Create Stronger Audience Connections with Community Forums

What are community forums & do they still matter in 2025

Community forums are online spaces where people come together to ask questions, exchange ideas, and solve problems. These can be internal forums (like customer support portals) or external forums (like Reddit threads or brand-led communities).

They still matter in 2025—arguably more than ever. Forums fuel community building by creating spaces for connection, and they strengthen community engagement by encouraging users to participate in meaningful conversations.

Long-term, forums offer benefits like increased customer loyalty, organic SEO boosts, and real-time product feedback. When used effectively, community forums become essential tools for brand growth.

Community building examples from top brands

Successful brands understand that fostering a strong community around their products or services can lead to increased loyalty, advocacy, and engagement. By creating spaces where customers can connect, share experiences, and contribute, these brands have built thriving communities that extend beyond mere transactions. Here are some notable examples:

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1. LEGO ideas

LEGO has cultivated a passionate community through its LEGO Ideas platform, where fans can submit their designs for potential production. This initiative not only engages users in the creative process but also gives them a sense of ownership and recognition. Successful submissions, like the "Women of NASA" set, have garnered widespread acclaim, demonstrating the power of community-driven innovation.

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1. Sephora beauty insider community

Sephora's beauty insider community offers a space for beauty enthusiasts to discuss products, share tips, and seek advice. The platform features user-generated content, including tutorials and reviews, fostering a sense of trust and authenticity. By facilitating peer-to-peer interactions, Sephora enhances customer engagement and loyalty.

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1. Airbnb host community

Airbnb has built a robust community by connecting hosts worldwide through forums, meetups, and resource centers. These platforms allow hosts to share experiences, offer support, and provide feedback to the company. This collaborative environment not only improves the hosting experience but also strengthens the brand's relationship with its users.

These examples illustrate how brands can leverage community-building strategies to create meaningful connections with their audiences. By providing platforms for interaction, recognizing user contributions, and fostering a sense of belonging, companies can transform customers into passionate advocates.

How Pippit fuels visual engagement in community forums

Pippit is an all-in-one content creation platform built for e-commerce sellers, SMBs, and affiliate creators. Whether you're announcing a product drop or answering a customer question, Pippit helps turn bland replies into scroll-stopping visuals. With features for AI-powered design, video creation, and auto-publishing, Pippit helps you bring professional-quality content into any community thread. Through Pippit, you can create product support visuals. Plus, for better product use, Pippit can help you generate tutorials and walkthroughs. High-quality content can allow you to give engaging replies in discussions. It's a direct solution for building your community marketing strategy with less time and more impact.

3 simple steps to use Pippit for community forums

At community forums, don't just reply—stand out with visually appealing content. Pippit can help you to visually enhance your community content with easy-to-create visuals that you can create in three simple steps.

STEP 1
1. Start with links or media

Log in to Pippit and navigate to "Video generator," where you can upload links and media and convert them into stunning videos for your community forum in seconds. Confirm the link and media, and then click "Generate" to start creating.

STEP 2
1. Edit and customize your content

Pick up your preferred video types and scripts and customize your video content with avatars and voiceovers. Select a language for the different community forum platforms. Confirm your settings and click "Generate" again.

Select your favorite video from the AI-generated video templates with different themes. Click "Quick edit" to make a fast adjustment to scripts, avatars, and voiceovers. For more editing features, click "Edit more" to explore smart tools such as "Remove background," "AI-color correction," and "Auto frame."

STEP 3
1. Export, share, or schedule your content

When finishing your editing, click "Export" and choose "Publish" to share your video directly on social community forums such as "TikTok," "Instagram," and "Facebook," or select "Download" to save the video to your device for future use. Make the final settings of quality, format rate, and format. Now, bring your video to reach maximum engagement from your viewers in community forums.

Key Pippit features to power community forums

• Eye-catching product visuals

Stand out in crowded threads with stunning AI-generated product visuals. Whether you're launching a new item or responding to a product inquiry, Pippit's AI Product Images help you showcase your offerings in polished, scroll-stopping formats. These visuals add credibility and help your brand look consistently professional across every post.

• Tutorial visuals from product links

Turn a simple product link into a step-by-step tutorial video in seconds. Pippit's one-click video solution lets you transform static descriptions into animated content that educates and engages your forum audience. These videos are perfect for supporting threads, walkthroughs, and how-to posts.

• Seamless cross-platform publishing

Schedule, share, and analyze your forum content—all in one place. With Pippit's auto-publishing and Analytics tools, you can push content across multiple channels and monitor what resonates most with your community. Use real-time insights to refine your community engagement marketing and boost visibility.

• Branded banners for community groups

Create vibrant, branded banners that give your forum threads a cohesive and professional look. Pippit's banner maker makes it easy to design and customize headers for topic pages, user challenges, or announcements. These banners help visually segment your content and improve user navigation.

Community forums examples & visual strategies

Leading brands have effectively utilized community forums to foster engagement, resolve customer issues, and build brand loyalty. By integrating visual content, these forums have become dynamic spaces that encourage interaction and provide value to users. Let's explore how some prominent companies implement visual strategies within their community forums:

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1. Shopify community forum

Shopify's community forum serves as a hub for over 500,000 merchants and partners to share insights, seek advice, and discuss e-commerce strategies. The platform emphasizes the use of branded visuals, such as product screenshots, infographics, and tutorial videos, to enhance discussions and provide clear, actionable information. For instance, merchants often share full-width banners and product images to illustrate points or showcase new features, making the content more engaging and easier to understand.

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1. GoDaddy community forum

GoDaddy's community forum is designed to assist users in growing their businesses and utilizing GoDaddy products effectively. The platform encourages the use of visual content to support discussions, such as screenshots, diagrams, and video tutorials. These visuals help clarify complex topics and provide step-by-step guidance, making it easier for users to follow and implement solutions. Additionally, GoDaddy offers tools like the "Content Creator" powered by GoDaddy Studio, which enables users to create stunning images and visuals for their posts, enhancing the overall quality of content shared within the community.

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1. GitHub discussions

GitHub Discussions provides a platform for developers to collaborate, share knowledge, and discuss projects. The forum supports the use of markdown formatting, allowing users to incorporate images, code snippets, and diagrams into their posts. This capability enhances the clarity of technical discussions and facilitates better understanding among community members.

Moreover, GitHub encourages the use of interactive visuals, such as GIFs and embedded videos, to demonstrate code functionalities or showcase project features, making discussions more engaging and informative.

These are community engagement examples of responses that are not just replies; they're content strategies that convert passive visitors into active participants.

Conclusion

Community forums are essential to authentic brand connections, but text-only replies are no longer enough. Visual storytelling enhances community engagement, builds trust, and strengthens your brand's presence. Pippit helps you craft that experience with ease. In minutes, you can design, edit, and share visuals that give your forum presence a professional edge. Ready to take your community content to the next level? Try Pippit now—free to start.

FAQs

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1. What is community building, and why is it important?

Community building is the intentional process of cultivating connections between your brand and your audience. It goes beyond simple communication—it's about creating shared spaces where customers can collaborate, support one another, and grow with your brand. A strong community builds loyalty, encourages long-term engagement, and can even reduce customer support costs. By using Pippit, you can strengthen these connections through on-brand visuals that invite participation, spark discussions, and foster a sense of belonging in your community forums.

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1. What is community engagement, and how do you measure it?

Community engagement refers to how actively your audience participates in your forums through comments, replies, reactions, or shared content. Engagement is a key indicator of your brand's relevance and trustworthiness. You can measure it using metrics like post views, response rates, upvotes, average time spent, and overall sentiment. Visual content plays a pivotal role here. Posts with visuals generate significantly more engagement, up to 650% higher than text-only posts. With Pippit, you can produce content that boosts community engagement while using built-in analytics to track what works and optimize accordingly.

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1. How can a strong community marketing strategy help my business?

A focused community marketing strategy transforms your customers into advocates. Rather than broadcasting messages, you're building relationships that drive organic brand visibility. Effective strategies encourage storytelling, peer support, and UGC (user-generated content), which all contribute to authentic brand trust. Tools such as AI-generated testimonials, tutorial videos, and social sharing images allow you to make your content more discoverable, relatable, and memorable within community forums. The result? Higher conversion potential, more informed customers, and a vibrant, self-sustaining community around your brand.