marketing assets, allowing you to place your product images on any background or integrate them seamlessly into different designs. It saves time and effort while enhancing the overall aesthetic of your marketing materials.

• Batch edit

Pippit's batch editing capability streamlines your workflow by enabling you to apply editing. This is a game-changer for marketers handling large volumes of content, as it ensures consistency across campaigns and speeds up the production process. Batch edit lets you maintain brand uniformity without sacrificing efficiency.

• Smart crop

The smart crop feature automatically adjusts your images or videos to fit the optimal aspect ratios and dimensions required by various social platforms or marketing channels. It intelligently preserves the most important parts of your visuals while resizing, ensuring your marketing assets always look polished and well-composed. Whether you need content for Instagram Stories, Facebook ads, or website banners, smart crop helps you deliver perfectly tailored visuals every time.

5 real life examples of marketing asset

Seeing how marketing assets are used in real-world scenarios can inspire your own strategies and show the tangible impact they have on business growth. Here are five effective examples across different industries:

• Infographic for a tech startup

A tech startup created a detailed infographic explaining how its software solves common problems. This visual asset was shared on social media and in email campaigns, increasing engagement by 40%. Tools like Pippit made it easy to design a clear, branded infographic without hiring a designer.

• Ebook for a health & wellness brand

A wellness company produced an ebook packed with tips on healthy living. This written asset was offered as a free download in exchange for email sign-ups, boosting their lead generation efforts significantly. Using Pippit, they designed a polished, on-brand cover and layout that appealed to their audience.

• Interactive quiz for an online retailer

An online fashion retailer launched a "Style Personality" quiz to guide shoppers to recommended products. This interactive asset increased time spent on their site and improved conversion rates. With Pippit's customizable templates, they created engaging quiz graphics that matched their brand style.

• Social media campaign for a restaurant

A restaurant chain used a series of eye-catching social media posts and stories to promote a new menu. These social media assets generated buzz and drove foot traffic. Pippit's tools helped them quickly produce consistent, vibrant posts aligned with their branding.

• Case study for a B2B service provider

A B2B company published a case study highlighting a client success story. This written asset helped build credibility and supported their sales team during pitches. Pippit enabled them to create a professional layout with branded visuals that made the case study easy to read and share.

Conclusion

Marketing assets are essential tools for capturing attention, building trust, and driving conversions in today's competitive digital landscape. By understanding the different types of assets and strategically planning their creation and distribution, businesses can effectively engage their audiences at every stage of the buyer's journey. Real-life examples show how diverse marketing assets—from infographics to social media campaigns—can deliver measurable results.

With Pippit's user-friendly platform and powerful design tools, creating professional, high-impact marketing assets has never been easier. Whether you're a beginner or a seasoned marketer, Pippit helps you bring your creative vision to life quickly and affordably. Ready to boost your marketing game? Start designing your own standout marketing assets with Pippit today and watch your brand conversions soar!

FAQs

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1. How can assets marketing boost my brand's online presence?

Assets marketing leverages well-designed marketing materials to create memorable brand experiences that attract and retain customers. By using digital marketing assets like visuals, marketing videos, and interactive content, you can communicate your brand story effectively. Pippit helps you craft eye-catching assets and marketing pieces that enhance your brand's visibility and engagement across multiple channels.

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1. How does digital marketing asset management improve marketing efficiency?

Digital marketing asset management involves organizing, storing, and distributing digital marketing assets efficiently. Using tools like Pippit, marketers can easily manage their marketing digital asset management process, ensuring that teams have quick access to updated, on-brand materials. This leads to faster campaign execution and better collaboration.

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1. What types of digital marketing assets can Pippit help create?

Pippit enables users to create a wide range of digital marketing assets such as social media graphics, banners, videos, infographics, and more. These assets support various advertising and marketing strategies, helping brands stand out while ensuring all materials remain cohesive and on-brand across platforms.

4
1. What is involved in marketing asset management and how does software help?

Marketing asset management refers to the systematic control and distribution of marketing materials. Software solutions, including Pippit, offer intuitive features that streamline marketing asset management by providing templates, editing tools, and easy sharing options. This ensures that asset marketing efforts are organized and efficient.

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1. What career opportunities exist in marketing asset management jobs?

Marketing asset management jobs involve roles that oversee the creation, organization, and deployment of marketing assets. Professionals in this field use marketing asset management software like Pippit to maintain brand consistency, manage digital marketing assets, and support advertising asset workflows. These roles are vital for companies focused on effective digital marketing.