Since static images and descriptions don't always give a clear idea of what to expect, shopping videos solve this problem and show your product in action. Your customers get to see how it looks, works, and fits into daily life before buying. This reduces the chances of disappointment, and you get fewer returns. So, in this article, we'll discuss different types of these ads and how you can create one for your marketing with advanced tools in Pippit.
What are shopping video ads
Shopping videos are short clips that promote your product and increase your brand awareness. Here are some of its types:
- Unboxing videos
When you share unboxing videos, you show off your packaging and give customers a real first look at what they'll get after purchasing your product. Many shoppers watch these before buying to feel more confident about their purchase.
- Product display
Product display ads highlight features, explain how things work, and make your product look good. These videos work great for items that need a closer look or have details that photos miss.
- Live videos
Live videos happen in real-time and let you talk directly with your potential buyers. You can answer questions and offer special deals. Many platforms like Facebook, Instagram, and TikTok now make it easy to sell through live videos.
- Reviews
Review videos include people sharing their real experiences after using your product. They talk about what they liked (or didn’t) and whether they think the item is worth it.
How to generate shopping videos with Pippit
Pippit is an advanced, AI-powered shoppable video platform designed to streamline content creation and drive conversions. It empowers brands to generate compelling shopping videos for new arrivals, special deals, or product features, transforming passive viewers into active buyers. The integrated video commerce engine provides everything needed to produce high-quality Walmart shopping ads, TikTok Shop videos, and content for Shopify and Amazon storefronts.
The platform's capabilities extend beyond simple editing. Users can leverage a suite of AI tools, including a powerful video generator, for multi-modal asset ingestion—simply paste a product link to get started. Enhance your clips with lifelike AI avatars with lip-sync technology and neural TTS voiceovers, and schedule posts for TikTok, Facebook, and Instagram from a single, intuitive dashboard.
Quick steps to using Pippit for grocery shopping videos
Follow these three steps to create professional online shopping videos with Pippit’s AI video generator.
- STEP 1
- Generate a shopping video
In the Pippit homepage, select the “Video Generator” and paste a product link from your Shopify, Amazon, or TikTok Shop to automatically perform multi-modal asset ingestion, pulling all product details, images, and descriptions. Alternatively, you can manually upload visual assets from your computer.
- STEP 2
- Edit and customize
Choose a video style and highlight the key product features you want to showcase. Craft compelling narratives through prompt engineering for script generation, select from a diverse library of AI avatars, apply realistic neural TTS voiceovers, and set the language to match your target audience.
Click “Generate” to create the initial video. For quick adjustments, use the “Quick edit” feature to modify scripts or swap avatars. For deeper customization, select “Edit more” to access advanced tools. Here, you can use AI-powered features like Diffusion-generated backgrounds for product imagery, automatic captioning via ASR (Automatic Speech Recognition), and precise speed controls to create a polished, interactive product video.
- STEP 3
- Export & share to social platforms
Preview the final video. Once satisfied, click “Export.” You can either “Publish” it directly to TikTok, Instagram, and Facebook or “Download” it. Adjust export settings like quality, resolution, and frame rate to complete your AI-generated shopping video.
How to add a TikTok shop link to a video using Pippit
Connect your content directly to commerce by following these steps to schedule your post and add a TikTok Shop link.
- STEP 1
- Access the publisher
After creating your video, open the “Publisher.” Select “TikTok” from the “Authorize” menu and log in to link your profile to Pippit.
- STEP 2
- Post your content on the calendar
Select a date and click the “Plus” icon or “Schedule Post.” Choose your TikTok account and upload your video.
- STEP 3
- Add TikTok shop link and post
Click “Authorize” under “Add TikTok Shop Product Link,” confirm the action, and select your product link. Click “Schedule” to post your shoppable video at the designated time.
Explore key features of Pippit's shopping short video generator
Whether creating black Friday shopping ads or UGC product demo videos, Pippit’s tools accelerate the process.
- 1
- One-click video solution
The Video Generator instantly transforms a product URL or uploaded media into a complete video. It leverages AI to automatically generate a script, apply automatic captioning via ASR, add transitions, and integrate an AI avatar with a neural TTS voiceover, saving significant production time.
- 2
- Free templates for shopping video
Choose from hundreds of templates optimized for product showcases, reviews, and promotions. Simply add your content, and the preset handles the rest.
- 3
- Advanced AI toolkits & editing space
The “Video Editor” provides professional-grade tools like split, trim, and crop, alongside AI features that flawlessly execute complex tasks. Remove backgrounds, enhance image quality with a single click, or create entirely new scenes with Diffusion-generated backgrounds.
- 4
- AI avatars and voiceovers
The platform’s library of digital characters and voice actors eliminates the need for live presenters, making video production scalable and cost-effective. This is especially impactful, as 35% of marketers now use AI for content creation (HubSpot, 2025).
- 5
- Smart crop to resize videos
Pippit’s video shopping platform intelligently resizes videos for any social media channel. Its AI automatically detects the subject and adjusts the frame to ensure the product remains the central focus.
Benefits of shopping funny videos for product marketing
Funny videos make your product more memorable in ways regular ads simply can't. Let's look at how humor helps your marketing work better.
- Increases engagement and sales
Your funny videos hold attention longer than standard ads. Viewers watch these clips to the end and remember your product when it's time to buy.
- Improves product visibility
When you add humor to show off your products, your reach grows without extra ad money. Many brands see their videos get passed around online just because they make people laugh.
- Creates emotional connection
You connect with your customers on a human level when you share a joke. They see you as a friendly and approachable business instead of just another company trying to sell stuff.
- Encourages word-of-mouth
There is no denying that funny videos get shared more. In fact, such ads turn your customers into your marketing team, who pass your content around.
Key elements to include in your shopping videos for best results
Good shopping videos catch attention and help your products sell. Here are the key elements that make your videos more effective.
- Keep it short and sweet
Make sure to keep your video duration under 60 seconds because people have short attention spans, and they might get bored with your ad if it's longer than that.
- Show the product in action
People want to see how products really work. Therefore, it's best to make short videos that show how to use your items and what problems they solve in daily life.
- Add a strong call to action
Your viewers need to know what to do next. Always add a clear message like "Shop now" or "Try it today" to guide them toward buying. This simple prompt turns interest into action.
- Focus on the benefits
When you're showing off your product, don't get into technical details. No buyer actually cares about them. Instead, tell people how it solves a problem or makes their day a little bit better.
- Include customer reviews
Since real feedback goes a long way in building trust, grab a quick video of a happy customer sharing their honest thoughts. It's like getting a recommendation from a friend, and that's way more powerful than any fancy marketing.
Conclusion
This article detailed what shopping videos are and how the Pippit platform streamlines their creation. With video marketing delivering a strong return on investment for 93% of marketers (Wyzowl, 2025), and with the social commerce market projected to surpass \$1.1 trillion by 2025 (Statista, 2025), leveraging AI tools is no longer optional. Pippit makes producing high-impact, AI-generated shopping videos accessible to everyone, regardless of technical skill.
FAQs
- 1
- How are shopping ads created?
Effective shopping ads are created by combining video or images with pricing, descriptions, and a clear call-to-action. Pippit is an all-in-one shoppable video platform for this. Its video generator rapidly converts product links or media files into compelling ads that demonstrate the product in action, a feature critical for capturing audience attention.
- 2
- What is a shopping video game?
A shopping video game is an interactive virtual environment where players can browse and purchase products. Pippit enables brands to produce interactive product videos for in-game advertising and includes a content publisher to track and schedule promotional campaigns on platforms like Facebook, Instagram, and TikTok.
- 3
- What are Google shopping ads?
Google Shopping ads are product listings featured at the top of search results. Pippit helps you convert your existing product listings into dynamic video ads tailored for Google's platform, helping to increase sales and visibility. With AI driving revenue increases in marketing and sales, this is a key strategy for growth (McKinsey, 2025).