8 Company Advertising Ideas to Improve Your Brand Visibility

8 best company advertising ideas you can try

If you want more eyes on your products or services, here are some of the low-cost business advertising ideas:

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1. Create a free Google My Business account

As a local business, the first thing you need to do is to set up a Google My Business account. This allows your company to show up when people search for your product or services in your area.

You have to set up your profile with the correct business hours, add clear photos of your business, respond to customer reviews, and update your listing (if any) with special events or offers.

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1. Create an email marketing plan

Email marketing isn't new, but it still works really well. If someone visits your site or buys from your store, give them an option to hear from you again. You can ask them to fill in a quick sign-up form or offer a discount or bonus content so they can subscribe to your newsletter.

Then, use free plans on Mailchimp, GetResponse, or Brevo to send your first few emails and see what gets the attention of your subscribers. Make sure to keep things simple and use clear subject lines, short updates, and a reason to click when sending emails. You can also include a promo, a tip, or something useful.

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1. Post and engage on social media

Another effective company advertising idea is to post and engage on Facebook, TikTok, Instagram, LinkedIn, and YouTube. You can share quick tips, ask questions, or repost blog stuff to engage your viewers. Also, chat with your followers to express your brand voice and build trust.

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1. Try guerrilla marketing

Guerrilla marketing creates buzz through unexpected, creative approaches. This works wonders for companies with limited budgets. You can simply use chalk art outside your shop, design a flash sale sign with humor, or leave stickers in public spaces. It's about standing out without spending much. As long as it's fun, safe, and legal, you're good.

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1. Make a blog

You can also write a blog/article and publish it on your website to improve your online visibility, drive organic traffic, and increase user engagement. Your blog should answer common questions in your industry, provide genuinely useful information, and include relevant keywords naturally.

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1. Optimize your website for SEO

SEO lets potential customers find you when looking for solutions you offer. It's among the most genuine ways to advertise your company. For this purpose, it's better to use clear page titles and headings and improve the page loading time. Also, make sure to include relevant keywords that match what people are actively searching for information.

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1. Sell themed gift cards

Gift cards help you bring in money right away because you don't have to deliver a product on the spot and cover shipping or other costs upfront. You can simply add them to your e-commerce store and promote them during busy shopping times like:

• Black Friday
• New year's eve
• Mother's Day and Father's Day
• Christmas

No matter the time of year, keep your gift cards visible. You can share them in social media posts, mention them in short customer emails, or add a simple pop-up on your website.

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1. Connect with other local businesses

If you are working on a low budget, you can collaborate with another local business whose target market overlaps with yours and run any of these co-marketing campaigns:

• Host joint events or webinars.
• Refer customers to each other.
• Create joint promotions or packages.
• Shout each other out on social platforms.

That being said, you need the right tool to work on these company advertising ideas effectively, and there's no better choice than Pippit!

How to advertise your company using Pippit

Pippit is a complete toolkit to create, edit, post, and track content without bouncing between apps. It works well for online stores, local services, and content creators who want to step up their marketing efforts and spread the word about their brand. With its powerful video generator, image studio, promo video templates, and smart tools, you can easily make product display videos, ads, social media posts, banners, flyers, and more.

3 easy steps to use Pippit for creating video ads for your company

To create video ads for company advertising, click the link below to sign up on Pippit and follow these three simple steps:

STEP 1
1. Generate content

After Pippit takes you to the Home page, you can either click "Video Generator" or "Marketing Video" to enter the video generating interface. Now, simply provide your product link to fetch the details automatically or click "Add Media" to import the files from your PC.

STEP 2
1. Edit and customize

On the next page, turn on "Auto Enhance" to let AI detect the product image with a white background and improve its quality. Then, click "Edit More" to set the theme, add product introduction, brand name, & category, and upload the logo. Scroll down to "More info" to include product highlights and choose the video type. You can also decide whether you want marketing, special offers, or target audience-based video. In the "Video Settings," select a digital character, voiceover actor, aspect ratio, language, and duration, and hit "Generate."

STEP 3
1. Export and share

After the video is generated, click "Edit More" or "Quick Edit" to add captions & stickers, retouch the subject's face, crop the MP4 clips, and make other changes. Once you are fully satisfied, click "Export" or "Export Video" to select the format, resolution, quality, and frame rate, and download or share your video.

Quick steps to create sales poster images using Pippit

If you want to generate sales poster images for free company advertising, go through these steps after signing up on Pippit.

STEP 1
1. Access Image Studio

On the Home screen, click "Image Studio" in the left menu and choose "Poster." Now, drag & drop your image (layout) to the editing space and write a detailed prompt that describes the theme, background style, promo period, and other info for the poster you want to generate.

STEP 2
1. Create a poster image

Select "Product Poster" or "Creative Poster," choose the style, and hit "Generate" so AI can produce four posters for you. Select the poster you like, edit or add text, replace the image if needed, or click "Generate More" to change the prompt and get new layouts.

STEP 3
1. Export to your device

Finally, it's time to save your poster. For this, simply click the "Download" option, set the format, size, & watermark settings, and click "Download" again.

Discover the powerful features of Pippit

Pippit has more than just basic tools! It offers advanced AI features to produce engaging content without much effort.

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1. Powerful video solution

With its one-click video solution, you can generate videos for launches, sales, or reviews from a product link or uploaded media file. It automatically adds an AI script, suitable digital character and a voiceover actor, and captions to your clips.

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1. Smart video & image editing space

The video editor in Pippit features tools to cut, trim, merge clips, apply filters, animations, transitions, and effects, adjust the audio and video speed, improve the color, reduce image noise, and use smart tools to erase the background and turn on camera tracking. While in the image editing space, you'll find stickers, a fonts & stickers library, templates to design layouts, an AI color corrector, auto resize, upscale, remove background, and other tools.

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1. Pre-cleared assets for content creation

Pippit not only has an inspiration section with commercially licensed and customizable video and image templates but also offers pre-cleared stock media that you can use for any professional purpose.

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1. Auto-publisher and analytics

You can schedule your posts directly to TikTok, Facebook, and Instagram up to a month ahead and track the content and account performance through the detailed analytics dashboard.

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1. Image studio with quick tools

The "Image Studio" comes with tools to remove the background of your images, upscale the resolution, design sales posters from a text prompt, erase the shadow, try out your clothing line on AI models, and batch-edit your product photos.

Tips to advertise a company and increase your brand awareness

• Create shareable content

Consider posting things your audience enjoys passing along, such as funny memes, relatable quotes, helpful tips, or scroll-stopping photos. When they share it, your name travels with it. You can use Pippit's MP4 editor to easily produce this type of content.

• Use influencer marketing

Influencers can introduce your brand to new customers who might never have found you otherwise. So, team up with someone who already connects with the kind of people you want to reach and send them products to review, offer special discount codes for their followers, or collaborate on content that benefits both of you.

• Run contests or giveaways

You can also ask your social media followers to tag friends, comment, or share a post with others for a chance to win something. It keeps your page active and pulls in fresh eyes.

• Tag people on social media

When posting user-generated content (UGC), always tag the original creators. This not only gives credit but also puts your content in front of their followers.

Conclusion

There's no one way to promote your business. But with these eight company advertising ideas, you can start seeing results without wasting time or money. Try one or two at a time and build from there. Also, if you want a content partner, Pippit is the best choice. You get everything in one place, from video creation to auto-posting, to promote your brand with ease. Give Pippit a shot now and start getting noticed online with high-quality content!

FAQs

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1. How can I advertise my company for free?

To advertise a company for free, create a Google Business account, post on social media, use email newsletters, and write blog content. For this, you can use Pippit to produce engaging video ads, UGCs, product display clips, posters, and other marketing content. It also has a content management dashboard to schedule your posts and track their performance.

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1. What services do advertising companies offer?

Most ad companies offer media planning, campaign strategy, content production, social media management, and ad placement. Some also help with branding and design. But if you want to handle things yourself, tools like Pippit give you many of the same features. You can not only generate marketing content in seconds but also edit and share it on social platforms from one dashboard.

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1. What are the benefits of free company advertising?

Free company advertising lets you test ideas, build your audience, and grow slowly without budget pressure. You can also try different platforms before deciding what works. For this, Pippit offers you tools to generate videos and product images using AI, design and edit sales posters, banners, and flyers, edit your pictures in batches, and even schedule your posts to social platforms.