If you find it hard to get your business noticed, online advertising services give you the right tools and data to reach your target customers effectively and increase your sales. But with so many options, it can be tough to know where to start. To help you with this, we'll explore the five best platforms, along with their key features, pros, and cons. We'll also provide a short guide on selecting the top service for your marketing goals.
Top online advertising services for small businesses
Mailchimp
Started as an email marketing tool, Mailchimp now offers full online advertising internet marketing services. You can create campaigns, social media ads, landing pages, and digital postcards all in one place. It also provides audience insights and automation tools to send the right message at the right time.
Key Features:
- Integrations: Easily integrates with Mailchimp for Salesforce, Canva, Instagram, Shopify, Google Analytics, WooCommerce, Zaiper, and 300 other platforms.
- Content creation: Offers AI-powered tools to create on-brand content for your advertising.
- SMS campaigns: Supports SMS ad campaigns with the same segmentation, targeting, and insights as emails.
- Free plan available for up to 2,000 contacts.
- Useful ad templates for different industries.
- Segment audience based on demographics, location, and more.
- Limited customization options for templates.
- High-cost paid subscription plan.
Google Ads
Google Ads puts your business in front of people who are actively searching for what you offer. It works on a PPC model, which means you only pay when people click your ad. You can run search (text in Google results), display (visual on websites), shopping (product listings), and YouTube ads.
Key Features:
- Audience targeting: Shows targeted ads to people based on location, keywords, behavior, interests, and search terms.
- Budget flexibility: Sets how much to spend on the ads and even provides recommendations for your campaigns.
- Integrated analytics: Track and improve your campaigns for ROI with its analytics tool.
- Huge reach with high-intent customers.
- Works well for both online and local businesses.
- Drives instant results for each campaign.
- Requires ongoing attention to maintain good ad campaign performance.
- Can get expensive if not managed well.
Hubspot Marketing Hub
HubSpot is another online advertising service that offers email marketing, social media, blogging, and lead tracking on one platform. It gives you access to landing page builders, forms, and marketing automation tools to generate leads, send follow-ups, and improve performance. Their CRM keeps track of customer interactions so you can optimize your future strategies.
Key Features:
- Social media scheduling and management: Provides a social media content calendar to schedule, manage, and analyze your posts from one place.
- Contact management: Organizes customer details, tracks interactions, and helps segment audiences for targeted marketing.
- Strategic reporting: Offers analytics and reports for your email, SMS, and social media marketing campaigns.
- Great educational resources and support.
- Offers suggestions for best times for posting on social media and on-page SEO.
- Customizable email templates for marketing.
- Expensive pricing tiers.
- New users may take time to understand the ins and outs of the platform.
Ahrefs
Another one of the top advertising online services is Ahrefs, which helps you find the right keywords, track rankings, and spot content opportunities. You can also analyze competitors, find broken links, and check your backlink profile. The tool even shows you what content performs best in your industry.
Key Features:
- Extensive index: Has more than 295 billion indexed pages and over 16 trillion backlinks.
- Backlink analysis: Identifies backlinks, monitors link quality and finds opportunities to improve website authority.
- Site audit: Scans your website for technical issues, broken links, and SEO errors to improve performance.
- Content explorer for topic ideas.
- Tracks keywords right down to town or city.
- Offers detailed domain monitoring and comparison.
- No free plan, and pricing is high for small businesses.
- Mostly focused on SEO, not a full advertising solution.
Meta Facebook Ads Manager
Facebook Ads Manager lets you target specific audiences across Facebook, Instagram, and Messenger through image, video, carousel, and story ads. The platform also includes ad scheduling, budget management, and detailed audience targeting tools to make advertising ads online much easier for you!
Key Features:
- Retargeting: Shows ads to people who have interacted with your website or app to increase conversions.
- A/B testing: Test different ad versions to see which one performs better.
- Real-time feedback: Provides instant data on ad performance to adjust targeting and budget as needed.
- Works well for both B2C and B2B.
- Available as an iOS and Android app.
- Higher user engagement with the ads.
- Competition increases ad costs in some industries.
- Algorithm changes can impact ad reach.
Choosing the best online ad services: A quick guide
Choosing the right online advertising service can help your business grow faster, reach the right audience, and maximize your budget. But with so many options, it's important to pick the one that fits your needs. Here's how you can make the best choice:
- 1
- Understand your needs and goals
Before picking a platform, be clear about what you want to achieve. Also, consider your budget, define your target audience, and decide how much time you can spend managing ads. When you sort out these basics, they will point you toward platforms that make the most sense for your situation.
- 2
- Shortlist top online advertisement services
Once you know your goals, research the best platforms that fit your industry and goals. Always focus on 3-4 services that match your needs rather than trying to explore everything at once.
- 3
- Access their services to compare features
Since every platform offers different features like audience targeting, automation, or analytics, try to compare their strengths to see which one provides the best value. Pay special attention to features that directly assist you with your main goals.
- 4
- Analyze competition
Ensure you check where your competitors are advertising and how they engage customers. Look at their ad formats, messaging, and audience targeting to get insights into what works in your industry. This research can reveal winning strategies so you can avoid common mistakes. But keep in mind that just because a competitor is using a platform doesn't mean it's right for you.
- 5
- Test and Optimize
Lastly, start with a small budget and test multiple ad formats on your selected platform, keep track of your results, and adjust your strategy based on the data. You can give each platform at least a month before deciding if it's worth your time and money. You can also reach out to an online advertising agency that handles all your ads and marketing tasks for you.
Maximize your reach using Pippit for free
In 2025, video content is not just an option; it's essential. With 89% of businesses leveraging video marketing[2], Pippit delivers a decisive competitive advantage. Pippit is an AI-powered video and image generation platform engineered to produce high-impact, professional-grade advertising content at scale. It eliminates the complexities of traditional content creation, empowering marketers to execute campaigns with speed and precision.
Steps to create online ads with Pippit
You can generate and design image or video ads by following these quick steps on Pippit.
- STEP 1
- Generate Multi-Modal Content
Sign up for Pippit and leverage its diffusion-based models to generate video content instantly. Simply import existing media or provide a product link to the Video Generator.
For static visuals, the Image Studio transforms concepts into polished designs.
- STEP 2
- Edit & Customize with Precision
Take full control of your narrative.
Customize the AI-generated video script, fine-tune TTS (Text-to-Speech) voiceovers, and adjust captions and effects for brand alignment.
The platform's smart tools and templates enable advanced prompt engineering for precise image and video enhancements.
- STEP 3
- Export & Deploy
Export the optimized ad creative and deploy it across premier advertising channels to maximize ROI.
Key features of Pippit to boost online marketing and advertising
Pippit steps in as a powerful solution for businesses to design professional-looking ad content without needing expert skills. Let's look at the key features that make it stand out.
- One-click video solution
Employs advanced AI to transform static product photos or short clips into dynamic, compelling video ads. This is critical in a market where AI-generated product videos increase online sales conversions by 46%[14].
- AI product images
Creates hyper-realistic product photoshoots without the logistical overhead, reducing production costs by up to 60% and accelerating time-to-market.
- Advanced editing suite
Provides a user-friendly interface for sophisticated video and image manipulation, making professional-level editing accessible to all users.
- E-commerce integration
Offers seamless integration with leading platforms like Shopify, TikTok Shop, and Amazon, enabling a frictionless content-to-commerce workflow.
- Auto-publisher and analytics
Automates social media content scheduling and provides robust analytics to track key performance indicators (KPIs), ensuring data-driven optimization of your campaigns.
Tips for using online advertising to drive e-commerce success
Let's explore proven tips to increase the visibility of your e-commerce business and get more sales:
- Create a proper marketing strategy: The first step is to set clear goals and know exactly who you want to reach. Also, map out which platforms your ideal customers use most and what kind of content they engage with. Then, create a month-by-month plan that includes what you'll post, when you'll run ads, and how much you'll spend.
- Improve your SEO: Ensure you follow the best SEO practices to make your online store easy to find on Google. Focus on writing detailed product descriptions, creating buying guides, and improving your website loading time to bring in customers who are already looking for what you sell.
- Run an influencer marketing campaign: Consider teaming up with social media creators whose followers match your target customers. You can work with them to create authentic content that shows how your products fit into real life, not just staged ads.
- Share user-generated content: You can encourage your happy customers to share pictures or videos and reviews of your products and then use an MP4 editor or edit and post this content on your social accounts and website to build trust with new shoppers and gain more customers.
- Run PPC ads: Pay-per-click ads allow you to target specific keywords and only pay when people click your ad. You can start with small, targeted PPC campaigns on different platforms to reach potential buyers who are already looking for products like yours.
- Monitor and optimize: Always keep a close eye on which marketing efforts bring in the most sales, and pay attention to metrics like click-through rate, conversion rate, and ROI. Based on these insights, you can test multiple creatives, keywords, or targets to adjust your campaigns and improve results.
Conclusion
In this article, we've discussed top online advertising services and provided a detailed guide to choose the best one for your business marketing goals. We've also explained how Pippit can maximize your reach with professional ads. It offers tons of advanced features, like image and video editor, templates, video generator, and others to design engaging content for your campaigns.
Ready to take your advertising to the next level? Start using Pippit today!
FAQs
- 1
- How can online marketing and advertising benefit my business?
Online marketing is non-negotiable for business growth. It provides unparalleled reach, targeted audience engagement, and measurable performance. In 2025, AI-driven platforms are central to this success. Pippit amplifies your marketing efforts by enabling the rapid creation of professional ad content. Its direct e-commerce integrations and performance analytics ensure your campaigns are not just visible but are optimized for conversion, which is critical when videos on landing pages can lift conversions by 86%[16].
- 2
- What are the best online advertising platforms?
The premier advertising platforms include Google Ads, Meta Ads Manager (Facebook & Instagram), and HubSpot Marketing Hub. However, the effectiveness of these platforms is determined by the quality of your ad creative. Pippit is the foundational tool that complements these services, providing a powerful suite of AI-driven tools to generate and edit high-performing video and image ads that capture audience attention and drive results.
- 3
- Can I get free advertising online?
Yes, organic reach through social media, Google My Business, and email marketing are effective free advertising channels. However, "free" does not mean zero effort. Success in these channels requires high-quality, engaging content. Pippit empowers you to create professional-grade video ads, posters, and banners at no cost, ensuring your organic marketing efforts deliver maximum impact and a polished brand presence. With 51% of marketers using AI for video creation[5], using a tool like Pippit is no longer an option but a necessity to stay competitive.