BFCM Marketing Guide: 13 Campaigns That Drive Conversions

13 Proven BFCM Campaign Strategies

As BFCM 2025 gets closer, it's not enough to just offer big discounts to stand out. People get a lot of offers, so it's important to be creative, relevant, and strategic. These 13 tried-and-true BFCM marketing ideas will help you get more visitors, make more sales, and keep customers coming back, no matter what platform you're on.

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1. Gamified discount campaigns

Use spin-to-win wheels, scratch cards, or quizzes to make shopping more fun. This makes users more interested and keeps them on the site longer. It's great for Shopify stores that get a lot of traffic on Black Friday and Cyber Monday. Don't make mechanics too complicated, though. For example, use a pop-up that says "Spin to Reveal Your BFCM Sale." Great for BFCM marketing that gets people to click.

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1. Mystery box/surprise offers

To get people excited, offer mystery deals that come with a set price. Uncertainty makes things more fun, and guaranteed value keeps them safe. Works well during BFCM 2025 when there are a lot of choices for customers. Don't use product descriptions that aren't clear. For example, "Mystery Box for $30—Worth $60+." A smart move for the BFCM sale.

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1. Sustainability‑focused or "Green Friday" campaigns

Change the game by making eco-friendly offers, like giving a part of BFCM sales to environmental causes. It speaks to customers who care about values. Works well as a unique way to market during BFCM. For example, "1 Order = 1 Tree Planted" or use packaging that has been used before. A good fit for BFCM 2025's ethical branding.

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1. Customer retention campaigns

Offer loyalty bonuses, early access, or personalized discounts to current customers. These customers turn into buyers faster and with a lower CAC. Don't make deals that work for everyone. For example, "VIP Early Access Starts 24 Hours Before the BFCM Shopify Store Opens." Helps support long-term marketing goals for BFCM.

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1. In‑app exclusives

Give mobile app users special deals or flash sales as a reward. This gets people to download and keeps them coming back during busy times. Don't forget to send out emails and texts to promote it. For example, "App-only 25% off drop, live for 1 hour." A BFCM growth lever for Shopify that isn't used enough.

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1. Wish list/planning guides

Before BFCM 2025, make holiday wish lists or gift guides. It helps customers plan and gives you useful data about their buying intentions before the sale. "Save your favorites before our BFCM sale starts!" Great for helping customers find their way to conversion paths before the BFCM dates.

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1. Limited edition charitable campaigns

Offer unique items whose sales go to a good cause. Creates a sense of urgency and emotional connection. Great for BFCM marketing, that makes sense. Be open and honest about the causes you choose. For example, "Limited 'Give Back Tee' – all profits go to food relief." High emotional return on investment during BFCM spikes in Shopify traffic.

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1. Anti‑consumerism/"don't buy more than you need" angle

Promote thoughtful consumption to stand out. Instead of giving discounts, give honest messages or donations. Makes sense to mindful shoppers during BFCM dates. "Buy what you love," for example. Take what you want and leave what you don't. A bold BFCM 2025 angle that stands out from the crowd.

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1. Reverse psychology pricing

Instead of lowering prices, raise them a little and give the extra money to charity. This gets people talking and builds trust with customers. Prices are up 5%. All of the extra money goes to shelters for animals. A smart twist on Shopify's BFCM sales. Great for BFCM marketing campaigns that are a little out there.

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1. Extended return policies

To make people less hesitant to buy, give them longer return windows, like until January 15. It's cheap, but it builds trust. "Buy now, return anytime before January 15—no questions asked." Helps BFCM sales go more smoothly and makes customers feel more confident about their carts during BFCM 2025.

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1. Free shipping incentives

Easy but strong. Set a minimum order amount for free shipping or offer free shipping for a short time. Works best when highlighted all over the site. For example, "This weekend only, free shipping on all BFCM Shopify orders over $50." A key BFCM marketing strategy that keeps people from leaving their carts.

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1. Viral/refer-a-friend email campaigns

Use referrals to get more people to see your ads without paying for them. Give people rewards for sharing exclusive early access or BFCM codes. "Tell three friends about our BFCM sale and get 30% off!" The best time to make something go viral is BFCM 2025.

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1. Scarcity or urgency-driven offers

Use timers, low-stock alerts, and limited drops to push instant action. Works best with clear expiration times. Ex: "Only 50 units left – Ends in 3 hrs!" Use urgency across your BFCM Shopify banners, emails, and cart. Crucial for high-converting BFCM marketing.

To bring these BFCM strategies to life, content is key — and that's where Pippit shines. From high-converting product videos to scroll-stopping promotional photos, Pippit makes it easy to create professional, branded content in minutes. If you're planning a bold BFCM Shopify campaign or need assets for social, email, or ads, Pippit is the creative tool you'll want on your side.

Explore Pippit: An intelligent AI agent to power your BFCM marketing

This Black Friday and Cyber Monday, use Pippit, your AI-powered creative assistant for e-commerce, to make your brand stand out. Your visuals are more important than ever in a time when people are busy and there is a lot of competition. You don't need any design skills to use Pippit to make photos and product videos that will stop people in their tracks. Pippit gives you the tools to move quickly and look professional, whether you're running retargeting ads, promoting sitewide deals, or launching limited-time offers. This is modern BFCM marketing made easy. It's meant to help you get customers interested, get them to click, and make sales when they matter most.

How to create BFCM marketing videos with Pippit in 3 steps

Creating high-converting marketing videos for Black Friday and Cyber Monday doesn't have to be complicated. With Pippit, you can produce professional, scroll-stopping content in just minutes. Here's a simple 3-step guide to get started and boost your BFCM marketing with ease.

STEP 1
1. Open the Video Generator

Kick off your BFCM marketing video creation by signing up for Pippit using the link above. Once you're in, navigate to the homepage and select the "Video generator" tool. To get started, simply input a product link, upload a product photo, enter a short text prompt, or share a related document. Pippit will then prompt you to choose between "Agent mode" (ideal for polished, intelligent content across formats) or "Lite mode" (perfect for fast, high-impact BFCM marketing videos). Within minutes, you'll have scroll-stopping content ready to drive engagement and boost sales this Black Friday and Cyber Monday.

After that, a new page titled "How you want to create videos" will appear. Here, enter your video's topic or theme along with important details like key highlights and your target audience to tailor the content for your BFCM marketing.

Then, scroll down to the "Video types" and "Video settings" sections. Choose the style of Instagram Story or video format you want Pippit to create, select your preferred video avatar and voice, set the aspect ratio, language, and desired video length. Once everything is set, simply click "Generate" to create your engaging Black Friday Cyber Monday marketing video.

STEP 2
1. Create and refine your video

Pippit will start generating your videos, taking just a few seconds to complete the process. Once finished, you'll see several AI-generated video options to choose from. Browse through them carefully and pick the one that best fits your BFCM marketing needs.

If you want to make quick adjustments, just click "Quick edit" to easily update your video's script, avatar, voice, media, and text inserts. You can also customize the style of captions that appear on your video, perfect for fine-tuning your BFCM marketing content.

For more control, choose "Edit more" to access an advanced editing timeline. Here, you can adjust color balance, use smart editing tools, remove backgrounds, reduce audio noise, change video speed, add effects and animations, integrate stock photos and videos, and much more to create a polished, professional Black Friday Cyber Monday campaign video.

STEP 3
1. Export and share your video

Finally, if you are happy with the results, click on "Export" and then proceed to download it to your system. After that, you can proceed to share it across your social media channels, especially Instagram. Conversely, you can decide to directly "Publish" the story to Instagram, or any cross-post to other social media accounts (TikTok or Facebook).

How to design BFCM marketing posters with Pippit in 3 steps

Designing marketing posters for Black Friday and Cyber Monday has never been easier with Pippit. In just three simple steps, you can create eye-catching posters quickly and effortlessly. Let Pippit handle heavy lifting so you can focus on your message.

STEP 1
1. Select AI design from Image Studio

From the Pippit homepage, navigate to the left-hand menu and select "Image studio" under the Creation section. For your BFCM marketing visuals, click on "AI design" under "Level Up Marketing Images." Here, you can leverage Pippit's latest AI models, Nano Banana and Seedream AI, to generate stunning, high-converting images tailored specifically for Black Friday and Cyber Monday campaigns. These new models create sharper, more creative visuals that help your BFCM promotions stand out and capture customer attention.

STEP 2
1. Enter prompt and generate design

In the AI Design workspace, start by typing a clear description of the marketing poster you want to create in the prompt box. To personalize your BFCM marketing poster, click "Reference image" to upload profile or product images from your device. Adjust the aspect ratio to fit your preferred platform, whether it's Instagram Stories, Facebook ads, or website banners. You can also explore Pippit's suggested prompts below for quick inspiration. Once you've confirmed your settings, click "Generate" to create eye-catching marketing posters tailored for your Black Friday and Cyber Monday campaigns.

STEP 3
1. Download your image

Pippit will generate images in a variety of styles for you to choose from. Select your favorite image and refine it further to match your BFCM marketing needs. Use the "Inpaint" tool to enhance specific details of your thumbnail, and the "Outpaint" feature to expand or extend the background. If you want more options, click "Try Again" to generate a new batch or tweak your prompts and reference images for fresh results. Once you're happy with your design, click "Download" and choose between exporting with or without a watermark to finalize your marketing visuals.

Key features of Pippit for the BFCM marketing campaign

• Batch edit

Pippit's batch edit feature is a game-changer for BFCM marketing, allowing you to create, customize, and edit multiple product images simultaneously. This saves valuable time during the hectic Black Friday and Cyber Monday period, ensuring consistent branding across all assets. Easily scale your campaigns, maintain quality, and quickly adapt visuals to maximize engagement and sales.

• Avatar videos

Pippit's avatar video feature enables you to create personalized, customized video messages using AI-generated avatars. Perfect for BFCM marketing, these videos add a human touch to your campaigns, boosting engagement and building stronger connections with your audience during Black Friday and Cyber Monday sales. Personalization drives higher conversion rates and customer loyalty.

• Product showcase creation

Pippit's product showcase creation feature helps you design stunning, dynamic videos and images that highlight your products' best features. Ideal for BFCM marketing, these showcases grab attention quickly, clearly communicate value, and drive more conversions during the high-traffic Black Friday Cyber Monday shopping season.

• AI background feature

Pippit's AI background feature lets you easily remove, replace, or expand backgrounds in your product images. This powerful tool helps create clean, professional visuals tailored for BFCM marketing, allowing your products to stand out and match any seasonal theme for Black Friday and Cyber Monday campaigns.

Tips to create an effective BFCM marketing campaign

Smart planning and targeted execution are the first steps to a successful Black Friday and Cyber Monday campaign. To get the most sales and keep customers coming back, focus on getting to know your audience, making great offers, and making sure that all of your channels work well together. Don't forget to plan to keep customers after BFCM so they come back. Use AI tools to make things more personal.

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1. Know your audience and segment smartly

To be successful at BFCM marketing, you need to know your customers. To send highly relevant offers, divide your audience into groups based on their behavior, preferences, and past purchases. Personalized messaging increases engagement and conversion rates by making sure that the right deals get to the right shoppers at the right time.

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1. Create irresistible, time-sensitive offers

During BFCM, limited-time discounts and exclusive deals make people feel like they have to act quickly. Use countdown timers and clear calls to action to get people to act quickly. Scarcity and strong value propositions make your offers stand out in the crowded Black Friday and Cyber Monday market.

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1. Optimize across all channels

Make sure that your BFCM campaigns work well on your website, in paid ads, on social media, and in emails. Consistent branding and messaging make people more likely to remember and trust you. Check to see if your site works well on mobile devices and loads quickly. Many people will shop and browse on their phones during Black Friday and Cyber Monday.

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1. Use AI to personalize at scale

Use AI-powered tools like Pippit to quickly make content that is unique to each user. AI can customize product suggestions, video messages, and images for different groups of customers. This makes your campaigns feel more relevant and gets people more involved. One of the best things about the BFCM season is that you can personalize things on a large scale.

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1. Prepare for post-BFCM retention

Winning new customers during BFCM is just the start. Develop retention strategies like follow-up emails, loyalty programs, and exclusive post-sale offers to turn one-time buyers into repeat customers. Building lasting relationships ensures long-term revenue beyond the Black Friday and Cyber Monday rush.

Conclusion

In conclusion, Black Friday and Cyber Monday are the best times for online stores to make more money and build stronger relationships with customers. For success, you need to plan ahead, come up with creative and targeted campaigns, and make sure everything runs smoothly across all channels. Brands can not only boost sales during BFCM but also build a loyal customer base for long-term growth by using AI-powered tools like Pippit to create personalized content and plan retention strategies. This high-stakes shopping season can be a great way to boost your business if you do it right.

FAQs

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1. What does BFCM stand for?

BFCM stands for Black Friday Cyber Monday, which is a big shopping event that takes place in the days after Thanksgiving. During this time, stores have big sales and flash sales. Pippit has AI-powered tools that help you quickly and easily make beautiful images and videos for your BFCM campaigns. Use Pippit to help you sell more this season. Do it now!

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1. When should you start your BFCM marketing?

You should start your BFCM marketing at least three or four weeks before the event to get people excited, divide your audience, and try out your ads. Getting ready early helps you have the biggest effect and make the most sales. Pippit's AI-powered creative tools make it easy to quickly make content that stands out, so you're ready long before the rush. Today is the day to start making things with Pippit!

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1. What type of content works best for Black Friday and Cyber Monday marketing?

For Black Friday and Cyber Monday marketing, the best things to use are high-impact visuals, short product videos, limited-time offer banners, and personalized email content. Content that is interesting and works well on mobile devices gets people's attention and gets them to act. With Pippit, you can easily make videos and images that stop people from scrolling in just a few minutes. Get Pippit to help with your BFCM campaign today!

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1. Can I use external traffic to boost BFCM Amazon sales?

Yes, using external traffic like social media, email marketing, or influencers can significantly boost your BFCM Amazon sales by driving more visibility and conversions. To simplify this, Pippit helps automate external traffic campaigns with smart targeting and analytics, making your strategy seamless. Ready to drive more traffic? Try Pippit today!

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1. Do I need design experience to create BFCM marketing content?

No, you don't need to know how to design to make good BFCM marketing content. You can easily make campaigns and visuals that stand out with the right tools. Pippit has ready-made templates and drag-and-drop tools that make it easy for anyone to make professional-level content in minutes. Don't know how to design? No problem. Get started making things with Pippit!