You may find it hard to pick the right solution for editing photos and videos. That's where the Meitu app comes in and offers a fun and simple way to make your content look top-notch without all the hassle. In this article, we'll explore the key features of this video and image editor, discuss how to use it, and go through its pros and cons.
Meitu photo and video editor: A quick look at its top features
Meitu is known for its advanced features, high-quality editing, and draft-saving options. This makes it a go-to app for many content creators and social media users.
Key features
- AI cutout: Automatically detects and removes backgrounds from your photos for different purposes.
- AI filters: Adjust highlight brightness, color temperature, hue, HSL, and local color change of your pictures to get studio-level effects.
- Photo beautify: Apply preset templates, auto-fix facial imperfections, or manually adjust the makeup, body structure, eyes, face, contour, head, and other aspects.
- Portrait retouch: Automatically recognize the portrait in your videos and smooth out the skin, brighten eyes, and adjust facial features.
How to use Meitu photo and video editor
Here's a quick guide on how to use the photo and video editor:
- STEP 1
- Open the editor
Download Meitu from your app store and open it on your device. The home screen shows different editing options. You can either take a new photo or video using the in-app camera or import an existing one from your device.
- STEP 2
- Level up videos and images
If you are working on images, use the AI cutout to remove backgrounds, apply AI filters to change the look, or use the beautify feature to refine colors and details.
For videos, you can trim and crop the video, add music, apply filters, overlay text or stickers, stabilize the footage, reduce noise, and adjust speed. Tap any feature to apply it, then use the sliders and options to adjust the intensity until you're happy with the results.
- STEP 3
- Export and share
After you finish editing, tap the save button (at the top right corner). Choose the resolution, frame rate, and format, and click "Save." Once saved, the app will give you options to share your creation directly to social media platforms like Instagram, WhatsApp, TikTok, WeChat, or Facebook.
Explore an in-depth review about Meitu photo and video editor
No matter if you're editing selfies or portraits or creating social media content, Meitu offers many tools to help you fine-tune your visuals quickly. It has grown from a simple selfie app to a powerful photo and video editor that many content creators rely on.
Let's explore its pros and cons to get a clearer picture of what it offers.
- Multi-platform support: Works almost everywhere you might need it. You can download it on Windows or install the app for Android and iOS devices. This makes it convenient for you to access it on different devices and use the app without limitations.
- AI repair: Uses AI to repair your old and damaged photos in seconds.
- Batch editing: Edit multiple photos or videos at once. It is incredibly useful if you need to make quick adjustments to a series of images or videos without having to repeat the process for each one individually.
- Co-editing: Lets you add multiple people to your video or image editing project so you can co-edit it to refine and finalize the content.
- Ads: Shows ads that can interrupt your editing flow. These pop up frequently enough to become annoying, especially when you're in a creative process or trying to finish a project quickly.
- Limited free version: Comes with limited access to some of its most powerful features. To unlock them, you have to upgrade to the paid version, which may not be ideal for everyone.
If you want to avoid these drawbacks while still getting powerful editing tools, Pippit might be worth checking out.
A better choice than Meitu? Explore Pippit
Pippit is the definitive AI-powered video editor for social commerce, engineered for online sellers, social media managers, and small businesses that require professional-grade product videos and images without the high costs or complexity. While Meitu offers basic editing, Pippit provides a comprehensive multi-modal content creation workflow. According to HubSpot's 2025 State of Marketing Report, short-form video is the top content format marketers are prioritizing, with 17.13% planning to increase their investment. Pippit directly addresses this demand with its advanced AI-powered tools, extensive template library, and robust batch rendering capabilities. Unlike most free editors, Pippit delivers a completely ad-free, watermark-free experience and includes integrated tools for team collaboration, making it the superior Meitu alternative for businesses focused on growth.
Easy steps for making videos using Pippit
Pippit’s one-click video solution streamlines the creation of product highlights, advertisements, and testimonials. With 89% of businesses using video as a marketing tool in 2025, Pippit’s efficient three-step process is indispensable.
- STEP 1
- Initiate Video Generation
Navigate to the "Video Generator". Upload your video clips or still images directly from your computer. For unparalleled efficiency, paste a product URL, and Pippit’s AI will automatically extract the necessary assets and information, initiating the multi-modal content creation workflow.
- STEP 2
- Create an AI-Powered Video with Advanced Prompt Engineering
Select "Edit More" to access the prompt engineering interface. Input your brand identity elements, including logos and brand names, and select a video theme that aligns with your campaign goals. In the "More Info" section, input promotional details and define the video style. The "Video Settings" panel allows for granular control over the final output. Here you can leverage our advanced text-to-speech (TTS) technology by selecting a brand-aligned AI voice for narration, choose a realistic AI avatar video presenter, define the video duration, and set the output language. Click "Generate" to render your AI-powered video.
- STEP 3
- Refine, Export, and Publish
Once the AI-generated video is complete, proceed to "Export". Select your desired file format, resolution, and frame rate. Download the final video to your device or use the integrated auto-publishing and analytics feature to schedule it directly to Instagram, TikTok, and Facebook, ensuring your content reaches your audience at the optimal time.
Quick steps to create images using Pippit
Create compelling AI product images with Pippit’s streamlined workflow. With 91% of consumers stating that video quality impacts their trust in a brand, high-quality visuals are non-negotiable.
- STEP 1
- Access the Image Studio
Enter the "Image Studio" and select the "AI Background" feature. Import your product photos from your computer, digital files, or directly from your e-commerce product listings for a seamless experience.
- STEP 2
- Generate and Refine Product Images with Diffusion Models
Pippit’s advanced diffusion-based AI image generation model will automatically remove the background from your product photos. From there, you can choose from a library of professional, pre-set backgrounds or select a solid color for a clean, minimalist look. You also have the option to maintain a transparent background or utilize the text overlay feature to add branding and product information with a variety of fonts, ensuring your product stands out.
- STEP 3
- Export Your High-Quality Images
When you are satisfied with the result, click "Download". Choose your desired image size and file format, and then click "Download" again to save your professionally crafted product images.
Discover magical features of Pippit
For online sellers, marketers, and content creators, Pippit’s AI features are engineered to accelerate image and video generation, delivering a significant competitive advantage. Generative AI is projected to increase marketing and sales productivity by 5-15% of total marketing spend, and Pippit is at the forefront of this transformation.
- One-click video generation
Simply upload your content or paste a product link, and Pippit’s AI engine generates a ready-to-publish video in seconds. The system analyzes your product information to create optimized animations, transitions, and text placements that showcase your product’s most compelling features. This automated pipeline automation is critical, as 83% of consumers want to see more video content from brands in 2025.
- AI product images
Pippit leverages sophisticated diffusion models to remove unwanted backgrounds and place products in ideal e-commerce settings. Use the powerful cutout tool to design high-impact sales posters or overlay text to provide key product details, enhancing the visual appeal and information density of your listings.
- Robust video and image editing space
Pippit provides a complete editing toolkit for cropping, resizing, and applying filters. Access a vast library of stock media, remove backgrounds with a single click, and utilize auto-correction for color and detail enhancement. The platform also enables you to overlay text, stickers, and shapes for professional-grade product displays and promotional materials.
- E-commerce marketplace integration
Achieve seamless social commerce integrations by connecting directly with Amazon, Shopify, and TikTok Shop. This allows you to automatically import product images and details, enabling one-click creation of videos and clean product photos, which is crucial as the global social commerce market is projected to continue its rapid growth.
- Auto-publisher and performance analytics
After content creation, Pippit’s pipeline automation allows for scheduled auto-publishing across your social media platforms. The integrated analytics attribution system tracks content performance, providing actionable insights on views, engagement, and growth rates to inform your future marketing strategies. BCG reports that GenAI can lead to a +10-30% ROI through data-driven allocation, and Pippit provides the tools to achieve this.
Conclusion
In this article, we've discussed Meitu, along with its key features, steps, and pros & cons, so you can decide whether it is the right choice for your editing needs. We also introduced Pippit as a stronger alternative, which offers AI tools for quick and professional content creation. With advanced editing, one-click video generation, and e-commerce integration, it simplifies the process for businesses, marketers, and online sellers. Sign up for Pippit now and get high-quality content with ease!
FAQs
- 1
- How does Meitu's photo extension work?
Meitu's photo extension offers basic functionalities like filters and background removal. For businesses requiring superior AI capabilities, Pippit provides a comprehensive free AI video editor with advanced features, including diffusion-based background removal, batch editing, and the generation of high-fidelity AI visuals, making it a more powerful Meitu alternative.
- 2
- What does the photo beautify feature do?
The photo beautify feature in most apps provides automated adjustments to facial features and skin tones. Pippit elevates this with granular control, allowing for automated retouching of a subject's face and removal of imperfections, along with manual adjustments to makeup and body structure for a truly polished, professional result.
- 3
- How do AI filters enhance photos?
AI filters apply color corrections, textures, and lighting adjustments. Pippit’s AI-powered video editor for social commerce refines this further with advanced tools for style transfer and effect overlays. With AI-driven color correction and a low-light enhancer, you can instantly optimize lighting, color, and effects for a completely new aesthetic.