Mastering Hashtags for TikTok to Boost Your Reach and Go Viral

What are hashtags for TikTok

TikTok hashtags are short phrases or words that start with the "#" symbol. They organize videos by topic and connect them to trends or challenges. When you use the right tags, TikTok's algorithm uses them to understand the content and suggest it to your audience with matching interests. Popular tags can increase your reach, while niche ones attract specific audiences.

Best hashtags for TikTok to go viral overnight

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1. Popular hashtags on TikTok in general

Some of the good hashtags for TikTok that are known for driving high traffic include #foryou, #fyp, #viral, #trending, #explore, #tiktok, and #foryoupage. These are used widely by creators hoping to land on the For You page because they have a broad reach.

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1. Best hashtags for TikTok for trending challenges

To join trending challenges on TikTok, creators often use hashtags like #dancechallenge, #tiktoktrend2025, and #viraltrend. Also, #duet, #stitch, and #remix bring more visibility when reacting or collaborating. #lipdub and #trendingchallenge are also great for staying in the loop with current formats.

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1. Gaming niche viral hashtags for TikTok

For gaming content on TikTok, you can use hashtags like #gaming, #gametok, and #videogames to reach a broad audience. Otherwise, go for more specific tags such as #fortniteclips, #warzone, #ps5, and #xbox to connect your videos to popular games and consoles.

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1. TikTok hashtags for views on food and cooking videos

If you share food and cooking videos on TikTok, use hashtags like #food, #cooking, and #recipeideas to reach food-loving audiences. Besides that, #foodie, #recipes, #quickmeals, and #tastytok are also great for everyday dishes. In case your videos are related to trying new meals or learning kitchen tricks, go for #foodlover, #cookingtips, or #chefmode tags.

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1. Music and dance trending hashtags for TikTok

Some of the most trending hashtags for music and dance videos on TikTok include #dance, #hiphop, #tiktokmusic, #newmusic, #dancechallenge, #edm, #rnb, and #viralsteps to catch the waves of trending moves.

How to use hashtags for TikTok the right way

• Add niche hashtags

Every topic on TikTok has its own corner, and niche hashtags are the entry point to those spaces. They connect your promo video to viewers already interested in specific content. If you're posting recipe clips, tags such as #veganmeals or #desifoodideas speak directly to people who enjoy that type of content. These hashtags may not appear in the top trends, but they often lead to stronger engagement because the audience already enjoys similar content.

• Mix trending tags

While niche tags connect you with focused viewers, trending hashtags bring your video into bigger conversations happening on TikTok. These are often linked to current challenges, popular formats, or viral themes. When combined with specific tags, they increase visibility by reaching both targeted and broad audiences.

• Keep it relevant

Every hashtag tells TikTok what your video is about, so they need to match the actual content. If you post a cooking tutorial and add tags related to fashion or pets, the algorithm may send your video to the wrong viewers. That mismatch leads to lower engagement because the content doesn't match what the audience expected.

• Avoid overstuffing

Another thing to consider is avoiding overstuffing. Loading your caption with 10 to 20 hashtags doesn't mean you'll reach more people. In fact, it splits your reach and distracts from your main topic. Therefore, it's best if you stick to a clean set of 4 to 6 that serves a clear purpose.

• Use campaign tags

Some top hashtags for TikTok are tied to campaigns, brand collaborations, or community challenges. These tags often come with built-in reach since the platform or popular creators promote them. If you're posting something that aligns with a campaign, the official hashtag can place your video alongside others in the same stream. That extra visibility can draw more views and interaction, especially during high-traffic moments.

When hashtags for TikTok matter most

• New content posts

When you post something fresh, hashtags give it a chance to be seen by people outside your followers. They place your video in public categories, so more viewers find it while browsing or searching. Without tags, TikTok might not understand what your content is about.

• Seasonal campaigns

During certain times of the year, like New Year's Eve, Black Friday, or summer breaks, people search for content tied to that moment. Hashtags connected to holidays or yearly events can line up your content with trending topics. They also add timing to your video, which can improve its reach during short windows when everyone is tuned into the same themes.

• Viral trend moments

Trends move fast on TikTok. One sound, outfit, or filter can go from unknown to everywhere in a few hours. When you join in early and use the same hashtags others are already using, your video enters the mix. You stay part of what's current instead of falling behind.

• Product launches

If a new item has hit your store or you're revealing a new service, hashtags link the video to the right viewers. They also connect it with the industry or niche you're in. People who saw the launch once might want to find it again, and a hashtag makes that possible.

• Community challenges

Some of the biggest movements on TikTok come from challenges. These grow when many people use the same tag, which acts like a thread tying all the videos together. It gives users a way to join in or explore what others have posted. If your content fits a running challenge, adding that hashtag lets you be part of the larger moment.

Speed up your TikTok content creation with Pippit

Pippit is a complete toolkit for creators and brands who want to ride trending hashtags with short-form video to promote products, jump on trends, or run seasonal campaigns. You can turn a product link, image, or quick prompt into a scroll-stopping TikTok with voiceovers, avatars, and captions. Pippit also adds shoppable product links inside your clips, crops videos to TikTok dimensions, and schedules them to post when your audience is active. From templates that follow current trends to tools for scriptwriting and analytics, it covers every step.

3 easy steps to use Pippit for TikTok videos

Want to create TikTok videos that match viral hashtags without spending hours editing? Here's how you can do it in three simple steps using Pippit.

STEP 1
1. Open the video generator

Start by signing up for a free Pippit account and head to the dashboard. Click "Video generator" or "Marketing video" to launch your workspace. Here, you can drop in a short idea, product link, image, or doc (whatever suits your content). After that, adjust video settings like language, duration, and AI avatar, and hit "Generate."

STEP 2
1. Generate video

In the next steps, click the pencil icon labeled "Edit video info." Add your brand name, upload a logo, pick your video intro, and select a content category. Then, scroll down to add some video highlights (food, dance, fashion), set the promo details, and pick the audience type. You can also choose auto-script or manual, pick a voice that matches the trend you're targeting, set the aspect ratio for TikTok, and hit "Generate" to let AI create videos for you.

STEP 3
1. Export and share

Once Pippit generates your video, choose your favorite version. Use "Quick edit" to adjust captions, rearrange clips, or tweak text to line up with viral hashtags like #FoodTok or #DanceChallenge. Hit "Export" to download in your desired format or use the "Publish" option from the taskbar to post directly.

Key features of Pippit for making TikTok videos

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1. Powerful video solution

The advanced AI video maker in Pippit generates engaging TikTok videos in minutes. Just drop in a link, product photo, script, or even a blog post, and it pulls together a full video with voiceover, visuals, and captions. This is great for daily content, quick updates, or turning ideas into posts.

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1. Trending TikTok video templates

Inside the "Inspiration" tab in Pippit, you'll find updated TikTok templates sorted by theme, length, and trend. Each template is editable, so you can switch out clips, text, or product shots. These templates highlight what's trending on the platform so you can stay on top of what's popular without endless scrolling.

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1. AI video editor with smart tools

The built-in AI video editor gives you control over timing, pacing, visuals, and effects. It comes with AI color correction, smart cropping, stabilization, background removal, and visual filters that match TikTok's style. You can cut or merge scenes, tweak audio, or reframe videos for vertical layout with simple clicks.

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1. Auto-publisher and analytics for TikTok

With the social media management tools in Pippit, you can queue videos to post automatically at your chosen time, add links to products, and plan your content for the week or month. After publishing, Pippit tracks the performance through views, shares, likes, and follower growth, so you know what's working and when to post again.

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1. One-click video crop for TikTok

Have an existing video that isn't vertical? Pippit includes a one-click smart crop tool that instantly adjusts your footage to TikTok's ideal size. No matter if it's for organic posts or paid TikTok ads, your video will fit the screen perfectly and won't ruin the framing.

Conclusion

In this article, we've discussed what hashtags for TikTok are and explored the popular ones in general and for specific niches. We've also shared how you can use them the right way and when they are important. Now, if you're looking to create videos from your TikTok Shop product links that actually match those hashtags and trends, Pippit offers smart editing tools, trend-based templates, and built-in publishing in one place. Try Pippit today to create scroll-stopping TikTok videos.

FAQs

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1. What are the best hashtags for TikTok?

The best hashtags for TikTok are the ones that match your content and align with active trends. Tags like #foryou, #fyp, #viral, and #trending are commonly used to widen reach. However, niche-specific hashtags such as #cleantok, #foodtok, or #makeuptok connect you with targeted viewers who already engage with that kind of content. When you mix broad and specific hashtags, it improves visibility while keeping your video relevant to the right audience. To make this process smoother, you can use Pippit to build and post your videos faster. It generates ideas based on your input and even gives you access to quick templates for different formats, such as a voiceover recipe video or a short dance clip. You can also preview multiple layouts before finalizing and directly push to TikTok from one place.

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1. Is there a hashtag generator for TikTok?

Yes, several hashtag generators for TikTok analyze your video content or keywords and suggest hashtags based on popularity, engagement levels, and relevance. While helpful, these generators often miss the creative side of content strategy (something TikTok rewards heavily). That's where Pippit stands out. You can use trending templates or repurpose product images and clips into short-form videos using AI. It adds captions, engaging transitions, voiceover, and AI avatar so each video is more native to TikTok. Instead of hashtags, you get a complete content package ready to post.

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1. What are fashion-related hashtags for TikTok to go viral?

Fashion hashtags like #OOTD, #style, #fashiontiktok, #styleinspo, #outfit, and #GRWM often trend on TikTok because they match fast-paced content styles and seasonal interest shifts. To speed things up, Pippit gives you access to TikTok templates already performing well in fashion. You can plug in your photos or clips, adjust the pace, and match the style to current trends. Its video editor includes tools for filters, transitions, background cleanup, and frame resizing. For smoother publishing, you can line up your content for the whole month and track views, likes, and clicks right inside the platform.