Are you looking for some new company advertising ideas so more people notice your brand? Many business owners often get caught up in expensive or outdated advertising methods that yield little results. This article aims to provide low-cost business advertising ideas that actually work.
8 best company advertising ideas you can try
Here are some low-cost business advertising ideas to attract more attention to your products or services:
- 1
- Create a free Google My Business account
Essential for local businesses, this allows your company to appear in local searches. It requires setting up your profile with correct business hours, clear photos, responding to customer reviews, and updating listings with special events or offers.
- 2
- Create an email marketing plan
Still highly effective, email marketing allows you to re-engage visitors or customers. Encourage sign-ups by offering discounts or bonus content.
Utilize free plans from services like Mailchimp, GetResponse, or Brevo. Keep emails simple with clear subject lines, short updates, and a call to action, such as a promo or useful tip.
- 3
- Post and engage on social media
Platforms like Facebook, TikTok, Instagram, LinkedIn, and YouTube are great for sharing quick tips, asking questions, or reposting blog content. Engaging with followers helps express brand voice and build trust.
- 4
- Try guerrilla marketing
This involves unexpected, creative approaches to generate buzz, ideal for limited budgets. Examples include chalk art, humorous flash sale signs, or stickers in public spaces. The key is to stand out creatively, safely, and legally.
- 5
- Make a blog
Publishing a blog on your website improves online visibility, drives organic traffic, and increases user engagement. Blogs should answer common industry questions, provide useful information, and naturally include relevant keywords.
- 6
- Optimize your website for SEO
SEO helps potential customers find you when searching for solutions you offer. This involves using clear page titles and headings, improving page loading times, and incorporating relevant keywords that match user searches.
- 7
- Sell themed gift cards
Gift cards provide immediate revenue as they don't require upfront product delivery or shipping costs. Promote them during peak shopping seasons like Black Friday, New Year's Eve, Mother's/Father's Day, and Christmas. Keep them visible through social media, customer emails, or website pop-ups.
Keep them visible through social media, customer emails, or website pop-ups.
- 8
- Connect with other local businesses
For low budgets, collaborate with businesses sharing a similar target market. This can involve hosting joint events or webinars, referring customers, creating joint promotions, or cross-promoting on social media.
To effectively implement these ideas, the article recommends Pippit.
How to advertise your company using Pippit
Pippit is an all - in - one toolkit for content creation, editing, posting, and tracking. It's suitable for online stores, local services, and content creators. Leveraging advanced multi - modal capabilities, it offers a powerful video generator, image studio, promotional video templates, and smart tools for creating product display videos, ads, social media posts, banners, and flyers.
3 easy steps to use Pippit for creating video ads for your company
To create video ads for company advertising, click the link below to sign up on Pippit and follow these three simple steps:
- STEP 1
- Generate content
On the Pippit homepage, select "Video Generator" or "Marketing Video". Through prompt engineering, you can either provide a product link for automatic detail fetching or upload media files from your PC. The system can analyze the input using diffusion models to understand the product's features and context.
- STEP 2
- Edit and customize
Enable "Auto Enhance" for AI to improve product image quality. Click "Edit More" to set themes, add product introductions, brand names, categories, and logos. Under "More info," include product highlights and choose the video type (marketing, special offers, or target audience - based). In "Video Settings," select an AI avatar, voiceover actor using Text - to - Speech (TTS) technology, aspect ratio, language, and duration, then click "Generate."
- STEP 3
- Export and share
After video generation, use "Edit More" or "Quick Edit" to add captions, stickers, retouch faces, crop clips, and make other adjustments. Once satisfied, click "Export" or "Export Video" to choose format, resolution, quality, and frame rate, then download or share.
Quick steps to create sales poster images using Pippit
If you want to generate sales poster images for free company advertising, go through these steps after signing up on Pippit.
- STEP 1
- Access Image Studio
From the Home screen, click "Image Studio" on the left menu and choose "Poster." Drag and drop your image (layout) into the editing space and write a detailed prompt describing the theme, background style, promo period, and other poster information. The system uses prompt engineering to understand your requirements and can generate relevant poster designs using diffusion models.
- STEP 2
- Create a poster image
Select "Product Poster" or "Creative Poster," choose a style, and hit "Generate." AI will produce four posters. Select your preferred poster, edit or add text, replace the image, or click "Generate More" for new layouts with a changed prompt.
- STEP 3
- Export to your device
Click "Download," set the format, size, and watermark settings, then click "Download" again.
Discover the powerful features of Pippit
Pippit offers advanced AI features for engaging content creation:
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- Powerful video solution
The one - click video solution generates videos for launches, sales, or reviews from a product link or uploaded media. It automatically adds AI scripts, suitable AI avatars, voiceovers using TTS, and captions. By leveraging diffusion models, it can quickly analyze the input and generate high - quality videos.
- 2
- Smart video & image editing space
The video editor includes tools for cutting, trimming, merging clips, applying filters, animations, transitions, effects, adjusting audio/video speed, improving color, reducing image noise, and smart tools for background removal and camera tracking. The image editing space offers stickers, a fonts & stickers library, templates for layouts, an AI color corrector, auto resize, upscale, background removal, and batch - editing tools. These tools are enhanced by multi - modal AI capabilities, allowing for more accurate and efficient editing.
- 3
- Pre-cleared assets for content creation
Pippit provides an inspiration section with commercially licensed and customizable video and image templates, as well as pre - cleared stock media for professional use. This ensures that users can create content without worrying about copyright issues.
- 4
- Auto-publisher and analytics
Schedule posts directly to TikTok, Facebook, and Instagram up to a month in advance. Track content and account performance through a detailed analytics dashboard. This feature helps businesses plan their marketing campaigns more effectively and measure their success.
- 5
- Image studio with quick tools
The "Image Studio" features tools for background removal, image upscaling, sales poster design from text prompts, shadow erasure, trying clothing lines on AI models, and batch - editing product photos. These tools are powered by advanced AI algorithms, enabling users to create high - quality images with ease.
Tips to advertise a company and increase your brand awareness
- Create shareable content
Post content your audience enjoys sharing, such as memes, quotes, tips, or scroll-stopping photos. Pippit's [77] MP4 editor can help produce such content.
- Use influencer marketing
Collaborate with influencers whose audience aligns with your target market. Send them products for review, offer special discount codes for their followers, or create collaborative content.
- Run contests or giveaways
Encourage social media followers to tag friends, comment, or share posts for a chance to win. This keeps your page active and attracts new eyes.
- Tag people on social media
When posting user-generated content (UGC), always tag the original creators to give credit and expose your content to their followers.
Conclusion
There are many ways to promote a business. By trying these eight company advertising ideas, businesses can start seeing results without significant time or money investment. Pippit is presented as a comprehensive content partner, offering tools from video creation to auto-posting, making brand promotion easier.
FAQs
- 1
- How can I advertise my company for free?
Free advertising methods include creating a Google Business account, posting on social media, using email newsletters, and writing blog content. Pippit can assist in producing engaging video ads, UGCs, product display clips, posters, and other marketing content, and offers a content management dashboard for scheduling and tracking.
- 2
- What services do advertising companies offer?
Most ad companies provide media planning, campaign strategy, content production, social media management, and ad placement. Some also offer branding and design. Tools like Pippit provide many of these features, allowing users to generate marketing content, edit, and share it across social platforms from a single dashboard.
- 3
- What are the benefits of free company advertising?
Free company advertising allows businesses to test ideas, build an audience, and grow without budget pressure. It also enables experimentation with different platforms. Pippit offers tools for AI-generated videos and product images, sales poster design and editing, batch image editing, and social media post scheduling.